If you use video for real estate in the marketing of your properties, the local community flavor, file size can get in the way.
Because with video, like blogging, Pinterest, all media-stream shelf stocking. Thinking lots about what goes in the slots of online vending machines happens. You do a lot of fresh content insertions and want the delivery to be rich, filling, neat, complete and sweet.
And the device the information is being delivered on.
The other end of the signal, teeter totter. That too is considered as you craft the home made helpful media messages on a variety of topics. A slew of property types where no two are the same.
So real estate video file size, if you shoot, edit, render and produce the mp4, the extra formats for the splash display of show and tell.
Frames per second, compression of video and audio, the size of the playback screen.
The best resolution but smallest file size all are part of the delicate exercise.
To pick the format and then fine tune the many areas shaping the end result experience.
To make it worthwhile, fine tuned for the all important question after the session.
"Was it good for you?" has to have a response of yes. Please provide more and return visits for more sessions occur because it was satisfying.
So often the video size limit of 100 meg for REALTOR.com is a bottle neck. Causes performance anxiety. The limit makes the limbo pole held too low to the ground. Dictated by the third party provider stingy with bandwidth. Or what worked back in 2007 but does not now. No way, no how.
Or figuring real estate video is often just a slide show with music bed filler and overall wasted anyway right?
Not tapping into the power of the sight and sound.
That if done right, that can save everyone beaucoup time and eliminate frustration.
Hoist it, raise the turnstyle bar to 200 meg at least REALTOR.com.
Or better yet, allow the simple copy and paste link to YouTube, any other video storage provider.
The mp4 plays on the small screen well and loads quickly. But if blown up on a larger device, oh oh. Scary, blurry, distorted happens. Just what you don't want.
But uploading a larger tile when the throttle is racketed back, your real estate video can not get out of second gear is like being in a race.
One you are the fastest but not allowed to win. Or to open it up and go wide open to save time. Blow out the dust and cobwebs. So more videos get tapped, toggled and one after another, the open house on demand happens. Looking, sounding their best as the real estate videos work round the clock. Doing the heavy lifting in the marketing delivery to a wide audience, reaching further. Way beyond the town borders and with a healthy frequency.