Empty village settings for a movie and other than when it is lights, camera, action, the back lot studio real estate properties sit, wait, decay.
Until the next movie. Your marketing movie is like the real estate buyer's life.
If you just present the four walls, sticks and bricks in your real estate marketing, lots is left out.
The person who is going to buy the property listing needs to see themselves owning the place.
Before they do. Before they settle in and buy. So the approach, the marketing signal needs to have the benefits of the investment before it is made. What the location means for fun things to do around this key spot the property listing is planted in. Or how this address is going to save time, gas. Improve the quality of life. Plus leave the mini van parked more in the side driveway or in the three car garage for more daily time savings. To do other things with. To fill their day with other more fun, less busy missions and give them greater control over their lives.
Features. Options. Like the car window glued list on the new vehicle of what's inside. How it differs from other models.
Lined up like soldiers at attention around it.
The color, style, package of conveniences, make life easier options built into the car helps in the "Eeny, meeny, miny, moe" .
To determine quickly who is "IT" in the audience for the real estate buyer works the same way. To find the one.
Before the listing runs out, so you can move on to other properties to get ready for lots of real estate closing round trips right?
Not just what you think would be an attraction of the property listing, but what would others with way different interests find it enjoyable is so important in real estate matchmaking. To not push the property listing as perfect for everyone. But perfect for this person and you weave that real estate buyer's preferences into the signal. You know this person that would be just the right one for the property listing inside and out. But not because they are just like you. You see other people in the audience. Besides just the ones you would gravitate to or sit with if this was a meal at a church supper, noon Rotary club meeting or REALTOR convention luncheon.
That is how the audience grows in your real estate marketing. Thinking a presentation out beyond your own list of top tens the place offers. Or the local community which is just as important as the actual property listing. Think area, think other buyer's lifestyle. Powerful approach that shows you can become someone other than just you in your salesmanship process. That is empathy, sensitivity.
Cross your "T"'s, dot those "I"'s when seeing, presenting the property listings using the eyes of the buyer.
Not just being so sure what you but what anyone else would find the cat's meow about the place.
It is like music. If you only like certain kinds, and just played your own private play list, the audience would dwindle. Smaller following. Less real estate buyers or sellers happens in the same way for that matter. Works the same way two step dance step way. Who taps into to the signal your broadcast depends if you give them reason to, and show you can relate to their needs. Not just your own set. Thank goodness people come in more than 31 flavors like ice cream or it would be a boring place if all were just like you, me.
Reaching a larger audience for real estate listings. It happens if there is passion, doggedly stock the real estate vending machine with boy, girl scout dedication. Especially if you add all the media elements, not just words words words like the wheels on the bus go round round round.
Videos for real estate in 2013 is one way to bump it up a notch. Make even those fussiest buyers all smiles because you show on line you understand them. You can relate and beam to them with sight and sound something they need, can use. Lead them by the hand around your zip code of community events. In and out of property listings until they say whoa. Run that one again. And again.
So a light bulb comes on over the real estate buyer's head that says hey, he or she is talking to me. And so is the property listing, local community starring in the video.
He or she understands my needs in this place in my life for not just any real estate listing. But a particular property listing is the buyer's conclusion. That speaks to him or her. And the real estate trust connection is made. Fueled from the kindling, teasing snacks you scatter around the Internet. Tid bits that catch blaze and are creatively different to stand out from the herd wearing the blue and gold R. And saying pick me, over here, come into the real estate marketing tent.
Asking questions helps in the presentation too unless you just want to be the only one talking. In your real estate blogging, social media, videos, anything you do, ask questions to involve others. Don't you think thta is a way to get the other side of the tin can and string, smoke signal to respond, want to stick around? So they don't think you are talking at them but to them? With them. Back and forth.
The property listing is the key to what they need, where they want to go, be. How long does it take in the hike up and down, through hill and dale to pull back and see all the individuals in the audience?
All in good time, my little pretty, all in good time.