The average Hollywood movie costs 40 million plus...just to get it into the can for release to the slew of theatres around the world. As a real estate professional in a small sparsely populated area of Maine or many, many other venues in this country, the goal to promote and show with live narrated video a property you just listed requires creativity and NOT a giant production budget. When the property is selling for $7500 and up, the option to step out and hire a team of videographers, with expensive lighting, talent, slick graphics and animation with dollies and cranes to capture the essence, the flavor of a place is not going to happen. In small rural areas, if you google a search for real estate video for property or community events, its like trying to find an AM station in the middle of nowhere..there is alot of static and not many if any signals to lock on to. So, not a big budget to do your video splash but you have experience with living in the area, you know the lay of the land. You can capture in a home made fashion and produce a glimpse, a reader's digest version of the area, of the property. No film critics advising whether viewers should watch or not, or grading the performance, the production will happen. As a REALTOR, you are providing a service, and in many times no one else is so you are the cub reporter at the right place, the right time. The only way to get proficient is to grab a hard drive camera off the shelf or on line and plunge into capturing property, your local area and getting it posted. Upload to the many video warehousing sites available and as you do more and more, the quality of the product will increase and production time will go the other way. Ten years ago, you are right. No video...just a picture or two and a dry copy blurb, a sign on the lawn or nailed to a tree and a local ad and that was it. Now with all the social media portals populating the internet, you have options to take marketing and promoting your property AND your area to a whole new level. How are you doing marketing real estate with video...live narrated video not zoom in and out stills that you are calling a movie? What are you waiting for...take the baton and run with it. And don't just show the property....tell them about and capture the local flavor of the community you work in because it is unique and kept a secret unless you help get the word out on line about your home town or city.
This blog does not allow anonymous comments