Maine Real Estate For Sale !


So How Many Superbowl Real Estate Ads Do You Have Running, Scheduled?

(Peeling off 2.6 million dollars for each 30 second Superbowl XLVI ME real estate ad.)

Marketing real estate, budweiser singing frogs superbowl adany product or service  thrives on exposure, the good kind.  

Reach, frequency is vital. Necessary for meeting a business's growth and advertising message marketing objectives.

Super Bowl ads would dazzle a lot of eye balls, tickle a bunch of ear drums. Really get the word out around the blue and green revolving marble.

Imagine in one fell swoop, having your real estate message live and in living color aired in living rooms, at airport terminals, restaurant pubs, civic club big screens round the world.

Before an estimated 71% of the country's television sets. 90 million viewers gawking, listening and learning about your newest real estate property listing.

All the highlights of the neat local community, the sticks and bricks are parked in it we list and sell glowing warmly. Broadast, radiating before snacking, slurping football sports fans everywhere. Tuned in to Sunday's game played between the grid irons in Superbowl XLVI between the Giants, Patriots February 5th in Indianapolis.

When you do the math, break down the total cost with the number of potential customers in your segment of the huge Superbowl audience, it can seem pretty nuclear bomb magnitude cost efficient.

All those people plugged in, being made aware of your real estate message. But blip. Here and gone but hopefully constructed to stay in their memory after the game, no matter who wins or loses. To cause them to turn to you if desiring to purchase some real estate with your color sign, font style on the sign out front speared in the lawn.

But like only having one silver bullet in your real estate advertising gun, when you are in a box canyon, pinned down and trying to break out, would betting the entire year's advertising budget on one roulette wheel marketing marble be a wise move? Assuming your credit limit on that real estate company Visa, Mastercard, American Express or Discover plastic can take the hit credit limit wise to get all those impressions.

If money was no object, what the heck, let's buy out all the Superbowl XLVI spot clusters. To own the event exclusively.  Yeah right.

But you are not Coke, Budweiser, Geico, Apple or Flo at Progressive right?

Your real estate seller wants you to get across the board exposure, attention brought to their property listing. But realizes that Superbowl ad kind of exposure is not going to be covered in the commission received if, when the property does sell. 

So a savvy real estate broker, REALTOR sheperds those realistically priced property listings before the public in a slew of other less costly ways. So that one by one their collective horsepower gets the property listing known. To cause, generate calls, emails, visits to tour the real estate in the agency inventory. It all boils down to you flo progressive insurance spokeswomanonly get paid if the property sells. 

That's why this blog post written by one hunt, pecker in the upper right hand corner of the country can reach hundreds, thousands.

Okay, maybe not millions. Because the area I promote, the listings I sell are pretty darn special.

But not with the star power, or marketing budget warranted on the scale of a Superbowl or World Series or Olympic event.

But that's what makes the real estate advertising mission so much more satisfying.

Money is an object, the audience is a little more hidden and the means to reach them is a lot more home grown.

Maine Real Estate, Low Cost, Four Season Fun Video

High concept creative but low tech inexpensive to reach them. Because our profit in real estate is in the expenses, the overhead. So, back to the Superbowl, let me know how you like my real estate spot ... be looking for it. I purchased a ROS (run of schedule) spot to shave a little off the cost that a lead in, special location ad would have set me back. 

Maine, one big beautiful state with so much to love, so little time to sample ME. We use real estate videos to do the heavy liftting, show and tell. 

I'm Maine REALTOR Andrew Mooers, ME Real Estate Broker | 207.532.6573

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Comment balloon 8 commentsAndrew Mooers | 207.532.6573 • January 28 2012 07:53AM


I went to movie yesterday and there was a repeating ad for a local real estate office slide in the PREshow * poorly done and very hard to see...there is money well spent and then there is money OUT THE WINDOW!

Posted by Wallace S. Gibson, CPM, LandlordWhisperer (Gibson Management Group, Ltd.) almost 9 years ago

"A dollar a holler" is the small town radio expression of when the ad is cheap but the audience is thin, small or mismatched. Like promoting denture grip at a junior high dance all wrong. That's the audience for acne medicine, braces, skateboards and blue jeans. But even with the right audience, you are right Wallace, the advertising if poorly done can back fire and shoot you in both feet with an unfriendly response, marketing whip lash. This Superbowl ad is going to be good. Honda ad?

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 9 years ago

Great post Andrew.......good perspective.  Thanks for sharing.


Posted by Jamey "Milly" Milheiser (Fairway Independent Mortgage Corp.) almost 9 years ago

Andy you speak the truth my friend. Like your spin on advertisement.  Happy Saturday!

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) almost 9 years ago

Jamey ... Superbowl size audience... don't have to throw stacks and stacks of green dead presidents to reach them!

John ... Have fun making the smoke signals, carrier pigeons get the real estate message out, to deliver the sizzle not just the steak. 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 9 years ago

Great tie in to the upcoming Superbowl Andy - I also like your "home grown" introductory video - ( Like winking at a girl in the dark) - I like that your personalty and sense of humor shows in your videos - obviously, that's how you connect. Good one, once again.  Have a great weekend. D

YouTube Thursdays

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) almost 9 years ago

Thanks Debb. Market whatever way works in your market, that feels comfortable and does not cause a hernia in the wallet for expenditure of greenbacks. So much you can do on line that cost only your time, creativity and passion for where you live, what you list and want, need to sell!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 9 years ago

Ahhh...the price of whom, how often...for what, when....all questions to evaluate...realistically she says as a former media director....there is no one medium as effective as more than one, you just have to find the right combination that works to reach the consumer with a frequency that will impact your target audience at an affordable rate.

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) almost 9 years ago

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