Video for real estate marketing of the local area, the individual property listings is one sweet delivery media platform.
But the "show and tell" can get bogged down by elements you control.
And those you have no hope of changing to make the video useful, helpful.
For starters the videos for real estate marketing you shoot, edit, render and upload are NOT forty million dollar Hollywood creations.
Are NOT designed to shock and awe impress or require beacoup dollars for a crew to enhance, polish and air brush. To razzle dazzle, cause a crowd to stampede the movie box office lobby for its premiere showing.
Simple, honest, easy delivery of the community events, the real estate property listing you just took.
The one you want to tell the blue and green revolving marble all about from A to Z. Backwards and forwards. What you can control.... what to avoid in the real estate video shoot is a long long list. But here are a few situations that come up.1) Windy day for the shoot and you have the option of using a lavaliere or directional microphone with a windscreen, a muff to try to "strain" out the turbulence.
If it was not windy, that problem, concern is gone. If you remove the audio all together when the trees in the back yard are bent over 90 degrees and ready to break, the viewer on the other end grabs hold of his chair tightly.Reaches for the two ends of a seat belt and buckles up. That is not the emotion, experience you want for the real estate property buyer. Maybe if this was a Disney park ride attraction. But not the most important, highest priced investment the buyer (or owner in the case of videos pushed in the direction of the seller of property you want to list and close on.)
2) When you are panning the outside, inside of the property listing, don't stop and make it appear the camera guy or gal (ultimately you) left the property.
Went for coffee and donuts for the real estate video
crew.
The camera left bouncing, locked on the living room wall for 20 seconds while you tell them about the kitchen you just left is going to confuse the real estate buyer.
Like when you watch a movie and the audio dialog is out of synch with the moving mouth of the actors.
Or dubbed in with a new language than the original was shot with and not quite flawlessly.
With real estate and local community event videos, keep moving, paddling, production underway on the marketing conveyor belt.
For things like the hail, driving rain or wind, snow storm that you can not control the day you had planned to shoot, scrub the event for a better day. Drop down to the next event on the REALTOR to do list. But other uncontrollables happen that affect the timing and whether you do a video at all. That day or ever. Ran in to one of those unknowns and it was a Rottweiler. Not a happy K-9 and caged. With the owner spray bottle of water in hand say hush and it not working.
Nice owner, protective dog that growled, barks continuous. But removal, taking him for an ice cream was not in the cards. Husband was in the hospital with chest pains and all timed out as the wrong time to do the standard video. Another day but you do the best you can and remember there is a real estate conveyor belt rolling. Other videos to shoot, edit and lots of real estate websites, blog posts and marketing pieces for other properties, listings to create.
Like writing the first blog, just jump in. The water is only cold for a little bit. It will get better with time and my equipment will get upgraded with time. Andrew has taught me to just do it.
Cal
Cal ... You are right. Practice makes perfect!
Hi Andy, Great tips.
Andrew
Thanks for sharing an outstanding tips on using video.
Good luck and success.
Lou Ludwig
Andy great job on this post my friend. Nice kudos from DJ too! Happy Thursday to you.
Andrew, thank you for your advice on using video! Someday I will be up with the rest of you that have the experience! Great advice here too!
Debb ... Thank you for the honor, recognition. We all grow and learn together. Although I just sat through a 28 second "video" that was 6 sliders that did a Jimi Hendrix on mushroom with wild guitars gyration. No sound, just six shot in a dark, unlit home without power on and labeled a video. Those give real video a very bad name. Not worth the half minute but could be so powerful if sound added, some actual loops from the property, the local area!
Lou ... Thank you for popping in and follow our blog! I enjoy your optimistic approach to life, marketing, people.
John ... I always think let's order out Mexican when I see your smiling face. And recall those colorful New Mexico hanging peppers, bright colors from your area you showcase!
Joan ... You are making great progress, head way! Keep at it. Just weave it in... or as Happy Gimore said to keep from being frustrated in the shift from hockey to professional golf, just tap it in, each and every video that get better and better, easier and more fun.
Hi Andrew, This post was so encouraging to me! My plan is to start where I am and keep moving forward. It is GREAT to be reminded that there will be things that we can't control. Just "do the best you can and remember there is a real estate conveyor belt rolling" is great advice. Thank you and Congratulations on the YouTube feature!
Awesome post Andrew and full for great video tips. My advice is get out the camera and just start shooting video and have fun with it.
Linda ... Enjoying the job of real estate makes it a paid pleasure experience. But not unless you attend school every day. This is one spot for the answers on how to do that job more proficiently.
Monika ... Just do it or as Larry says "git 'er dunnnnn" without talking it to death.