Maine Real Estate For Sale !


6 Ways To Guarantee A Lousy Online Real Estate Experience.

Buyers and sellers of real estate, they look to the professionals to identify, to clear cut the obstacles.

To expertly lay down the path from realistic pricing to marketing the listing, to helping obtain financing, working to find solutions to obstacles on anything from anyone that comes up along the way to fishing for buyers sellers maine photoget everyone to the real estate closing.

Sometimes bloodied, weary from extensions to satisfy all the layers of players surrounding the real estate listing to sale process.

But fish or cut bait is the Maine expression.

No time to whine. Just have to buck up, deal best with the red flags and not wave the white ones of surrender.

For hard earned success, never let up results, the right navigation to a completed real estate property closing.

Today more than ever, the online real estate website experience better be smooth, helpful, complete. Here are 6 ways to guarantee just the opposite.

1) Make your website navigation over complicated, for black belt surfers and as confusing as possible so the user bolts. Don't use clear as bell descriptive labels or helpful breadcrumbs to mark the path. Keep it all vague, cloak hidden for your user and search engine bots.

2) Just focus on property listings only, don't offer community information of any kind to limit your audience to only local buyers. Don't educate, avoid setting expectations or building trust blogging on the many elements of  real estate listing and selling agents and brokers deal with daily.

3) For a lousy online real estate experience, make sure your website ranks poorly, attracts few visitors, that no one returns for more of whatever made them bounce so quickly if they found you on radar at all.

4) Use few images and make them very small, dark, narrow and uninteresting, not helpful. Use no video, no plat maps, floor plans, make the narrative short, mostly cliche buzz words and each property listing to sound an awfully lot like the last one, the next one.

5) Make it more time wasted getting less information, fewer properties explored from an outdated slow clunky website. Saturate your users top end website device monitor with obnoxious screen fulls of bottomless propaganda to scroll on and on about how much integrity, trustworthiness, awards and designations the self absorbed site owner has. While forgetting the mission vision to serve up information using all the senses and for amplification on social media outlets and display on mobile devices.

6) Avoid identifying and offering solutions to real estate needs. Don't inspire, or be creative or seek engagement to get results. Forget real estate website monitoring with time bent over your Google webmaster console. So you have no idea what needs fixing based on study of your real estate user's habits and oblivious to why and where the MIA drop off interruption happens over and over.

(More questions and answers to website design, architecture flow and what should be getting attention in your real estate website.)

There you have 6 ways to guarantee a  lousy online real estate experience.

I'm Maine REALTOR Andrew Mooers,  ME REALTOR | 207.532.6573

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Comment balloon 24 commentsAndrew Mooers | 207.532.6573 • January 20 2017 04:38AM


Well I think you may find that quite a few folks followed your directions!

Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) almost 4 years ago

Well written, Andrew Mooers and we have been as guilty of these violations as  anyone here. All too often, we are too wrapped up with the normal functions as agents without realizing that blogging needs to be a normal function.

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (HomeSmart Realty West & Lend Smart Mortgage, Llc.) almost 4 years ago

Thank you Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 A well designed website means never stopping effort to create the best ride, the most memorable and helpful real estate experience in the service providing right?

Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 So important to get up from the desk and sit in the chair buyers do during office visits and see it from their brand new, don't do this everyday perspective. And then to search online using other real estate sites and ask yourself if there is a better way to deliver hot and ready all the information. Love to pick a market and make believe I am a buyer and see where it takes me, which sites hold the attention and why. It is not just rich content, it is the lay out hierarchy, the pathways you clearly outline to house all that information. Making it like a well thought out kitchen where you can reach and get fed with minimum fuss, no waste of steps. Your user should not have to use the reverse button, to have to throw into R because of wrong turns, box canyons.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

As always Andrew Mooers ...well written and enjoyable...oh yes...and informative !

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) almost 4 years ago

Thanks Sally K. & David L. Hanson ! Have a great Friday!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

I'm amazed at how many real estate sites I've visited that offer nothing but a home search. If there's anything at all under the "about" tab, it's generic, and usually about the company, not the agent. Just the same blah-blah you see over and over everywhere.

They don't have to worry about a confusing layout, because there's nothing there to find!

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) almost 4 years ago

You have used the negative approach to emphasize the positive.

Thanks for sharing.

Posted by John Wiley, Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA almost 4 years ago

Thank you Marte Cliff  for your words of wisdom... AR is lucky to have you in the flock.

John Wiley ... If you were a buyer, and used the machinery of your own website, how long it took, how well you were serviced and was there anxiety would all shape the next generation of that website. Thanks for the comment!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

Thank you for the geat tips. Anyone thinking of buying or selling a home in your market area should call you to be their agent.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 4 years ago

Thanks Gita Bantwal ... By offering a better service and access to buyers who are keen to make a move from close to home and from far away, we attract some of the best properties in the local area. I love where I am lucky to live. Don't just peddle listings but promote the area.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago


Your post is right on the money . . . . Our online present is a big part of  the level of success we achieve.

Good luck and succes

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 4 years ago

Thanks Andrew.  Excellent tips for all of us who are working on attracting business through our websites.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 4 years ago

Thanks Lou Ludwig and Gabe Sanders ! The website has to have all the aisles of shelves stocked fully with information. But the best user experience design to remove sharp corners or big climbs, sudden drop off dips means design it using a walker, wheelchair to make sure it is the best real estate ride. Spend time on other real estate or any product or service site and you see beyond the wire frame but pretty skinned covering. Study under the hood to see what does or does not work and why.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

This post reminds me of a wonderful vacation my husband and I took in Maine so many years ago...we always wanted to go back.  Haven't made it yet! I agree with your points, escpecially the one about photos

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) almost 4 years ago

The best site information using images, video, tons of plat maps, floor plans and the A to Z is not much good. If the parking lots, roadways around the information blocks are confusing, closed off or just dead end. The use has to know as soon as he hits the site, this is what I am looking for, this is more like it. Lots of time is wasted online that does not need to be in pretty sites that has fluff and little there to dine on. Or very poor navigation, site design. Make it all about the user, his online experience Mary Hutchison, SRES, ABR ! Maine is one drop dead gorgeous state!

maine fishing boat image

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

Thank you very much, Andrew, for sharing your experience and your advice.

Posted by Roy Kelley (Realty Group Referrals) almost 4 years ago

As John says, you have used the negative to emphasize the positive. You can't just slap up a website. You have to make it all-encompassing.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) almost 4 years ago

And Jane Peters ... market reports, don't have to be hit and run or dry as dust, make anyone hurl a hair ball. They can be fun and informative. Do the approach that will stand out, to get attention to develop interest to create desire and then get action. Lead to a listing or a real estate closing.  Getting around your real estate website can not be like using a walker or a wheelchair up a steep incline. That is what poor navigation and no idea where the user is in the site feels like to the user. They bounce.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

Roy Kelley ... Thank you for stopping by, popping in.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

Hi Andrew Mooers 

First, love the pictures.

A well thought out and designed website is a must if one is using an online presence. Good tips


Posted by Doug Dawes, Your Personal Realtor® (Keller Williams Realty - Topsfield, MA) almost 4 years ago

Double D Doug Dawes ... fully stocked too because as the old Maine expression goes, "you can't sell meat from an empty wagon".  Inventory is king!

lighthouse in maine photo

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

It's easy to have a lousy online real estate experience, many agents do just that. It takes constant work, which can be quite the challenge. Thanks for this great list of things to avoid.

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) almost 4 years ago

It is what you stock the shelves with, the images, videos, maps, floor plans, and more... but if navigation is difficult or slow and tedious. If you site design makes the user think I am not in the right place to get what I need, they never stay on the site or have a successful session Melissa E. Spittel ! You need all the balls to juggle in the air and stay there for the connection to stay solid between you and the user.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 4 years ago

Interesting way to present the information, couched in negative terms.  Don't know how effective that is, but mixing things up does make it interesting.

Posted by Mick Michaud, Your Texas Lifestyle is Here! (Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107) almost 4 years ago

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