Real estate marketing like any kind of advertising is a numbers game.Gimme an "R", a "T", a "Z"... what's that spell? Louder...(hands over ears). Good. The goal, to reach way way more eyeballs, eardrums with your real estate advertising message as efficiently as possible right?
No cost, and low cost real estate marketing options that get you more impressions, clicks, views all add up to one big piece of the same marketing pie.Anything that works in your market to make the phone ring non stop. To cause the emails to pour in, the server to smoke. The real estate office door hinges to squeal, squeak from customer in and out over use is a good thing.
But the bottom line because "hello", real estate is a business is expenses. Your profit is in your overhead, what goes out to keep the real estate closings conveyor belt whirring, sales happening. So the big three, REALTOR dot com, the big "T" (Trulia) and big "Z" (Zillow) are well known and populated with your listings now. But maybe to peel of more dead presidents to enhance your work on those platforms, venues to stand out from the crowd has you scratching your head. Is it worth it, the expense when you look around and consider the real estate marketing landscape TODAY ?
Like a crowded highway of mass produced real estate listing efficiency, in addition to being in these media streams, building real estate marketing rocket(S) in your own agency office back yard is crucial, critical.The big "YT" is one extra avenue to tour, put on the directional blinker and tool down. You Tube for real estate marketing is one sweet vehicle. To reach more real estate customers no matter what device they are using for the real estate and local community information signal, message delivery.
Local area community flavor, You Tube videos show the on line buyer what it is like in your home town.
Cost to set up the channel on You Tube. Zip, nada, zero. The learning curve to shoot, edit, render upload and the real estate equipment bought to create the marketing videos a little bumpy. Starting out. But if you one by one stock those You Tube video local library cyber shelves, if you add in your stand alone and other blog platform posting with fresh, worthwhile content, you are starting to build another marketing fire.
And the herd gets bigger in those platforms where you feel shrinking, lost at Disney as a real estate professional suddenly under 44 inches tall. Divert some of the resources of time and money to your You Tube real estate channel. Get to Maine, big state, she's some kind of drop dead gorgeous, natural, friendly too.