Less is more, leaving something to the imagination is not the way to tease, attract in marketing ME real estate.
The buyer is one busy pup. Not a lot of time as he and she juggles kids, work, health, life.
They have sick parents, volunteer in the local community and often have a property to maintain on their end of the signal.
In our case, are far far away out of state if the marketing transmitter and tower are humming properly. Beaming, radiating, broadcasting strongly.
So when just a few images, not the most stellar at that and a few lines of pretty generic real estate copy are thrown at the MLS wall and hoping it sticks, there is room for improvement.
Have had agents tell me at REALTOR conventions that if you give them too much, the buyer will not call, email, come to actually tour the property listing. And I retort if you leave out the flavor of the real estate property listing, nothing happens the other way either.
So like a ME real estate buffet, load up the listing platforms with the good stuff.
If you have 36 image sockets, put in stunners that help make the transfer of information. From your end of the listing to wherever the lap top is open. The desk top is purring or the smart phone, personal device is tap tapped.
The MLS is a series of yes, no, and a number field. Other than a little space for remarks, you have to be pretty creative to use what you have. To help the Maine real estate buyer distinguish properties. One from another. But if the remark is filled with "great hunting and fishing area, be happen with this nice home" wouldn't that play it safe? Pretty much work, apply for every house listing?
Part of the problem is the lady with the bun hair do piled high, with the cat eye glasses retro from the 1950's at the front desk.
As she looks over the top of the slipping, end of her nose neon colored eye wear, with all she has to work with that's meager. Just what she has for hen scratchings, hieroglyphics thrown on her desk for a new property listing. Missing tons of information. With the agent thinking he or she will go back and get it later.
No they won't. What goes in at the real estate listing beginning is all she wrote out the other end of the marketing tunnel. The images of snow in the winter don't get replaced in spring. All aboard. All in, all done happens.
And other Maine property listings come down the conveyor belt causing forgetfullness. And are slammed together with the same hurriedness because not enough time on each one in the beginning.
Maybe the real estate agent, broker if you ask can tell you the A to Z. If you can find him, her that listed the place. That's MIA, AWOL.
But it is locked, tucked away out of sight inside his or her head. Behind his eyes, between his ears private, kept a secret.
Not down in black and white copy, or illustrated in imagery array, or better yet unlocked, captured on real live full motion video with natural sound.
So the buyer of ME real estate can form his or her own conclusions on "what do we have here". To learn what exactly this little number presented with little black dress excitement is all about.
Marketing real estate in Maine, small town USA. I love it because involved from the beginning listing information gathering to the actual property closing.
The hammering out the paperwork and devil in the details at the kitchen table. And then get to fire up the cameras, one in each holster. Still camera for the single shot bang bang bang targeting. And the blinking red light video camera to make open house tours available 365/24/7. For on demand want to see it now in the middle of the night at the property. But three hours behind us in another time zone. Out of state or not even in the country thanks to a little razzle dazzle, shock and awe due to the Internet.
When a buyer asks on the phone "have you even seen the property?" as the lead in question with a little harshness, lack of politeness or polish I smile.
Yes I have. And filled in all those MLS field spaces. But added narrative of rich detail. All the little things that go into the beginning of the conveyor belt of information. To come out the other end as a no assembly required, nothing vague Maine real estate listing vehicle.
With the full complement of photos from every angle bolted on. To the point of near over kill to make sure the place, property and area it is in gets more than its 15 minutes of fame in the marketing spotlight.
And that is my voice, me as the tour guide that shot all the video for Maine real estate listings. That you stumbled on to, one by one. Have sat back, watched, listened to and that prompted this very call, email, office visit. We have already met, but just not formally introduced. Yet.
Edited all the loops, rendered and uploaded the videos to a slew of platforms. To make the Maine property listings come to you and not the old outdated other way around of make an appointment to see.
Today no appointment but you better with drive through efficiency deliver, super size and hand the bag to go. Not missing anything in the order. So the real estate buyer is some kind of satisfied. May not be the right property from the first meeting.
But the connection should quickly advance to several properties to consider that work just swell. If I listen intently, take very good Maine real estate notes. To begin the matchmaking of others in the back room to trot out. To try on and chew, digest, consider.
The A to Z of the Maine real estate process happens in a small town.
Little David Real Estate not Goliath with this, that so highly specialized. Parted out, handed over to someone that only does one area of the marketing. Not aware of the other parts. Where a big vacuum, disconnect happens. And rut ro. You now have one unhappy, frustrated, put on hold Maine real estate buyer. That can not get all the information. Has to punch, poke, search for more than is online, and missing.
That won't hang around and will squeal out. Peel rubber. Head to the beehive that does create helpful, time and gas saving real estate experiences. Round the clock available. With reasonable expectations provided of the good, bad and the ugly for each and every property listing presented fairly, honestly. That could actually work in their life situation once they select the best fit, match for them.
Maine, big state, we spend it outdoors all four seasons.