In broadcasting, the term is "drive time". Reaching lots of people and doing it frequently so your brand springs to the front of their brain. Your logo or mug is always fresh in their mind, the name always on the tip of their tongue. Doesn't matter if you are selling widgets, homes or diamonds, the princicple is the same. Be found on the myriad of marketing options out there.
In all of advertising it is about impressions.
Drive time audiences were original in AM and FM radio, everyone heading into work on the freeway in large urban areas that were held hostage in their car for a long bumper to bumper, stop and go journey every morning, every night. You pay a premium for this slot and the demographics from the radio Arbitron rating showed if this was the audience you were after. The rating sweeps break it down into 18-34 year olds, folks with blue hair, 12 year olds with braces. If you were peddling Mountain Dew or McDonald's you might want all of them. If selling weed wackers, a more select fine tuned audience is needed, like a full color ad in Weed Wacker's Illustrated. You are selling a product, selling yourself, and in the case of real estate's location, location, location mantra, you are promoting your area morning, noon and night.
I made it to the 200,000 Gold Medal Hall of Fame plateau last night, stopped to enjoy the view and now move on to a higher ground to continue the journey all of us here reading this are on. To be the best at what we do, to think out loud and ask for advice, to add our two cents on what we have learned along the way.
I want to thank all the ActiveRain members who connected, shared and help me in this process of learning, growing. But because of my broadcasting roots all thru high school, college and the early years before getting my Maine real estate broker's license back in 1980, the drive time training is seered within my internal "motherboard". It's alot better to make news when folks are around the water cooler or stuck in traffic for exposure rather than sneaking in during the middle of the night and stealing away like a gypsy. Now I can get back to work and look forward to learning from the rest of you to re-invent this real estate brokerage business which all of us do on a daily basis.