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Don't Neglect The Sound In Your Real Estate Video Audio.

The audio track in your real estate video is pretty darn important.

Don't think sound in your video for a real estate listing or local community presentation matters that much? Whoa. Are you still thinking "talkies" are a passing fad? That only a piano player down front is all you need when you settle into the chair? Looking up to take in a moving picture show on the silver screen down at the BIJOU and munching on popcorn, slurping a Moxie.

Ever had someone turn the sound volume off the best part of a show or movie?

How's it feel missing out on some of the important conversation? No big deal or the longer the dead air goes on, do you want to reach for something to throw to get that sound restored? A person standing in front of the living room TV screen is the same interruption that leaves something out. Creates a hole, a loss of something good and necessary that is left out. video player photo

The sound, the audio in your real estate video is needed to round out the transfer of information. Music beds are better than nothing or actually work against the success of the real estate video. They hurt when they are just so random and don't help build the connection. Have you ever heard music that was a distraction not a help on a real estate video sound track?

Audio for your real estate video. It can be like that missing information or a big disappointment. An interruption in getting what you need that was left out and just deemed not so important.

Who turned the sound off or just threw a couple music beds into the mix stitched very badly together? That only hurt, did nothing to help the UX connection for the real estate buyer. For the property the seller listed with you the agent or broker to showcase with real estate video that better have audio sound. What's that? I can't hear you. Speak up. Don't think sound is so important in delivering the message or a help in retention? Click here and tell me how it effects you. Sound in your real estate video is everything in your message. Just as vital as the visual you shoot, edit, render and upload.

Read the full article on" The Audio, Real Estate Video Sound. It Adds So Much, Is 40% Important".

I'm Maine REALTOR Andrew Mooers, ME Broker

info@mooersrealty.com | 207.532.6573

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Comment balloon 20 commentsAndrew Mooers | 207.532.6573 • January 25 2018 12:29PM

Comments

Good morning Andrew. I agree the the audio is a major part of the presentation. Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) almost 3 years ago

Wayne Martin ... Add the sound that is 40% of the real estate video!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 3 years ago

Good morning Andrew Mooers | 207.532.6573 

Thank you for sharing your information 

Have a great day.

Posted by Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker (Harry Norman, REALTORS® ) almost 3 years ago

Anthony Acosta - ALLATLANTACONDOS.COM .. Anything to add or was there a point to expound on, add to from your perspective, in your Atlanta, GA market? What percentage of agents using video, what about the sound track?

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 3 years ago

Andrew,

You make a good point on sound track.  We worked with a movie dubbing company, and I recall how they showed the importance of music to the story.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) almost 3 years ago

I always love it when the music I choose clicks with the video, with the change of scenes etc and also for the feel of the home. It also never hurts to allow the background of water running through a stream bed, or the bird song be heard as well.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) almost 3 years ago

So important, Andy. Plus, I love the way you utilize Natural Sound. Thanks for sharing your knowledge.

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 3 years ago

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 3 years ago

Andrew- just yesterday I was ready to listen to a video and the sound was so bad I just had to put it on mute. It looked nice but too bad about the sound. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 3 years ago

                  

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 3 years ago

Hi Andrew Mooers | 207.532.6573 thank you for this important post. Thanks to Kathy Streib and her share this morning, I learned from your take on sound. I agree, in our business, voice is the key to building a relationship. Music IMHO does not often tell a story. There is more to sound than music.

Posted by Emily Medvec, Realtor | Serving Santa Fe & Northern NM (eXp Realty LLC) almost 3 years ago

Good morning Andrew Mooers | 207.532.6573 ,

I'm so glad that Kathy Streib featured you post in her "Ah-Ha" moments for the week. Not sure how I missed it..great information...You make an excellent point on sound track.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) almost 3 years ago

You would think this would be so obvious....but no....it's something you really do have to address. All too often lately I've been asking myself "what were they thinking?"

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 3 years ago

Hi Andrew

Great advice from a master at video and who knows what he is talking about. I think the sound can have a huge impact, positive or negative, depending on that is is and how it relates to the content in the video.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) almost 3 years ago

Thanks for the advice, Andrew. I've watched some videos and the music was just too much and would turn off the sound.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate almost 3 years ago

No doubt, if you don't pay attention to such an obvious detail, how is this going to make people want to hire you to work for them.  Bad audio= Bad impression!

Posted by Bill Dean, William Dean - Broker, Salesperson (Haggerty Team St. Louis, Mo.) almost 3 years ago

Andrew - yes, if you can't understand what is being said the hd video won't matter.  Make sure you have a good microphone.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) almost 3 years ago

You make an excellent point. If there is missing information due to no audio, that can severely affect the reception of that video. Thank you for sharing. 

Posted by Corey Martin, Real Estate and Management Solutions (Martin Presence Group) almost 3 years ago

If the audio is poor quality, I leave the video and move on. Thanks for educating us.

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) almost 3 years ago

All the sense play a part ...eyes AND ears open !

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) almost 3 years ago

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