When you opened your real estate office, you are excited and tend to every small detail.
Your picture board or information center folks check out when they first arrive at your office. Does it look sharp, helpful, outdated or something in between? If there is information scattered, even faded? Then that space is being wasted. And actually makes your operation look dumpy,bland, blah.
Think of a small convenience store with small retail space. What would you be putting around the cash register for impulse items for ease of pick up by customers ? What do they have to have dictates what you park there in clear eye shot and arm's reach? And if something was not moving, you would replace it with something that does. The inventory on your board is just as or even more important as the items on the shelf at Walmart, Home Depot, etc. Space is valuable and if you were "paying" for a board at a local airport, or in a mall kiosk, you would be rotating "inventory" and tie it all together with new listings, office promotion, sold lists and give it all the look of the season. Bunnies saying "Hop to it..rates are low, inventory selection is stunning" and the like. Think of your office lobby board as costing you money. It is from not working properly or used poorly to promote property, your brand or image and the community you serve.
Look your board over and start grooming, weeding out like a garden neglected and choked with weeds. Make it helpful, user friendly. It also impresses sellers you have listed who admire the way their place is featured and rotated thru that board. It's one more tool to market real estate, your locality and your image. It gives the buyer who walks in something to gander at while you are finishing up with a phone call or purchase and sale, and while they are next line for first class service. Use their time wisely to feed them the real estate "channel" on your big screen office board. Videos playing on a monitor are another option to consider or just a slide show of wonderful images you took to represent this brand new area they may be visiting for the first time.