The sticks and bricks, what it is like inside real estate is as important as where it is.
Because even a cave man knows it is all about the three "L" stutter. Location 1-2-3 is everything. Because you the real estate buyer can yank out the harvest gold fixtures in the upstairs bath. Or peel up the thick shack rug hiding the beautiful maple hardwood flooring protected under it in the home's living room. You can not change the location. You don't own or control what happens around it.
The layout of a place fits you the buyer's needs. That is pretty important in the which one is not like the others in the best one for me game.
As the buyer filters, slicing into anything in the MLS feed that catches his or her eye. Saving time in the USDA grading for the one for me. The "where it is" often is missing in the propaganda.
Partly because old school real estate dealer thinking is the assumption your buyer is local.
Already knows about the local community turf.
Or that the out of town, out of state or across the pond buyer can go somewhere else.
Like a Chamber of Commerce to get his fix of that information.
Your real estate buyer is beaucoup busy.
This is a big ticket purchase and the more information you the real estate professional can provide them the better. In the building trust and just ease of information transfer that he or she needs to process. To come up with the best solution to the real estate problem on the examination table today.
So tell me about the area with a few well written helpful links to local information. Weave it into the narrative and add local images you shoot. To use in the highlight of where is the property located. Like a drummer who usually is not just employing one arm (exception Def Leppard) or only a leg in the beat the drum. Coordinate the show and tell by expanding the focus.
Don't shoot one full on front view and then here we go with the few images of the inside of a home listing.
Calling it good enough and making the buyer who is not just local have to stop, drop and roll off some currency. To make the expensive trip that upsets his schedule and causes a pregnant pause delay.
In just show me, tell me completely about your area, the property.
Hurry it up.
Load the presentation up to be NASCAR fast.
But Thanksgiving dinner buffet spread sweet and complete.
All in one stop easy peasy shopping.
What am I going to be looking at on the approach, from all four corners of the property listing is often missing in real estate presentations.
Partly out of historically that is the way we have always done it. How most folks wearing the blue and gold R still are movin' and groovin'.
But the time is way past due grasshoppers to be highly creative, experiment with ways to do what a full show and tell experience should be. If the buyer is not able to ride shot gun to the property to see for themselves. Make your presentation online upclose and personal. For online late at night and far away real estate buyers and locals alike.
Video for real estate, does the full treatment for the information transfer best.
It avoids the buyer as you swing into a driveway saying with one hand in the air and eyes closed sighing "don't even bother... too close. Don't like what is parked around the home. NEXT!"
Because as they call it in the city the place is graced with an "urban view".
Zero lot lines meaning side exterior windows in the place are not needed.
Because you are looking at bricks, vinyl siding patterns. And in the shadows of darkness from the jammed in sardine tight houses. All around the one with the for sale sign on the front lawn.
Real estate videos are not that hard to make and solve the problem of missing information so desperately needed by the other end of the signal in the buy and sell.
I am lucky to live where space and acreage is included in what we list, market, sell (repeat). And because of the long distances our buyers for real estate have to come to view and sample we have another step in the marketing media stream.
We shoot videos that include the approach, the side to side view of the exterior. We turn the lens to capture with the blinking red light what you are looking out at from all corners of the property boundaries.
Because that is what happens in the process of checking out the property when delivered to the property for real. Do that. And in the audio, don't waste the chance to add more information about the schools are two blocks to the east, the hospital three blocks to the south as you slowly pan the backyard. Drop it into the conversation.
Don't read to the buyer using words you and I never would select in striking up a simple conversation either.
Because it is all about trust, feeling comfortable and how like a friend would tell you about a place. Not trying to sell you anything but just explaining using as many senses as possible all that is needed so you get it. To determine if we keep going or that is enough on the cake walk for this property listing. Let's move on to others that could work for the real estate buyer to not waste daylight, the midnight oil.
Don't fortget ... the where is it is on the map, in the community, on the outside is even more important than what is it inside the real estate property listing selection.