Learning to edit when real estate video is in your marketing mix.
When you have a video channel for real estate it is like blogging, your website, direct mail, everything you do in marketing. Needs to be a fresh, helpful, steady stream of information put out for a buffet spread.
For the dig in, help youself and sure. It's fine and dandy to come back for seconds, thirds. Load up and round the clock, when you can sneak back into the platform of your choice as a real estate property buyer.
To pick, select from their favorite delivery mode and for many it is the show and tell. Video for real estate which means the agent, broker, REALTOR with the blinking red light pointed toward an area event, capturing a property listing has to learn how to edit.
It is not CHARGE.... storming in with a bugle player in one long dangerouscontinuous take. Like the calvary is leading the property invasion.
Editing for real estate video. It's a lot like the box of crayons you open up. Make believe it is only 8, not 144, 256. Don't use this, that, a slew of transitions just because the box is full of them. Think about the guy or gal on the other end of the video signal connection.
You want, need the real estate buyer, seller to feel comfortable and to know what to expect every time they tap tap and sit back. Watch, listen, connect.
So a grand plan for all your videos means pick the few that work the best. So the real estate buyer choosing video as the way they want to learn about your area, the new property listings could tell this is your production. Based on what you have gotten them used to seeing in the previous videos. Consistency, predictability makes the message go down smoothly.
The editing software for video could have a transition that looks like broken glass shattering, an explosion with red, orange and yellow pyrotechnics detonating.
Or hang on, here comes the roller coaster of spinning, twirling, feeling upside down and sideways. But how does that go hand in hand with a tour of a local community or the outside, inside of a property listing?
Mismatched happens too with the real estate audio bed selected. For a 5-3-1 simple ranch home in the country. Where Top Gun or The Pink Panther in the background or all there is to avoid nothing, dead air. It is not going to help make the video production memorable in a good way. That leads to, causes return visits to your real estate video platform.
So real estate video transitions, dissolves, fades, the cut from loop to loop in the editing.
Stitching together the beginning and end snippets. Where you gain frames from this angle. Stop, set up the next shot and action. Then stop. Until it's in the can man. Off to the editing room.
All means use nothing along the way that distracts, disturbs. Causes one big or even little unsettling interruption for the viewer, listener.
Those hiccups hurt. Cause flit. Gone. Your buyer is history.
Your video channel view count will show the ailment like a sore thumb stands out.
To keep the real estate buyer's focus, the video edits, transitions should be free and easy, unnoticed.
As you the tour guide with the camera captures what is here going on for events, for property listings show and tell in your zip code. To splash on the back of the inside of the head of the real estate buyer or seller.
No matter where they are on the planet.
Or what they are holding, in front of for a device. To zero in, lock on and receive your video marketing signal. Loud and crystal clear wall to wall.
Like the movie projectionist that rolls the next big metal spool of 35mm acetate when the small circle shows up in the upper right hand corner.
To tell him to that here it comes. Roll 'em on projection B. That is missed by the on the edge of their seat audience caught up in the flick. Flash on the silver screen. The projectionist is looking, watching for the cue. The audience misses it all together. Your real estate video process should be the same seamless, no varicose veins or ragged, jagged. Free and easy smooth to flow, pull the buyer through a property listing, local community event with the magic of video.