Round robin of blog posting, that is what happens if your platforms are targeting, aimed at different audience market segments.
And with a slightly varied purpose, topic selection rotation. Not the same goals and themes but that shine, stand out. That get blogged about on a regular basis. Your buyer, seller, all the surfers looking for information out in the real estate audience are after something worthwhile. To stop, see, hear and read all about it. If the topics are heading in the direction they want to go. Hitting the hunger, satisfying the appetite.
Your real estate blog post reader is someone you want to return on a regular basis.
To strengthen the connection, expand the engagement.
But like your real estate video platform, a steady stream of one after another beefy, sink your teeth into the blog posts cause a following. Fresh content applies across your marketing media streams. Or things go stagnate, stall, grind to a halt. Or just never get off the ground.
The real estate blog posts that save money, time, educate, are helpful never go out of style. Are worthwhile and should be part of your media stream "broadcast".
Out into the wild blue yonder to hit the most members of the real estate audience possible.
Knowing it is never once and done.
Not like throwing money at some new razzle dazzle program or advertising option that comes down the pike. And then thinking once and done.
It is a lot like gardening and planting, weeding, feeding, watering anything you do in your real estate operation.
Nothing parked. Staying static or the exact same. But needing the dials adjusted to increase frequency, extend the reach.
With an easy does it approach. Otherwise everyone in real estate blogging would be enjoying healthy market share of listings and sales without any effort put into the sport.
The term "addiction' that some call real estate marketing today.
A just for fun, local glimpse of your home town blog posts help round out the buffet of information too.
Adding the eye candy imagery, the detailed copy, the local community video posts that showcase the flavor.
That surround, should be wrapped around the property listings needing to be sold. The real estate that is currently for sale in the MLS inventory just wandering around looking for a buyer to escort to a closing.