Opinions, set in stone absolutes in real estate, in life don't apply in every market.
Just like one weather forecast is not going to fit properly, work for every market around the blue and green revolving marble.
Case in point, blog posts around the media circle saying real estate sales stop around the holidays so Mr Seller, Buyer, and brokers, agents, REALTORS hold up there.
Take a break until the whistle over the water cooler fires up with a burst of steam and shrill sound to get back to work.
The real estate conveyors don't stop, the marketing does not have an off switch. Sorry. People's lives are busy but real estate sells year round. In any market. Always a market to direct, aim for in any real estate zip code and time zone. Why?
Investments made before the end of the year for tax reasons.
The three D's. Death, Divorce, Dissatisfaction. Success causes need to move up. Family size increase from storks flying over and dropping precious packages, bundles of joy. All add up to need more space, room, something better than what I had. Or to get out of the rent rut. Or to down size from a too big home that has simply out grown the original use. Or because stairs are getting harder and harder to climb and replacing the property may be cheaper than the overhaul, modification to make it match the current need for the property owner as life ticks by right on schedule.
So holidays, don't pull the plug on marketing real estate.
Heck, if anything, more than ever make sure the websites, blog posts, video and social media platforms are stocked with plenty of inventory. Lots of different price levels, a great selection of all the types of real estate that you list, market, sell.
The need for real estate marketing does not stop over the holidays at family homes, for folks stuck traveling with airport delays due to the weather.
Your on line property listing on line delivery real estate vending machines better be ready, willing and able to spring into gear. Timing has become the new location, location, location important point to remember.
And if you are not shining all over the Internet, are not found on front page search engine indexes, someone else in your market is going to enjoy way way more trips to real estate closings.
These are the best of times, the good old days when looking back if you see the real estate market that is.
Not the one that was.
Adjust your "sales" to use the wind you have and full throttle market your area, local community events, the property listings and a little of your brand over the holiday stretch.
This holiday season is a golden time too for families to discuss, make real estate decisions. How they should consider buying some waterfront property or a vacation property for future get togethers as a family unit. Getting Mom and Dad's estate sale home place on the market comes up in discussion and searches on line for to see how local real estate brokers, agents, REALTORS do their thing.
This is the time the real estate website logs show an increase, a spike in activity.
You personally might be distracted with holiday hoopla and real estate is not on the tip of your tongue, in the front of your brain. But not everyone is you. Relocating families, estate sales and FSSR's type real estate customers are ready to roll if you are open for business around the holidays.
Hate to bother a home owner, a property listing house seller over the holidays? If your website is loaded with images, helpful information content and real full motion videos with natural sound, the tour can happen right now. Then the shift from seeing the place with video becomes can we get the money, is the timing right for us on the other end of the rea estate signal.
Stay open for business on line for your out of town, out of state real estate buyers unless you only want to sell to local walk in property listing buyers. Expand that market and keep the marketing doors open round the clock with all the creative, powerful media-streams to harness, direct and reap benefits from in your real estate career.
Maine, not place like it. Period.