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How Long Should The Real Estate Video Be? (Trick Question... Easy Now)

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The length of a real estate video, how long it should be is a hotly contested debate.

Right up there with religion, politics, gun control for strong opinions.

Absolutes in life like air, water, love, family, food and shelter are out there.

But just like one size real estate market synopsis don't always apply, won't work in every market, the answer for the length of the video is it depends.

On you, what type of video you are cranking out and the audience you are targeting.

Like a lady's dress, skirt the old addage about being long enough to cover everything but short enough to be interesting applies.

Skimpy coverage works in the bedroom or with SADE, Chris Isaak crooning in the background in low light situations, private or exotic settings.

The purpose for any marketing you do whether an Active Rain blog post, something inserted on your stand alone Wordpress channel, real estate website blogs is who is this work designed to help?

Who out in the large audience is going to save time and money and learn from the helpful links in the marketing media channels you harness? That you plant seeds in and weed, feed the channel daily to get repeat visits.

To increase your reach and with an added frequency component to the message you broadcast. In a predictable, easy to digest with a little fun, humor in the process of the highly emotional dog and pony called real estate listing sales.

If you have a shoe box 5-3-1 breakdown home to promote, only so much to say, show about the place with your property video.

But when suddenly you are peddling a listing for a Maine farm that has seven outbuildings, 300 acres and waterfront, lots of other elements that the MLS spread sheet just does not begin to touch, well that is where your real maine farm dream photo landscapeestate video shines brightly.

To get the real estate buyers for that Maine farm to consider a purchase from many time zones away, several hours driving or flying time, a few minute slam bam real estate video is not going to cut it.

To keep them interested, get their attention video takes away, eliminates the distance stumbler.

Opens up a larger market for the real estate than just local now.  

Show and tell them with video. Let them stay right where they are now on the planet in the process with video that beams them from their arm chair balancing their lap top while watching TV.

Or holding a droid, i phone, other device in a public place where they have a delay, a wait. Use that time wisely for them by providing on line real full motion video with natural sound.

The bigger picture with sound, motion is what real estate video does so sweetly, neatly, completely.

Memorarble too. Using both the eyes and ears. Feeding the projector now playing on the inside of the back of the head for the real estate buyer. The show now playing between the eyes of your real estate purchaser. Tickling their ears, adding more information on the audio channel to round out the Marco Polo over here transfer.

Not relying on just a few images and a line or two of copy. That does not do it any more for the busy real estate buyer.

And your office is on line, not the 9-5 fixed position location with your shingle hanging, blowing in the wind out front right?

Lots of area events, local listings for properties can be explored with video.

Without the buyer needing to actually be in your market place to do the "home work" process justice.

If there are local videos prepared with time and thought to actually help, serve, reach out and touch someone on line.

The talking head video tutorials should be given the least emphasis.

Bench those and more playing time given to your local area events, the property listings you promote in your community too when talking building a real estate video channel. Why the fear of real estate video production on your own when everyone knows it increases your odds of being found on line with an extra SEO kick in the pants by over 50%? No good reasons for not doing, using real estate video marketing to help your business.

In 2013, crank up the fly wheel for real estate video productions. Fire up the passion you have for the local events you enjoy around you in that home town you have fierce pride about. Show the on line viewer, listeneryou tube video logo what is happening with video. The listings for real estate in your market with your sign out front, or nailed to a tree, videos for propertes needed to expand your market from just local. To around the world. All the time, no black out times or limits with wide open powerful video for real estate marketing. 

I'm Maine REALTOR Andrew Mooers, ME Broker

info@mooersrealty.com | 207.532.6573

Log on www.mooersrealty.com   www.ownmainerealestate.com

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Comment balloon 25 commentsAndrew Mooers | 207.532.6573 • December 22 2012 09:10AM

Comments

More great advice when incorporating video into your business and it all makes sense.  Thanks again for sharing.  I really like the window pic.

Sue of Robin and Sue

Posted by Robin Dampier REALTOR®, Hendersonville & Western NC Real Estate Source (Coldwell Banker King) over 7 years ago

Dreams. It is what real estate is part of whether a home for the holidays with laughing kids, or a waterfront setting for outdoor BBQ's and family get togethers. Real estate is involved in all of those dreams! 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago

Thats a fun answer!

Like a lady's dress, skirt the old addage about being long enough to cover everything but short enough to be interesting applies.

I really stay with 2 minutes

Gary Vaynerchuk says very directly  you have 8 maybe 12 seconds to catch my attention or I move on.

Sadly, some agents are still doing their I am Great Promo at 20 seconds.

 

David Pylyp

I'm in Etobicoke ON Canada   Come say Hello!

 

Posted by David Pylyp (RE/MAX Realty Specialists Inc.,) over 7 years ago

ha ha, well said and great information.  I also try to stay below 2 minutes.  I get bored watching anything over 2, so I'm sure mine need to follow this rule!!

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 7 years ago

David ... six seconds and I figure the mouse operator neck reins and hi tails it. But the difference with these property listing videos, it is not for entertainment. Often the Maine farm buyer wants the longer the better and to see the A to Z. Before deciding to actually drive the twelve hours to walk the back forty. Have sold farms that the buyer has said over and over I would not have come this far but the video caught me from the corner of my eye, and I watched it several times, forward the link to family members, etc. Video takes away the distance issue when you are parked in Northern Maine, the right hand corner of the country. 

Cindy ... with some listings, the shorter stance can work. But one size like anything does not work, er fit properly. Depends on the subject covered, what video application. Often it is what the property deserves, the local event warrants and too much left on the editing room floor for foootage means cut too deeply and the final effect lost, diminished. Spread the video real estate word. Lots of places around the Internet, like Facebook

 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago
I believe we are in a world of quick information. Brief, concise and to the point period is the best way to go.
Posted by Paula McDonald, Ph.D., Granbury, TX 936-203-0279 (Beam & Branch Realty) over 7 years ago

I love your answer "it depends". I absolutely agree with you. The reason I listen to a 2 1/2 minute song or a 6 minute song is because I "like" it. To me, video is the same...if it is interesting, providing value and I like it...I will watch it whether it is 2 minutes or 10 minutes. I can't imagine I am that different from most in this regard.

Posted by Ken Brandon, Camp Lejeune, Jacksonville, NC (Coldwell Banker Sea Coast Advantage (Jacksonville, NC)) over 7 years ago

This is a great topic and I need to learn more about videos and how to incorporate them into my business.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 7 years ago

Andy, I don't do a lot of video as yet, but the thought is usually to not let it go beyond 2/12 to 3 mins, but if you do a few they will collectively tell the story

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) over 7 years ago

Hi Andrew, Gosh, you made me smile with your comparison to skirt length...and SADE, Chris Isaak and skimpy clothing in low light..LOL. You're so right though. My goal for 2013 is to crank up my video output, so love you advice. From someone who is doing this and doing it well, thank you.

Posted by Cindy Westfall, ABR,GRI Your Tualatin & Portland Metro Real Estate (Premiere Property Group,LLC Portland Metro & Suburbs Oregon) over 7 years ago

I am picky about the movies I watch. Time and how spent is valuable is the underlining point to me. Watching a video is not attractive with one exception. If it is a good "how to" video...Otherwise...pass...thank you and good post. The talking head is the worst BTW....

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 7 years ago

Andrew, I agree that it depends. However, I don't think attention spans aren't very long when it comes to real estate videos.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 7 years ago

Paula ... quick and easy but worth the time to watch, listen and satisfying is the goal of each and every video. Editing too much, not enough or transitions that confuse don't help the experience and you get better and better at the video dog and pony with time.

Richard ... so right. Think not the entire real estate audience but the guy or gal that would like this type of real estate property in it. Not mass appeal because not everyone in the audience after just chocolate or vanila anymore. Some videos shot again aimed at completely different buyer, application with audio reflecting meeting the different needs of another type of real estate buyer too happens. Or should.

Ken ... I worked at a broadcast station owned by horror right Stephen King in Bangor Maine. And his second extended work The Stand with an extra 500 pages hit me the same way. Load it up. And with video, think your buyer is on the moon distance away, what would he want. If he is watching in a way way higher priced market, he thinks whoa, this is a lot of property for a little money. More kid in a candy store excited, teased than just relying on local buyers that might not be able to swing it with the lower local pay scale.

 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago

Joan ... AR University is the place to learn anything real estate.

Ed ... Start small. Think big and how the eyes and ears need to be used and video with sound does that to make the connection. Videos clone your open houses and make them available round the clock. A slide show is not a video. It is time consuming waste of time with recycled images the buyer always sat through. Now that is a waste of time. The time it takes to make them do that could be enjoyed with a video delivery of new stuff.

Cindy ... You have an imagination too. So does the buyers in the audience and with video you can mention the cold smooth granite counter top in the kitchen and suddenly not just the eyes and ears are being worked. The sense of touch as the buyer can feel cold, smooth. Real estate is emotional, which means tap into the senses. Just human and too many of us just see sticks and bricks. Video discuss how this new farm with a riverfront woodlot and big barn is going to change their life. Describe the buyer raising something and enjoying the open front porch at the end of the day with an iced tea... put the buyer in the property as if they already owned it. How the place keeps giving them enjoyment, satisfaction, purpose in life. We all want that.

Richie ... soft pounch, hard top, or bulk? We all want what we want delivered in the fashion, format that helps most Some "learn" more listening, others reading a bog post. Others watching. Whatever means works best to make more impressions, get more prospects is a good thing. Use the media streams, all of them. Video may not be your cat's meow, but many in your audience that find it purrrr-fect.

Michael ... like a bad movie, the pop corn is picked up, coat put back on and a race to the parking lot happens. If a buyer wants to know about a brand new area... they are hungry and in many smaller rural areas, not much on line to dine on. So the more the better. Think helpful details not entertainment. FAQ videos are popular and save you the agent, broker time in the same old questions asked over and over. Free yourself up with video. Expand your market reach. REALTORS not using videos are the by far biggest critics so be tough skinned, tender hearted. Anyone else that is using video with super results is not critical. They suggest what they learned after the 100 th video, what developed at the 200 mark and so on. Use videos for other real estate applications too! Lots of real estate video uses. Shake it up with your own creative use of video for real estate

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago
Andrew - You make a valid point that the length of the video depends on the topic.
Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 7 years ago

Christine ... The treatment for a condo is far different than a mom and pop business or a 400 acre woodlot with views, waterfront and other features that only a few images, a line or two of copy does not transfer properly, completely. Menu at a restaurant has a little image (sometimes) and some copy of each meal, side dish available. Video brings the meals, with the heat visibly curling up off the dish with wonderful flavors, smells and all arrange with garnish, presentation being everything. Video is the "lets eat, all ready now" real estate delivery system buyers are hungry for. And will get from you or someone else that is a little red hen in your market place. 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago

I know myself what I like and most videos if more than a minute or two I just will not watch. Probably why I prefer music to television. I intend to embark on video marketing this year so I really appreciate the sage advice you shared, Andrew.

Posted by Teral McDowell (Referral Patners LLC) over 7 years ago

Short stories, comics all needed a place in the full length works like in books. Depends on the application. We do short and sweet video visits to Maine series too.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago

Wonderful post Andy - so glad to see it featured. With video - one size does NOT fill all. I personally feel that a video showcasing a specific property can be longer as the folks who are watching it are obviously craving more information - video is the next best thing to being there.

You do a great job for your market and I am a big fan of your work. You know that I generally promote shorter videos - but, I certainly cannot argue with your logic, or your success. Happy New Year.

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 7 years ago

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 7 years ago

Debb ... the real estate buyer is busy and suddenly has ten minutes. On demand open house coming right up. Oh need to know about the area first, take in some local community events. Video brings the area alive. And when you check the minutes watched it is incredible to see numbers like 28,000 in a short period, less than a month. They work or would not have so many causing so many extra sales, more listings too! Thanks for the star!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago

Andy: My favorite phrase "It depends." We customize our marketing appraoch, it just makes sign to customize the video approach as well - length, music, voiceover, captions, etc. Congrats on the feature, BTW

Posted by Anne M. Costello (Weidel Realtors) over 7 years ago

Andy - you're welcome and are most deserving of a star - generally with every video you post.  :)

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 7 years ago

Great post Andrew and agree completely, Richard too makes good points - important for more Realtor's to understand there are many ways to use video to promote listings and posts like this do the business. Well Done on the feature...

Posted by Antonio Bruni (Property Tube) over 7 years ago

Anne ... Not much is black and white anymore is it?

Debb ... You know the power of video.

Antonio ... Property Tube is a strong platform!

 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 7 years ago

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