Video for real estate marketing of the local area, the individual property listings is one sweet delivery media platform.
But the "show and tell" can get bogged down by elements you control.
And those you have no hope of changing to make the video useful, helpful.
For starters the videos for real estate marketing you shoot, edit, render and upload are NOT forty million dollar Hollywood creations.
Are NOT designed to shock and awe impress or require beacoup dollars for a crew to enhance, polish and air brush. To razzle dazzle, cause a crowd to stampede the movie box office lobby for its premiere showing.
Simple, honest, easy delivery of the community events, the real estate property listing you just took.The one you want to tell the blue and green revolving marble all about from A to Z. Backwards and forwards. What you can control.... what to avoid in the real estate video shoot is a long long list. But here are a few situations that come up.
1) Windy day for the shoot and you have the option of using a lavaliere or directional microphone with a windscreen, a muff to try to "strain" out the turbulence.If it was not windy, that problem, concern is gone. If you remove the audio all together when the trees in the back yard are bent over 90 degrees and ready to break, the viewer on the other end grabs hold of his chair tightly.
Reaches for the two ends of a seat belt and buckles up. That is not the emotion, experience you want for the real estate property buyer. Maybe if this was a Disney park ride attraction. But not the most important, highest priced investment the buyer (or owner in the case of videos pushed in the direction of the seller of property you want to list and close on.)
2) When you are panning the outside, inside of the property listing, don't stop and make it appear the camera guy or gal (ultimately you) left the property.Went for coffee and donuts for the real estate video crew.
The camera left bouncing, locked on the living room wall for 20 seconds while you tell them about the kitchen you just left is going to confuse the real estate buyer.
Like when you watch a movie and the audio dialog is out of synch with the moving mouth of the actors.
Or dubbed in with a new language than the original was shot with and not quite flawlessly.
With real estate and local community event videos, keep moving, paddling, production underway on the marketing conveyor belt.
For things like the hail, driving rain or wind, snow storm that you can not control the day you had planned to shoot, scrub the event for a better day. Drop down to the next event on the REALTOR to do list. But other uncontrollables happen that affect the timing and whether you do a video at all. That day or ever. Ran in to one of those unknowns and it was a Rottweiler. Not a happy K-9 and caged. With the owner spray bottle of water in hand say hush and it not working.
Nice owner, protective dog that growled, barks continuous. But removal, taking him for an ice cream was not in the cards. Husband was in the hospital with chest pains and all timed out as the wrong time to do the standard video. Another day but you do the best you can and remember there is a real estate conveyor belt rolling. Other videos to shoot, edit and lots of real estate websites, blog posts and marketing pieces for other properties, listings to create.