(Peeling off 2.6 million dollars for each 30 second Superbowl XLVI ME real estate ad.)Marketing real estate, any product or service thrives on exposure, the good kind.
Reach, frequency is vital. Necessary for meeting a business's growth and advertising message marketing objectives.
Super Bowl ads would dazzle a lot of eye balls, tickle a bunch of ear drums. Really get the word out around the blue and green revolving marble.
Imagine in one fell swoop, having your real estate message live and in living color aired in living rooms, at airport terminals, restaurant pubs, civic club big screens round the world.
Before an estimated 71% of the country's television sets. 90 million viewers gawking, listening and learning about your newest real estate property listing.
All the highlights of the neat local community, the sticks and bricks are parked in it we list and sell glowing warmly. Broadast, radiating before snacking, slurping football sports fans everywhere. Tuned in to Sunday's game played between the grid irons in Superbowl XLVI between the Giants, Patriots February 5th in Indianapolis.
When you do the math, break down the total cost with the number of potential customers in your segment of the huge Superbowl audience, it can seem pretty nuclear bomb magnitude cost efficient.All those people plugged in, being made aware of your real estate message. But blip. Here and gone but hopefully constructed to stay in their memory after the game, no matter who wins or loses. To cause them to turn to you if desiring to purchase some real estate with your color sign, font style on the sign out front speared in the lawn.
But like only having one silver bullet in your real estate advertising gun, when you are in a box canyon, pinned down and trying to break out, would betting the entire year's advertising budget on one roulette wheel marketing marble be a wise move? Assuming your credit limit on that real estate company Visa, Mastercard, American Express or Discover plastic can take the hit credit limit wise to get all those impressions.
If money was no object, what the heck, let's buy out all the Superbowl XLVI spot clusters. To own the event exclusively. Yeah right.
But you are not Coke, Budweiser, Geico, Apple or Flo at Progressive right?Your real estate seller wants you to get across the board exposure, attention brought to their property listing. But realizes that Superbowl ad kind of exposure is not going to be covered in the commission received if, when the property does sell.
So a savvy real estate broker, REALTOR sheperds those realistically priced property listings before the public in a slew of other less costly ways. So that one by one their collective horsepower gets the property listing known. To cause, generate calls, emails, visits to tour the real estate in the agency inventory. It all boils down to you only get paid if the property sells.
That's why this blog post written by one hunt, pecker in the upper right hand corner of the country can reach hundreds, thousands.
Okay, maybe not millions. Because the area I promote, the listings I sell are pretty darn special.
But not with the star power, or marketing budget warranted on the scale of a Superbowl or World Series or Olympic event.
But that's what makes the real estate advertising mission so much more satisfying.
Money is an object, the audience is a little more hidden and the means to reach them is a lot more home grown.
Maine Real Estate, Low Cost, Four Season Fun Video
High concept creative but low tech inexpensive to reach them. Because our profit in real estate is in the expenses, the overhead. So, back to the Superbowl, let me know how you like my real estate spot ... be looking for it. I purchased a ROS (run of schedule) spot to shave a little off the cost that a lead in, special location ad would have set me back.