Maine Real Estate For Sale !

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Adjusting The Real Estate Marketing Dials, Never Stop.

Life waits for no one and along the way, making adjustments to make sure the best real estate end results happen consistently. 

Means what you always did is slowly or quickly no longer the best course of action in marketing.

 

maine farm horses photo

  If for years you have always done it this way, followed the herd. Used this service, bought this product from this vendor, maybe it is long overdue for a review. Fenced in when it is pass the time to jump it. Head for greener pastures. Out in the wild blue yonder.

Case in point, realtor dot com. The changes to the platform, the options for other venues to generate exposure, cause the phone to ring, the email server to glow red.

No longer is one portal enough to feed the masses. Splintered, fragment, special niche groups or pools of buyers and sellers need to be tapped. How to do it best changes. The profit is in your expenses too in real estate, any business.maine stained windows photo

So the cost on the return of using realtor dot com for peddling properties.

Not just in what is the charge for using enhancements to stand out on your own work.

But the time involved in being the real estate agent or broker wearing the white lab coat.

Knowing our job is more technical than just brute force.

Using a caveman club and chiseling, scribing purchase and sale agreements painstakingly.

Into a blank slab of ledge or slate. In the roll up your sleeves, wipe your brow. And heave ho, here we go. To get from the listing to the real estate closing on time the most efficiently.

In your market, the cost, the ROI on realtor dot com, could that expenditure of time, money be better used? Shifting the resources to new exciting ways to market. More layers of players around the marketing trough. Or should you be adding an extra log or two under the marketing fire of what you already have in the real estate marketing arsenal? maine carnival fair photo

And do you have problems with the enhancements?

Keeping them tidy and glitch free?

On the covered dish of property listings you already brought to the party but are forced to enhance to make it all worthwhile.

We have had our issues with realtor dot com and the video uploader working right too.

It took years to up the puny file size. To add the link to outside video platforms.

The third party vendor was the low bidder but so was the level of service connected to it.

Realtor dot com. It is used more as a listing tool not a sales one in this small rural real estate market.

Where land is king and the average bear does not open the picnic basket looking for acreage on realtor dot com. Too many other just land for sale portals. More land platforms that snag the eyeballs more efficiently all the way around.

And your own backyard marketing video and blogging portals work bests with the weed, feed, water attention. When you stock the shelves with daily fresh content that is helpful and home grown hitting the sweet spot. maine farm photo

Or REALTORS are on this sold off flagship with the blue and gold "R" because everyone hangs around the party long after it is over.

Instead of neck reining hard sideways to implement new platforms not in use or working ones harder that are. But how it works depends on the market and every one in real estate is so different.

The debate over realtor dot com.

Are we all there because it is an old habbit or addiction? Or because everyone else is even though knowing too costly for the return on investment. It used to be the one size fits all, heavy hitting howitzer for the marketing punch. But not anymore as the numbers falls off, the cost to use it goes the other way.  Heading skyward. maine real estate vendor truck photo

Renewal time for realtor dot com and with the steady decline in results, exposures, impressions, wonderment on is this the year to pull the enhancement plug?

Is this the year? Not because the agency can not afford it but rather is it worth it?  When so many other home grown SEO rich marketing efforts are paying off in spades, all the aces.

To reallocate the resources on other exciting marketing options that work oh oh so well and deserve more resources to hum louder and shine brightest for real estate marketing results.

I'm Maine REALTOR Andrew Mooers, ME Broker

info@mooersrealty.com | 207.532.6573

Log on www.mooersrealty.com   www.ownmainerealestate.com

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Comment balloon 13 commentsAndrew Mooers | 207.532.6573 • October 02 2015 05:29AM

Comments

Good morning, Andrew Mooers hope all is well with you in Houlton, Maine.... Lorraine Kuney, my business partner, uses Realtor.com for her listings ...if it was not worth it for her, she would bail out...

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 5 years ago

Barbara Todaro ... Throwing money at it, when you can establish and shine on your own always needs addressing too. Best use of time and money... it changes right?

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 5 years ago

Andrew, years and years I had to showcase my listings with REALTOR.com, as I had a contract with a large builder, but no more, thankfully! 

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) almost 5 years ago

Good morning, Andrew --- you definitely bring much to the listings party.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 almost 5 years ago

Good morning Andy! We should always review what we are using and how we are doing things. You are so right. If it's broke.. move on. If it ain't broke, don't fix it!

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) almost 5 years ago

I like your point of view Andrew, well done. Have a nice day.

Posted by Noah Seidenberg, Chicagoland and Suburbs (800) 858-7917 (Coldwell Banker) almost 5 years ago

Joan Cox ... Thanks for poking your head in, stopping by!

Michael Jacobs ... We try, Like others wearing the hardest working letter of the alphabet bar none. The Rrrrrrrr. Git 'er dunnnn.

Andrea Swiedler ... Amen.

Noah Seidenberg ... Thank you!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 5 years ago

Andrew

It was a big mistake for NAR to sell Realtor.com . . . . and we have a third party making decisions for the real estate industry.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 5 years ago

Good morning Andy. No damn way I would ever follow the herd. I will always be on a road less traveled.

Make it a great weekend!

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) almost 5 years ago

Good morning Andrew Mooers,

Love your post...always need to look at your advertising and the return on your investment. If it's working keep it..if its broke and a money drainer..dump it! Real estate is local so it may work for some and not for others!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) almost 5 years ago

Andrew, I think you have the SEO thing dialed in -- I found this blog post on google+! 

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 5 years ago

Hi Andrew.  I gave up on the enhanced Realtor.com package a couple of years ago.  They continue to raise prices while delivering diminished results.  Not for me.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 5 years ago

Andrew, Thank you for the reminder. I agree we should make adjustments in our marketing plan based on the return on investment.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 5 years ago

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