Life waits for no one and along the way, making adjustments to make sure the best real estate end results happen consistently.
Means what you always did is slowly or quickly no longer the best course of action in marketing.
If for years you have always done it this way, followed the herd. Used this service, bought this product from this vendor, maybe it is long overdue for a review. Fenced in when it is pass the time to jump it. Head for greener pastures. Out in the wild blue yonder.
Case in point, realtor dot com. The changes to the platform, the options for other venues to generate exposure, cause the phone to ring, the email server to glow red.
No longer is one portal enough to feed the masses. Splintered, fragment, special niche groups or pools of buyers and sellers need to be tapped. How to do it best changes. The profit is in your expenses too in real estate, any business.
So the cost on the return of using realtor dot com for peddling properties.
Not just in what is the charge for using enhancements to stand out on your own work.
But the time involved in being the real estate agent or broker wearing the white lab coat.
Knowing our job is more technical than just brute force.
Using a caveman club and chiseling, scribing purchase and sale agreements painstakingly.
Into a blank slab of ledge or slate. In the roll up your sleeves, wipe your brow. And heave ho, here we go. To get from the listing to the real estate closing on time the most efficiently.
In your market, the cost, the ROI on realtor dot com, could that expenditure of time, money be better used? Shifting the resources to new exciting ways to market. More layers of players around the marketing trough. Or should you be adding an extra log or two under the marketing fire of what you already have in the real estate marketing arsenal?
And do you have problems with the enhancements?
Keeping them tidy and glitch free?
On the covered dish of property listings you already brought to the party but are forced to enhance to make it all worthwhile.
We have had our issues with realtor dot com and the video uploader working right too.
It took years to up the puny file size. To add the link to outside video platforms.
The third party vendor was the low bidder but so was the level of service connected to it.
Realtor dot com. It is used more as a listing tool not a sales one in this small rural real estate market.
Where land is king and the average bear does not open the picnic basket looking for acreage on realtor dot com. Too many other just land for sale portals. More land platforms that snag the eyeballs more efficiently all the way around.
And your own backyard marketing video and blogging portals work bests with the weed, feed, water attention. When you stock the shelves with daily fresh content that is helpful and home grown hitting the sweet spot.
Or REALTORS are on this sold off flagship with the blue and gold "R" because everyone hangs around the party long after it is over.
Instead of neck reining hard sideways to implement new platforms not in use or working ones harder that are. But how it works depends on the market and every one in real estate is so different.
The debate over realtor dot com.
Are we all there because it is an old habbit or addiction? Or because everyone else is even though knowing too costly for the return on investment. It used to be the one size fits all, heavy hitting howitzer for the marketing punch. But not anymore as the numbers falls off, the cost to use it goes the other way. Heading skyward.
Renewal time for realtor dot com and with the steady decline in results, exposures, impressions, wonderment on is this the year to pull the enhancement plug?
Is this the year? Not because the agency can not afford it but rather is it worth it? When so many other home grown SEO rich marketing efforts are paying off in spades, all the aces.
To reallocate the resources on other exciting marketing options that work oh oh so well and deserve more resources to hum louder and shine brightest for real estate marketing results.