When you sit down to put the feed bag on, what you eat, how fresh what you graze on is key, just like Maine real estate listings.
Properties that have shelf life problems with over pricing start to mold. Crowd the selection process for the search of the good stuff.
Listings that were placed on the MLS some time ago with snow in the exteriors and a lower corner orange date stamp that says 2008 on them are not so appetizing either.
Look like left overs long forgotten. Pumped full of Twinkies formaldehyde. Shoved to the back of the dimly lit MLS refrigerator.
With the buyer muttering "no thanks, I'll pass, not that hungry this time I guess."
Would you rather have home cooked, made today fresh like Grandma made from scratch in your real estate listing delivery?
Or rely on digging for dollar bills and a handful of quarters to dine on high quality vending machine property food?
The same principle applies to Maine real estate property listings.
Every agent, broker, REALTOR sets the table for the MLS feed, the spread that does the property justice.
Or leaves much to be desired. Usually from lack of time in the production of the marketing the reason. Or excitement for what they do lost. Something in life distracting them from outside the marketing of the real estate listings.
Or just doing it the old analog way of a front shot, a couple of the inside and hit and run, two generic lines of copy that apply, are one size fill all and then submit.
No, it's not good enough. When today's digital society demands, expects real estate video treatment for the show and tell buffet of properties. And to learn more about what happens in the area around the listings that need to sell. To make room for a new crop of properties to peddle. For selection, variety and to give lots of options on the way the buyer decides to head to pick a property that is a match, good fit. For his form of property listing delivery that is preferred, chosen.
So often our real estate ads, promotion are "baked at night" to be fresher, fuller, more interesting come morning when the videos have completed uploading.
And the shelves are stocked for the hungry masses. That are hustling to catch the 8:15 into the city.
And on their smart phones are tap tapping into the ME real estate signal we broadcast 24/7/365.
Looking for freshly squeezed with all the natural pulp included, preserved.
The freshness, date of the work you did last for all of your property listings.
Is it something you the agent, broker, REALTOR would find appetizing, helpful or typical of others in the herd?
Go above and beyond applies to anything in this lifetime and real estate marketing should be the same passion, intensity and time saving helpful. Is yours?
And the platforms outside the real estate property listings on the MLS, the RTZ, are they up to date?
Current or did some of the offerings for properties sell, go out of contract quite some time ago.
But that are still running in rotations and taking up space of other listings that need the spotlight. Like dead sat elites, space junk still circling the blue and green marble. But no longer operational and a navigational hazard only.
Buyers are not happy to get enthused, interested and prompted to look into a property for sale only to find out that is did. Months, years ago.
What's up with that? Giving the Maine real estate buyer a good "feed".
Preparing the property listing to make sure it is fully exposed, all it should be put online for all to glean, dine, enjoy.
That's what we strive to do so nothing is left out. Nothing is a snack or tid bit tease but the whole nine yards for ME real estate splash, attention.
Without site registration, or made to wait to get "fed" and available in full array for when the real estate buyer has a moment to swing in to fill up his plate.
Fresh, plentiful, fun, that's the goal in real estate promotion just like food service. Don't let your property listing buyers go away hungry. Or have to swing into a drive through to tide they over until the next time they need to "eat".