Hold it, before you change the 2013, over the 2012 with the magic of wite out to 2014 preparing for the new year, think about your resolutions list.
Let's talk about habits in real estate, in life.
Had a psychiatrist from Argentina who was from Atlanta Georgia in the office a couple months back. He had married a native of that South American country, a doctor too. A near, dear friend of mine has struggled with tossing the grade A package of tobacco that comes in packs of twenty for years. Not a big smoker, no chimney. But still persistent. Had the habit.
I told him she has tried Chantix, the nicotine gum, hypnosis, acupuncture, everything under the sun along with quit smoking support classes. Those education of the addiction group sessions sat through but still carried the sticks despite it all.
He bluntly, matter of factly said "she does not want to quit".
At first I thought, hey, not very supportive and a positive approach could do wonders with your couch side manner Doc.
But he went on to say if you really want to do something, you do it.
Nothing can stop you or get in the way. If you don't have that fire in your belly determination, then forget it. Talk all you want. But you won't want to bad enough if you continue to do what you say you desperately want to stop. It has not gotten to the level or do or die, sink or swim.
In real estate it is like saying I really want to sell my grossly overpriced house and wondering what the heck is taking so long getting a sold sign rider screwed on top of what's speared, planted in the lawn out front.
And telling everyone that you would negotiate, are highly motivated. But you keep that nose bleed price stuck on the place so shelf rot happens. Revolving door of agents, brokers. That one by one should have walked away from that parked up in the top bleachers too high price section. Of the MLS merry go, high speed wrong information highway. Rise above what is keeping you down. Just say no.
The degree of how bad do you want something has to make the prize greater than the habit given up, tossed away, let go.
The doctor told my secretary to think about what is happening in your head just before you light up.
And after you are done the exercise to smoke 'em if you got 'em, what are you thinking, feeling?
There the problem, answer, solution all rolled up in one.
Ask yourself going in and coming out why do I smoke? I am a big girl, or boy and yes I can, but why do I?
I know all the surgeon general's side panel warnings. Seen, heard the buzzing device where the larynx used to be to talk PSA's.
Have seen the effects of prolonged smoking in every family, among our friends. But how come it is still sign me up for more for so so many people?
What is the kick that makes it worth it despite the down side, playing the odds?
Cool looking Marlboro man riding off into the sunset carring a holster of two guns, a rifle, can of beans, some coffee, bed roll blanket and riding with only one lung mystic? No, that can't be it. You want to stick around to see all the scenes, the entire life movie?
So real estate new year's resolutions.
The biggest one that you see added right up there with sign up for the gym, stay in touch with family to a tighter degree in your relationship maintenance, cut back on spending, beef up the savings is video. It makes the list, but the equipment, software bought gets more layers of dust piled on top year after year. Over in the far end of the real estate office office supply store room. See that corner sticking out of the video camera box on top of the Commodore 64, under the 128? That's the video gear. Impressive huh?
Everyone agrees video for real estate is the cat's meow in show and tell memorable, easy, powerful. But why the fear of real estate video? Why the agent fear of the lens when the non verbal, the facial expressions all add to the video sight and sound experience for the connection, engagement and trust?
Shocking. In the most important, highest priced decision most of us ever make when spending money. Face, examine, detox, find the antidote the fear of real estate video marketing.
Real estate is emotional, effects our lives in so many ways and deserves video not a slide show with filler sound track.
So it's on your list for New Year's resolutions, again. Try using gasoline this year to put out that all important marketing fire.
Kick yourself in the pants before you again shoot yourself in both feet. Real estate video for marketing your local area community events, the property listings you list, need to sell in those zip codes.
Make this the year, to kick the habit of nominating video for a spot. But not handed the rich reward you reap from local area, property listing, easy does it on the personal agency branding during the red light blink blink blink.