The qualities of a real estate agent, broker for success in today's local market have changed.And more and more, not everyone in this specialized world is cut out to wear the REALTOR "R" .
Maybe you shoot for volume of real estate listings, sales and are highly cost conscious on the return on investment of time and finances.
Or stay small and niche driven for a specialized field of real estate sales is the route you take.
The real estate brokerage agency you create, feed, monitor is in the "dream" business.
No matter the approach, efficiency is the perfume that needs to be sweet smelling obvious.
Surrounding, oiling the real estate and local area marketing operation. Real estate is a business. One that deals in dreams, media, information and guidance in the very emotional, most expensive investment folks ever make in their life time.
Hand built cars were replaced by an assembly line, with production line streamline thinking. You did one job very well, with high skill. And someone else took care of this, this and this as the belt pulled the product, widget done the line. Ray Kroc when he opened his first 1955 McDonald's franchise was not cooking to order a few burgers at a time. The assembly line meant gotta have a system, an organized approach to NASCAR pit stop quick as Larry would say to "Git 'er DUUUNNNNNN".
So with real estate, more than one website, blog, video platform and social media outlet need attention. Integration in to the bigger picture marketing scheme for your local area and property listing information has to happen.
The media streams you create, the efficiency and flair that you push them on down the line are like several assembly lines. Today's real estate agent, broker, REALTOR is constantly crusing the facility. Eagle eye looking for and removing slack in the media streams.
Not wearing loud too small plaid sports jackets like Herb Tarlek, more with the hustle of a Little Red Hen.
On task, focused, producing what the real estate buyer is hungry, thirsty for and not wasting steps, time, money doing the job of promotion. And always here to learn like its your first day of school. Open for new ideas, real estate marketing education never stopping.
Automation to a degree can happen with this real estate post being pinged to other sites to intensity the reach, frequency, punch of the marketing message. But not all the platforms are pass the baton easy. Not run inter laced. Have to get the site's front draw bridge to lower. Then curse or praise the site designer for the time, effort, ease or difficulty that it takes to "stock the marketing shelves". And like the early morning bread or milk route vendor salesman, high tail it to the next stop of many ahead of you every day.
"Quick like a bunny" the prodding you remind the kids as it got close to bed time, brushed teeth, stories, prayers before the Sand Man did his nightly dog and pony.
So every new real estate or social media platform that comes along is not going to make it in to your ball park playing field media integration.Time, expense and return of both always studied. With new systems coming on line daily to replace, enhance the ability for one person to reach hundreds, thousands, millions.
Not that long ago before the information explosion, it took many to reach many.
Not any more as an army of one wearing the REALTOR utility belt can be high effective penetrating, capturing a bigger share of the real estate market wherever they live thanks to the Internet.
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