A few of us at the age of seven may have day dreamed while eating an ice cream by the creek in the sun of a summer day with feet dangling in the water from the small country road bridge while our dog panted and looked longingly for a bite of the frozen milk product...while fishing for brook trout after just getting over the red measles and two weeks before we got our new 5 speed banana bike with our money saved from birthdays, christmas and working mowing a lawn of a family friend....that some day, some day this lad would want to list, sell and become a professional realtor. I was not one of those at this stage of the game in my life...(sorry...to build up to a logical point that suddenly veered left on you there). However, the road taken early on had a bearing on why suddenly I have a realtor pin on the jacket I wear each day. As a teenager, I loved music...and spinning records at the local radio station owned by Howdie Doody...Buffalo Bob to his close friends. From there, during college at the University of Maine at Orono worked full time in summer/vacations at WLBZ, WABI and finally WZON radio station that is owned by Horror writer but all around nice guy Stephen King. By college graduation, it became apparent that moving out of Maine was the next logical step to heading up the broadcasting ladder. Two assumptions suddenly are made...you are good enough to keep heading into a high ranked, larger market and two you want to raise your kids outside of Maine. Had not thought about the kids, marriage and where to live part of the becoming Dick Clark some day down the road. Brakes come on at this point...smell the rubber burning?
Raising a family in Maine is peachy keen notion as 4th lowest crime state and on a number of criteria Maine has come up as one of the best places to live, work and play on the planet for quality of life. However, broadcasting is a training ground in Maine so you have to decide you can live on minimum wage or work all the time doing record hops or go into radio ad sales arena wearing jackets like Herb Tarlick (is that how you spell his name ?...Never saw it in print.) Anyway...stay focused. The announcing and ad production work helped on the technical side of video production, audio tracks and the ability to sit before a large audience and attempt to make them feel you were talking to one on one as they head to the dump with their garbage or putter around their kitchen with you in the back ground. Worked for one person in particular at Z-62 named Humble But None The Less Might John Marshall. His middle name was C and it stood for cash. His bible of on air procedure included lots of gems that spill into real estate day to day application. We are dealing with the public on every level in what we do right? Rule number one...don't complain, don't wine, don't tell your listener how awful you feel or bore them with your troubles. You are there to entertain, think of what you are saying as the song winds down and keep it simple. Entertain, be light and bright and keep the music moving. Help them smile and laugh if you have a sense of humor. No dead air...space between song/commerical, etc. We got fined 25 cents a second for dead air. Keep the conveyor moving...do the community bulletin board, answer that phone, do requests, play the ads but never stop the show with a complaint or lag. Think of the listener. If it was a storm don't tell them, another program director warned us named George Hale, not to go out. The station had advertisers paying to get the word out on the big 300% reduction sale ...so just because announcer boy thought it would be a good night to stay off the snowy, blowing wintry roads...don't issue that suggestion unless the state police had called and made the ultimatum necessary to report. Tell the listener to drive with care, allow a little more time to get to Joe's Big Blow Out Sale where you had to remember to bring ropes and tarps cause you were not leaving the store without a lot of loot you could not live without. But do not tell them to stay home...it defeated the whole ad campaign of Joe's...don't let a little nasty weather get in the way of his profit margin for the week.
Are you an entertainer...as you work at Country 22 Real Estate ...do you make the process fun, are your thinking customer customer customer or do you lean on the prospect with boring details of how lousy your life is going? Or how difficult your jobs is, etc. They have therapist for that. This customer is not paid or desiring to be dumped on. He/she has a mission to get housing, a piece of land for recreation, etc. Or they need to sell pronto. No time for the human interest drama of your life at the moment. You have to be the sensitive one...the customer is not there to help you do your job...you are a hired gun to perform a mission they came to you in the first place to take on for them. Read your script, study your role. Friendships and sharing troublesome dips in the road may come about if a relationship/friendship develops after the sale but for the meantime, remember what you are hired to do. Keep the songs spinning, stay on track and think about your evolution of how and why you got into real estate. It was not just because you needed a job or the money. You are passionate and full of vim and vigor on what you do right? If you are not...if you lack fire in your belly on your profession, maybe a career change is needed or move into a different branch of real estate.