The length of a real estate video, how long it should be is a hotly contested debate.
Right up there with religion, politics, gun control for strong opinions.
Absolutes in life like air, water, love, family, food and shelter are out there.
But just like one size real estate market synopsis don't always apply, won't work in every market, the answer for the length of the video is it depends.
On you, what type of video you are cranking out and the audience you are targeting.
Like a lady's dress, skirt the old addage about being long enough to cover everything but short enough to be interesting applies.
Skimpy coverage works in the bedroom or with SADE, Chris Isaak crooning in the background in low light situations, private or exotic settings.
Who out in the large audience is going to save time and money and learn from the helpful links in the marketing media channels you harness? That you plant seeds in and weed, feed the channel daily to get repeat visits.
To increase your reach and with an added frequency component to the message you broadcast. In a predictable, easy to digest with a little fun, humor in the process of the highly emotional dog and pony called real estate listing sales.
If you have a shoe box 5-3-1 breakdown home to promote, only so much to say, show about the place with your property video.
But when suddenly you are peddling a listing for a Maine farm that has seven outbuildings, 300 acres and waterfront, lots of other elements that the MLS spread sheet just does not begin to touch, well that is where your real estate video shines brightly.
To get the real estate buyers for that Maine farm to consider a purchase from many time zones away, several hours driving or flying time, a few minute slam bam real estate video is not going to cut it.
To keep them interested, get their attention video takes away, eliminates the distance stumbler.
Opens up a larger market for the real estate than just local now.
Show and tell them with video. Let them stay right where they are now on the planet in the process with video that beams them from their arm chair balancing their lap top while watching TV.
Or holding a droid, i phone, other device in a public place where they have a delay, a wait. Use that time wisely for them by providing on line real full motion video with natural sound.
The bigger picture with sound, motion is what real estate video does so sweetly, neatly, completely.
Memorarble too. Using both the eyes and ears. Feeding the projector now playing on the inside of the back of the head for the real estate buyer. The show now playing between the eyes of your real estate purchaser. Tickling their ears, adding more information on the audio channel to round out the Marco Polo over here transfer.
Not relying on just a few images and a line or two of copy. That does not do it any more for the busy real estate buyer.
And your office is on line, not the 9-5 fixed position location with your shingle hanging, blowing in the wind out front right?
Lots of area events, local listings for properties can be explored with video.
Without the buyer needing to actually be in your market place to do the "home work" process justice.
If there are local videos prepared with time and thought to actually help, serve, reach out and touch someone on line.
The talking head video tutorials should be given the least emphasis.
Bench those and more playing time given to your local area events, the property listings you promote in your community too when talking building a real estate video channel. Why the fear of real estate video production on your own when everyone knows it increases your odds of being found on line with an extra SEO kick in the pants by over 50%? No good reasons for not doing, using real estate video marketing to help your business.
In 2013, crank up the fly wheel for real estate video productions. Fire up the passion you have for the local events you enjoy around you in that home town you have fierce pride about. Show the on line viewer, listener what is happening with video. The listings for real estate in your market with your sign out front, or nailed to a tree, videos for propertes needed to expand your market from just local. To around the world. All the time, no black out times or limits with wide open powerful video for real estate marketing.