A sea of faces, looking out into the real estate audience in the wild blue yonder, can you pick out, see each and every one?
That green polo shirt property buyer who wants a recreation lake camp.
Or the lady with the peach colored tank top who needs a house with an in-law apartment as much as she wishes she did not.
Do you spot, pick out the fellow with the Charlie Brown jersey with the zig zag? Who is red hot to trot, in the market for something all on one single floor.
Easy peasy and needs to sell the big five bedroom colonial style home first. Can you help him?
Not everyone in the real estate audience we broadcast to is ready, willing and able to buy a property today either.
So helping kick start the conveyor belt. To get the buyer and seller together at the far end real estate closing last stop. Means rolling up your sleeves. Getting your hands dirty. Being patience with the just browsing types. The want to but not ready to ones. That are sometimes on a sinking credit score, debt ratio financial ship. Have to settle for renting for the time being so help them get a temporary roof over their head and like an ER room, stop back to check and see what the vitals say on the aluminum clipboard. Get them healthy, credit repaired so they can get a set of house keys.
As the real estate professional who "see" the pathway, navigates the twists and turns, ups and downs that can stall or get in the way of a listing sale.
The agent, broker, REALTOR is trained to see the members of the real estate audience.
Hears them calling out in their huddles. Online public conversations.
Eavesdrops on their chit chat, back and forth to find out their needs.
To step up to the marketing plate and start belting out home runs. Right to their open gloves. Or switching places and being on the receiving end of the activity.
The days of one big howitzer advertisement in the black and white newsprint or magazine, journal are long gone for ringing the bell to attract the real estate buyers.
The buyers and sellers are two busy groups today.
And where you need to be to catch the corner of their eye, to tap them on the shoulder politely to get their attention means niche, segment, splintered marketing. Specialized and slanted to the type of buyers or sellers they are and to match their interests hand crafted, home made by real estate agents, brokers, REALTORS to serve up fresh, hot, abundant, mouthwatering delicious. Serving it up in the media delivery choice that suits the buyer and seller best. On the device they have in their lap, on their desk or are simply holding while out and about with a smart, droid, apple, tin can, etc phone.
Real estate is emotional, all about connections, relationships, people, life.
Understanding the needs, having empathy for whoever we serve or search out in the real estate audience means paying attention. Adapting our methods to delivering the service needed. To apply what we have learned from experience. To make the process seamless, smooth, fun. The expectations we set are all dependent upon timely communication. But the all important initial can you see the individual buyers in the audience with their hands up. Or the ones that look blank expressioned, tired and distracted but can be brought out of the daze, haze, deer in the headlights stare. By communicating, sending a signal they like the looks, sounds of and hook on. Dial in, connect to and follow. Maine, big beauitful state, all natural, unflitered and none other like her.