In rural America in spots like Northern Maine's Aroostook County, agents do more than just houses and homes.
Residential sales are a big staple but land, small mom and pop groceries type businesses, multi units and vacant land are big components of the real estate picture. So much of what the REALTOR and other organizations do is pound away at homes, houses, residences for sale. But in "Vacationland" land sales are a huge part of what a general real estate broker handles in their day to day. Waterfront lots, farm land for homesteaders and back to nature hobby farmers, building sites, small business enterprises and commerical development land are all part of the mix. Maybe rural states where there is more land and open space and homes are not built in models of large sprawling subdivisions, the term REALTOR means more than house, house, house.The national organizations would be well served to add to the media mix 30 second spots thrown into the station's Run Of Schedule (ROS rotation) a little higher concentration of small businesses, vacant acreage, development land, waterfront and vacation properties. Secondary targets are out there to develop and market to especially in rural states where there is space, safety and plenty of inventory. Any low cost real estate has appeal and a broad market to cater too. There are more and more folks in these uncertain times that just like owning affordable real estate in small town, community spirit rich areas on the outskirts of population centers. Slower paced, an escape plan from the hustle bustle either part or full time is a hunger REALTOR's can market too and feed in addition to their residential home-based local clients.