When real estate marketing was pretty much spear a sign in the front lawn, shoot and peel off a few black and white Polaroids and try to write a couple sentences to introduce, distinguish the property, open houses clicked.
In some markets, setting up a two hour span of time, blocked off on Saturday or Sunday for just the show and tell of one new property listing worked well. In others, it was time spent doing other tasks you brought along because it was feast or famine on the next two hours. Despite how much promotion, arm twisting, marketing going in about the come on over. The front door is wide open (but there is a screen for black flies).
The need from something extra was all over the place. Across the board because so much was left out of the front end of the marketing. And your buyers for real estate were pretty much local.
Oh sure, outside big city newspaper ads run in the Hartford Courant, Boston Globe, New York Times and Wall Street Journal were run along with Mother Earth News, Downeast, Yankee and the Country Living Sampler to cause a blip in the phone, mail, foot traffic.
But somehow coming into the real estate office was part of the path to a property. On pretty much set hours.
Total 180 degree shift and everyone in the boat rushes to the other side to keep from tipping over.
The real estate marketing focus becomes expand to the out of town, state, country buyer. Who knows not so much about the area, but will move on to the of real estate if he or she likes what they see. When they become the kid in a candy store like excited about the lower prices. The quality of the way of life in a safe small Maine town. All these cheap, attractive, affordable propertiees. The great outdoor four season scenery, family values. And lots of eye candy photos. Plenty of description, helpful links. Because the buyer is not just local anymore. Has to have different treatment, approach to get them into the marketing tent for a look see around. To sample the wares. Hear some stories that get shared to bring them up to speed in this area compared to where they hang their hat now.
And both the out of state and local buyer are busier than ever with overbooked lives with the kids, jobs, recreational and education pursuits. Why real estate video is so important.
So they don't have two hour windows of time to fit in, carve out and set aside for the limited clock ticking open house showing event. Light bulb comes on and memo goes out. "Make open house tours videos of the property listings, and add the local community events." Bring the buyer online along for a companion. Buddy system like swimming lessons when you wore a number tag around your wrist. Carried a towel and learned to dog paddle, more advanced skills to pick your poision in the sink or swim.
Open house tours with videos mean let's look at the property listing. Not now but right now if you have three minutes.
Wherever you are currently and on a slew of devices to make the connection easy peasy. So buyers get in, out and all around the property with the real estate video hokey pokey. Hey. Not a slide slow and tunes to avoid dead air and nothing more. No no real full motion video, audio that is 40% of the "tell me about it". And the edits making the buyer of real estate, the guy or gal in the market and kicking tires to feel like you are talking, showing just them the approach, the community, the new listing.
One right after the other.
So he or she makes better real estate buying decisions. Gets in and out of way more homes, farms, waterfront properties or over raw land, small mom and pop business listings than he or she would have on foot, by car. With speed of thought video in Maine without the luxury blue blood approach.
Too many that do use video are peddling the upper 400, Jones's properties only with the 30 frames or more per second and dubbed in audio tract that is highly scripted, stilted. Pardon me, do you have any cheap yellow mustard more my approach in small town meat and potatoes, keep it simple, real, honest video approach. Subscribe to our Maine Real Estate Video Channel!
Are you shooting, editing, rendering video for open house real estate tours 24/7/365?
If you are, your real estate office never closes. You may doze but you never close. Maine, big state, videos remove the stumbler, obstacle of being a few miles away. Transport your buyers from whatever solar system or closer they come from to your area by the cyber boatloads with video for real estate and the local community events one by one. Or don't and let someone else in the local market pull down way way more market share than you wished they did because they use the blinking red light, take the time to put in on video and upload it on a slew of platforms to cause a stir. Create an open house on the buyer's schedule, not you the agent, broker, REALTOR or the seller's time frame to allow one.