When your audience is in the room like a class with members hands raised, asking questions it is obvious if there is a connection but with real estate video, you have other indicators.
Like a Maine land real estate video shot Saturday on a 3 hour trek around a 70 acre wood lot in Hammond Maine.
In the footage I noticed a horse shoe nailed to a tree and thought "oh oh, all the luck is running out." It was upside down. The rusty steel shoe made the video, but the significance of the upside down shoe and need for correction audio remark did not. But one comment on the you tube channel real estate video reminded the luck was running out. Need to correct that. The viewers do observe, comment.
And the number of views indicates someone, lots of folks are eyeballing, listening in. The you tube "odometer" says 639,391. Just one of the channel tallys, on just one of the platforrms. But with you tube you find the updates come in spurts. Not as they roll in real time views. Saved up and push, pull sampled.
How you know someone is watching, listening is also apparent when you take a first time home buyer couple in to a new Maine home listing.
And as you climb the stairs to the second floor of the bungalow, the wife is in the hall outside one of the three bedrooms.And the hopeful real estate home buyer exclaims to her husband, "honey, come look at the walk in closet with built in bureau in this bedroom". Before she enters the room in the home no agent, broker, myself included has ever physically shown her. I thought how did she know that? Sure, our office uses the 25 image sockets on the enhanced REALTOR dot com site, other platforms including our own blue site. But even with this many images, every feature does not always make the performance. Or get an honorable mention in the real estate description copy.
But it was the real estate video getting credit where the feature was pointed out, retained by the buyer.
Video for real estate
is 25 to 50 "pictures" per second. So the addage "a real estate picture is worth a thousand words" means dig out the calculator, slide rule or add it up in your head. To figure out how many images, photos are action packed in a three minute home video production.
With real estate videos, the buyer, this lady had been in the home before. Late at night but in the privacy of her own living room in the apartment she wants to break free from.
To own her own place to call home. The use of video in your real estate marketing increases the climb up the search engine index ladder by 53% too. Still need more reasons to quelch the fear of making real estate videos?The viewer of your real estate video gets a more thorough physical inspection of the property, the local area with what you shoot, edit, render, upload to more than one platform. Back yard, how close the homes are or are not. The smooth, cold new granite counter top the real estate agent is seen running his or her hand along means the sense of touch just got introduced.
If the audio shares that this "smooth, cool" some kind of drop dead gorgeous granite "G" kitchen counter top is wolf whistle stunning.
Details with the tag team of sight and sound now introduces the sense of "touch". Real videos, not a slide show are powerful for the connection, the experience with your real estate buyer. Sellers like them too and expect, want, will get that kind of property listing treatment from you. Or someone else in your market that takes the time, sees the value is producing them.Productions with natural sound from the property, the area. Nothing wasted for the engagement on whatever computer device the real estate buyer wants it delivered on. The best way you know the real estate videos 
work is when only the production, that media on line causes the sale. Getting all the credit with a solo effort that has tone, hits the real estate buyer target in the audience out there in the wild blue yonder on the spinning marble called Earth. One New Mexico buyer who paid list price in cash for the Houlton Maine home told me it was the 27 times watching the real estate video.
They had already toured the home, grounds, scoped out the community events of a brand new town before they actually, physically got here and closed on the home.
That's the best proof positive that real estate videos work, are well worth the time, energy and creativity to get them pumping marketing iron on line. To do your heavy lifting in the marketing for listings, promoting your local area. Maine, time to make the call, to click, to visit.I'm Maine REALTOR Andrew Mooers, ME Broker
Aah Andy, so well put and your videos show it all for the Maine buyer...any other realtor is a cooked goose next to you and your video shows!
Ginny ... thanks! The local community videos help make the area events no longer a secret, in the dark to outside the zip code too! The new to the area real estate buyers "gobble them up".
A great reminder for us all. Which video camera do you prefer to use?
Andrew - Terrific video and great post! Learning to use more video in my business is one of the next goals I will be working on. Internet lead gen, seo, blogging, video etc. etc. So much to learn! I love it!
Lucy... The camera like the guitar Jim Hendrix used is not the end all. Just habit of daily production, where they get better and the leaner curve, hill flattens. I like Sony. And have a $4000 model eyed but when you are on a Maine ski lift, out in the bush like this 70 acres of land, the slide in your coat pocket model but bigger than a Flip works for me. This 550V is the current real estate video shooting iron. But have a Canon rep chasing me to go over to the dark side, switch from Sony because he knows the question comes up and wants a Canon in the REALTOR paws. For stills have always like the Fuji line because you could pound nails in with them, they are lightning, bullet proof for the land we roam, shoot, upload video on.
Donna .... Video for local events are so powerful, helpful to someone that knows zip, nada, zilch on your local turf. Take your video camera and still along like it is insulin, heart pills for angina. They are tools for real estate property listing marketing survival.
Good morning, Andy...you're the king of videos and always enjoy a tour of your Houlton Maine properties.
Andy, Great advice. How many YouTube channels do you have?
Barbara ... Thanks for stopping in. (Holding up platter) Have a Sadie's Bakery donut.
Monika ... Branded, unbranded and then other platforms from Vimeo, Property Tube, Meta Cafe and all for different slant, purposes. Realtor.com has close to 150 of these puppies working their hearts out too. Make the video but hitch a ride lots of places. SEO hot wire it and make channels within your channel like the convenience store. When the buyer squeals in on two wheels around the corner and is in one big hurry. Here you go, open up the video cooler and start munching, grazing on just local event videos. If the channel only has personal branding 26 second loops that are not worth watching, people won't. And years later your view count will be 118. Not working the channel that way. Shake your video money maker.
Andy - Another fantastic post my friend! You're on your video game for sure. Suggested.
John ... Thanks for the kind words.
Hi Andrew, Another great post about the importance of using video! Thanks for sharing your camera tips in the comments!
Linda ... You are welcome!
Great tour and reason for all of us to clean our lenses and get out there and "just do it" !
Andy - I need to get out there again and do more! You are so right - the videos are eaten up by the public. It's always rewarding when you run your first open house, and a customer says, "Honey, remember that view from the video?"
S and D ... Lot of folks have green screens, slide dollies, expensive equipment like job cranes and pro not consumer cameras. But there they sit after the initial frustration because they don't like the look. Your early videos are gong to stink, be see Dick and Jane incredible slow and boring. Mine were, still learning. But like scales when your Mom said practice the piano, whatever you played, the notes become sweeter, less sour. And if you are willing but 95% of real estate agents, broker are not, whoa. You will stand out as the video star buyers and sellers hook their property listing dreams to. They want video, feed them. Or someone else will.
Dagny... You hear them talking about them. Think if you had a 100, 500 of them, there becomes a roar of excitement. Caused my little old you, one person. Years ago, you needed a large bank account, Madison Avenue ad executives like in Mad Men to craft a campaign. Now you and I alone can be flying lightspeed with force fields up, alone on the bridge of the real estate market starship Enterprise. Hit your targets so sweetly, completely with video, Vitamin V as a real shot in the marketing arm.