Everyone likes a story to make the knowledge go down easier, a little more entertaining.
Recall, retention happens quickly. To want to come back for more. Because folks like the details delivered in story form. A little entertainment, a dash of humor or creative approach to the exchange to make it worth the while of very busy, always on the move real estate buyers, sellers.
The ability to write and connect, engage a real estate audience, any kind is important.
Do you see them out there one by one? Not talk over their head or address them all at a time? Don't have to be a master wordsmith. Just have to keep spinning the tales about your experiences. the local ones. Folks like to travel and know little about your area if anything at all.
So what happens, the people you meet, the recreation fun stuff in your area, the way things roll in your local surroundings for traditions. What can you tell the folks out in the wild blue yonder? Grab the mic. Plob down in front of the keyboard or start the blinking red light of the video camera for the relay. Means lots of blogging, hunt and pecking too. Daily additions around the circuit. Not hit or miss or just once in awhile.
Stories, situations, characters. The ones that happen to cross your path everyday. Making it never a dull moment in the real estate listing and sale day.
How is your real estate story telling, not joke telling, but the way you describe using all the senses? Not just the eyeballs.
Do you ever practice weaving real estate tales with something familiar to the audience members?
They are waiting. But once you start, they want more.
With a twist on the old favorites? Ever do a little of that writing too? To shake it up but still make a point easily.
Like bedtime stories, or Saturday matinees with Disney characters, but say Snow White, the seven little guys she adores, understands? Well seems she has become a designated real estate broker, the little dwarfs helping out too. Because marriages are off, the mines not doing so hot at the diamond caves. So going a little different prospecting. Around the local neighborhoods they farm, list, sell property in.
Read article on Snow White gets here real estate license, seven dwarfs follow suit with the listing, marketing, selling (repeat).