They say real estate is local, but the marketing of it better be way way beyond the town line borders.
The promotion far reaching and not limited. Covering, saturating more than just the immediate area where the real estate property listing is parked on the planet.
If someone tripped, unplugged the Internet, how would the real estate agent, broker promote the property listings?
Way way beyond the just the local market area? Because we all know, the larger the audience, the quicker the property listing hops off the MLS conveyor belt. And causes another real estate sale to happen.
So marketing real estate using direct mail, print advertising, more creative signage and on broadcast / cable outlets.
Knowing real estate is a business first and last.
Your profit is in the expenses during the lean and mean years of belt tightening.
Making sure every real estate marketing penny is not wasted ammunition. To hit the largest target area possible, with a healthy frequency.
Shot up in the air to spark interest, create desire, cause action and get positive results.
You could still shoot, edit, and burn to CD real estate videos.
To mail out, to broadcast in your office with a monitor in the lounge. To use snippets on cable or to air from local broadcast facilities. You would still work harder than ever as the real estate professional. To make sure images were wider, clear, more plentiful. Shot from all the inside / outside angles for maximum effect to showcase the place.
Pretty as a picture images all the time collected. For your brochures, catalog, newspaper insertions. To put on the kitchen counter for open houses at property listings. The hand outs, take aways to be remembered, have shelf life.
To stay tattooed in the gray matter of the real estate buyer who is on the hunt. For a nest to call home in their price range. If you find the right combination and can make the banking work, it all to come together.
Presentation is still everything without or without the Internet creating the World is your marketing oyster for customers to connect with, engage.
Your copy would still be full of detail to reinforce the photos, the layout, the use of white space and your print presentation for real estate listings.
But links to social media Internet sites of your online work would be missing. Time spent blogging reinvested in other avenues of promotion for the property listings.
The other real estate media options would be increased to fill the giant hole caused by whoever tripped, unplugged the Internet.
Would not mean regressing to Caveman Realty's way to advertising the new property listings. That pop up with your real estate sign on them. To squawk about on the local grapevine and spread the word. So everyone knows what is for sale with your brand on it.
You would not have to revert back to smoke signals to broadcast the imagery, short copy about the new to the market listing. The ones you were busting out inside to tell everyone about that extra, extra read all about it. That caused buyers in the mood, market for real estate to crank their heads skyward. To learn the juicy details painted among the clouds. Selling the sizzle not just the steak means passion has to shine through no matter how you do your property promotion.
Don't forget, neglect the other marketing options for real estate listing promotion, information delivery.
Make sure what you do for real estate property and local area marketing pieces have all the band members playing loudly, sweetly. Give each a chance for solos. But most in time, harmonizing and supporting each other in the well rounded within your budget real estate property listing promotion.