The point of marketing, of living, to make it the best it can be.
To go over the top consistently. You can not be an Eeyore and pull that off. And it is more than harder work, more effort put in than the average bear. It is seeing the guy or gal in the audience and helping them.
Remember Fred Roger's Mom reminding him when there is a disaster, look for the helpers.
Be the helper. There is no room in the can I help you for selfish. People don't have to turn to you to list, market, sell. They will want to if your real estate marketing, the level of service is "it does not get any better than this".
You take the do you like the person's personality or not out of the focus.
And replace it with being helpful, setting expectations and keeping everyone in the boat. On the same timeline. With course adjustments along the way as warranted. To get to the real estate closing on time.
The mission is all about what the buyer and seller come to you for, and they don't do this real estate dog and pony day and night. You do if you are an independent contractor working strictly on commission sales.
Get results and you get paid. Don't and you won't.
So out of the gate, make your websites chock full of imagery, video, maps, floor plans, details that help the surfer distinguish the properties easily.
To be brought up to speed quickly about how the local community rolls.
That shake and bake and you helped center stage and behind the scenes develops a following.
A positive experience in the biggest purchase or sale most folks ever make in their lifetime that revolves around the real estate.
Always keep polishing, updating, making it better than it was. The best it can be. Your best is the least you can provide right? Never stop caring and walking in the moccasins of your real estate buyer and seller.