You want to embrace the newest property listing peddling, real estate marketing technology.
And long ago realized real estate videos are the cat's meow. But the productions on your real estate video channel have iron poor blood.
And with six video channel views on this one, and eight on this other done six months ago, there is a disconnect. What is missing, how come the crowd is not shuffling into your video real estate tent?
Lots of reasons. Like getting dressed in the morning, you have to coordinate the look.
Dressing like a viking on top, Don Knots with the bottom half of a powder blue leisure suit is not a good combination. Confusing, scary actually.
The people you meet would worry about the medications being missed, not taken. They avoid you.
Start with local community events. Short snippets, don't have to master a lot of surgical edits of the loops. The local community happening is spotlighted and not left to you carrying the ball alone.
The sound is natural from the event, circus music, local outdoor community bands, birds singing, wind chimes tinkling, study fireplace crackling.
There is the sound that is from the area that helps in the transport, beam of the viewer, listener watching your video. And developing a habit to come back and see another along the same lines. As he or she gets to know the new area they are thinking of retiring, relocating, investing in someday. Sooner if what you produce they like and it hits a sweet chord.
But harpsichord music for a slide show is not going to be the video fare that makes them hungry for more. Sorry.
If you were selling castles, medieval times property listings where mandolins, harps strumming and harpsichords tinkling were on the top forty hit parade of the time, great.
But fast forward to 2013.
And pick a sound bed that does not distract, but is consistent like a television show where that jingle means here comes another video similar to the others that all support each other like a family. Build, develop an online video voice to like blogging, websites, social media circles all help exposure. Pull down those important high vlume of impressions.
Not helter skelter thrown together because those video channels are going to stay darker than the inside of a cow.
Not touched with a ten foot pole like the stuff tucked back in the corner of the refrigerator. That you forget about or that starts to smell and then grabbed, scooped up and thrown out. Avoided like the plague. Because of the bad taste in your mouth. Foul smell.
So remember the audio is 40 percent of the real estate video experience and not just supposed to be wasted with silence or any old musical bed to avoid dead air.
It can be so powerful in creating the information relay, transfer, connection. Which is what using the eyes and the ears tag team, partner up to do. The walk through videos of properties, listings can add details on the real estate you want to sell.
Weave in about the hospital being two blocks to the west, the town's recreation center and little league fields, tennis courts a block to the east.
Or the roof was replaced last fall, the furnace only two years old as you wander around the outside, through the inside of the property listing that needs exposure. In a few minutes the buyer has so so much more than the yes, no, number fields of a MLS scape of the fast and furious that leaves more questions than providing answers sometimes.
To buyers way beyond just your local zip code use videos for real estate property listing delivery. To the ones that like the low price but are thirteen hours or more away. And are stuck until they make the long expensive trip to come do a walk through to see how it fits.
With real estate video, there is no delay. They have already been here before even crossing the town line for the first time.
Hemming and hawing about when can we get more than a few picture mental image of the place because we are so far away is removed, history with video. Actual physical showings are not so easy due to traveling distances for the journey. Like the astronauts, they got the moon alright. But because of the small matter of 240,000 miles behind them to the blue and green revolving marble, they had to as soon as they arrived think about heading home. Climbing back into the tin can and high tailing it to Mother Earth.
Real estate buyers from out of state are the same way. Too much time for traveling, tolls, meals on the run as mile markers fly by at 75 miles per hour on the Interstate highways. Or time milling around airports with delays in connecting flights. Videos of the property listings, real estate save time, respond to the need now. Can be watched over and over. They do their "home work" from wherever they are now tapping into your real estate broadcast signal.
One walk through on a real property listing tour is usually not enough for the most important, highest priced buying decision most people ever make either.
Real estate videos get played, listened to over and over.
Videos get sent to friends, family who are helping with the down payment or providing the early inheritance advance to make the purchase happen. The video is just a file, linkable, shared on social media outlets so so easily, quickly. That is exposure, reach, frequency powerful.
Put your local area where the property listings are online with community videos to introduce your buyers to your home town.
The on demand open house video real estate tours run round the clock. Your office never closes and everything is online. That is what today's online delivery of information is all about. Video for real estate, are you using that channel do its fullest? To help buyers, satisfy sellers and give property listings the attention they deserve?
Maine, big state, four season natural, loaded with scenery, wildlife.