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Video For Real Estate Tip | Transitions, You Have Lots, Use Few.

Learning to edit when real estate video is in your marketing mix.

When you have a video channel for real video you tube logoestate it is like blogging, your website, direct mail, everything you do in marketing. Needs to be a fresh, helpful, steady stream of information put out for a buffet spread.

For the dig in, help youself and sure. It's fine and dandy to come back for seconds, thirds. Load up and round the clock, when you can sneak back into the platform of your choice as a real estate property buyer.

To pick, select from their favorite delivery mode and for many it is the show and tell. Video for real estate which means the agent, broker, REALTOR with the blinking red light pointed toward an area event, capturing a property listing has to learn how to edit.

It is not CHARGE.... storming in with a bugle player in one long dangerouscontinuous take. Like the calvary is leading the property invasion.

Editing for real estate video. It's a lot like the box of crayons you open up. Make believe it is only 8,  not 144, 256. Don't use this, that, a slew of transitions just because the box is full of them. Think about the guy or gal on the other end of the video signal connection.

You want, need the real estate buyer, seller to feel comfortable and to know what to expect every time they tap tap and sit back. Watch, listen, connect.

So a grand plan for all your videos means pick the few that work the best. So the real estate buyer choosing video as the way they want to learn about your area, the new property listings could tell this is your production. Based on what you have gotten them used to seeing in the previous videos. Consistency, predictability makes the message go down smoothly.on air broadcast light photo

The editing software for video could have a transition that looks like broken glass shattering, an explosion with red, orange and yellow pyrotechnics detonating.

Or hang on, here comes the roller coaster of spinning, twirling, feeling upside down and sideways. But how does that go hand in hand with a tour of a local community or the outside, inside of a property listing?

Mismatched happens too with the real estate audio bed selected. For a 5-3-1 simple ranch home in the country. Where Top Gun or The Pink Panther in the background or all there is to avoid nothing, dead air. It is not going to help make the video production memorable in a good way. That leads to, causes return visits to your real estate video platform.

So real estate video transitions, dissolves, fades, the cut from loop to loop in the editing. 

Stitching maine home stained glass reflection phototogether the beginning and end snippets. Where you gain frames from this angle. Stop, set up the next shot and action. Then stop. Until it's in the can man. Off to the editing room.

All means use nothing along the way that distracts, disturbs. Causes one big or even little unsettling interruption for the viewer, listener.

Those hiccups hurt. Cause flit. Gone. Your buyer is history.

Your video channel view count will show the ailment like a sore thumb stands out.

To keep the real estate buyer's focus, the video edits, transitions should be free and easy, unnoticed.

As you the tour guide with the camera captures what is here going on for events, for property listings show and tell in your zip code. To splash on the back of the inside of the head of the real estate buyer or seller.

No matter where they are on the planet.

Or what they are holding, in front of for a device. To zero in, lock on and receive your video marketing signal. Loud and crystal clear wall to wall.

Like the movie projectionist that rolls the next big metal spool of 35mm acetate when the small circle shows up in the upper right hand corner.

To tell him to that here it comes. Roll 'em on projection B. That is missed by the on the edge of their seat audience caught up in the flick. Flash on the silver screen. The projectionist is looking, watching for the cue. The audience misses it all together. Your real estate video process should be the same seamless, no varicose veins or ragged, jagged. Free and easy smooth to flow, pull the buyer through a property listing, local community event with the magic of video.

More tips for real estate video.

I'm Maine REALTOR Andrew Mooers, ME Broker | 207.532.6573

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Comment balloon 16 commentsAndrew Mooers | 207.532.6573 • August 24 2014 07:08AM


We've recently started doing video regularly.  Amanda is brushing up on her editing skills as we speak!  Good advice here.  Thanks for sharing.  

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) over 6 years ago

So Andrew, what video editing software are you using? I use  Premier Pro out of my Adobe Master Suite. It would prove to be too complicated, I fear, for many as I had a steep learning curve on using it, and am still learning new tricks everytime I use it.

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (HomeSmart Realty West & Lend Smart Mortgage, Llc.) over 6 years ago

You could start a school Andy....if you ever want to diversify...we will enroll !

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) over 6 years ago

A and J ... You are welcome. AR is a pot luck, sit down of wholesome topics to chew on, share and pass the information on back and forth.

NP ... I alternate between Sony Vegas, Cyberlink. What ever works is best for the level of the real estate video shot and edit artist skill level.

S and D ... I like marketing... Maine, real estate. So that keeps me busy enough.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 6 years ago

Hi Andrew,

You are the guru in video marketing..just bookmarked your to an open house!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 6 years ago


Thanks sharing the tips for editing video's

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 6 years ago

Good morning Andy. I am now on the video path, something you have done for a long time. When I grow up I want to be just like you.

Make it a great week!

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) over 6 years ago

I am still earning the video editing game, Andrew.  It is an art that will take me forever to master.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) over 6 years ago

Hi Andrew.  What did you say?

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) over 6 years ago

DD ... Thank you!

LL ... You are welcome.

JP ... Be who you are on video.. my stars are area events, property listings and way way back on the guy wearing the blue and gold R.

GS ... Like life. We are all beginners.

CA ... Pick a couple transitions for your edits, and ones that don't take away but help the video smoothly make the information transfer.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 6 years ago

That made it clearer.

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) over 6 years ago

Raise your hand, ask those questions... always good advise.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 6 years ago

When it comes to video, keep it short and sweet and simple.  Well said.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) about 6 years ago

great advise.  I needed to hear more information on editing.  I am starting t use video more and more.

Posted by Mary Stewart (Keller Williams Atlantic Partners/Southside) about 6 years ago

Georgia ... Think of the guy and gal in the audience. Boredom happens if you don't feed them right.

MS ... simple unobtrusive edits so you don't feel the speed bumps. The stitching is suppose to be pretty seamless, not rough edges or distractions.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 6 years ago

You make a great point to not allow the transitions take away from your actual marketing of the property, or whatever else you are marketing. I need to find some good editing software.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate about 6 years ago

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