Maine Real Estate For Sale !

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Real Estate Marketing, The Profit Is In The Expenses, Agents And Brokers Run An Information Dream Assembly Line.

The qualities of a real estate agent, broker for success in today's local market have changed.

And more and dream me farm view photomore, not everyone in this specialized world is cut out to wear the REALTOR "R" 

Maybe you shoot for volume of real estate listings, sales and are highly cost conscious on the return on investment of time and finances.

Or stay small and niche driven for a specialized field of real estate sales is the route you take.

The real estate brokerage agency you create, feed, monitor is in the "dream" business.

No matter the approach, efficiency is the perfume that needs to be sweet smelling obvious.

Surrounding, oiling the real estate and local area marketing operation. Real estate is a business. One that deals in dreams, media, information and guidance in the very emotional, most expensive investment folks ever make in their life time. 

Hand built cars were replaced by an assembly line, with production line streamline thinking. You did one job very well, with high skill. And someone else took care of this, this and this as the belt pulled the product, widget done the line. Ray Kroc when he opened his first 1955 McDonald's franchise was not cooking to order a few burgers at a time. The assembly line meant gotta have a system, an organized approach to NASCAR pit stop quick as Larry would say to "Git 'er DUUUNNNNNN".

andrew mooers first school daySo with real estate, more than one website, blog, video platform and social media outlet need attention. Integration in to the bigger picture marketing scheme for your local area and property listing information has to happen.

The media streams you create, the efficiency and flair that you push them on down the line are like several assembly lines. Today's real estate agent, broker, REALTOR is constantly crusing the facility. Eagle eye looking for and removing slack in the media streams.

Not wearing loud too small plaid sports jackets like Herb Tarlek, more with the hustle of a Little Red Hen.

On task, focused, producing what the real estate buyer is hungry, thirsty for and not wasting steps, time, money doing the job of promotion. And always here to learn like its your first day of school. Open for new ideas, real estate marketing education never stopping.

Automation to a degree can happen with this real estate post being pinged to other sites to intensity the reach, frequency, punch of the marketing message. But not all the platforms are pass the baton easy. Not run inter laced. Have to get the site's front draw bridge to lower. Then curse or praise the site designer for the time, effort, ease or difficulty that it takes to "stock the marketing shelves". And like the early morning bread or milk route vendor salesman, high tail it to the next stop of many ahead of you every day.

"Quick like a bunny" the prodding you remind the kids as it got close to bed time, brushed teeth, stories, prayers before the Sand Man did his nightly dog and pony.

So every new real estate or social media platform that comes along is not going to make it in to your ball park playing field media integration.

Time, expense and return of both always studied. With new systems coming on line daily to replace, enhance the ability for one person to reach hundreds, thousands, millions.

Not that long ago before the information explosion, it took many to reach many.

Not any more as an army of one wearing the REALTOR utility belt can be high effective penetrating, capturing a bigger share of the real estate market wherever they live thanks to the Internet.

Dream About Being In Maine Video

I'm Maine REALTOR Andrew Mooers, ME Broker

info@mooersrealty.com | 207.532.6573

Log on www.mooersrealty.com   www.ownmainerealestate.com

www.youtube.com/mooersrealty

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Comment balloon 28 commentsAndrew Mooers | 207.532.6573 • December 30 2011 05:47AM

Comments

Hi Andy, all the best to you in 2012...happy new year

Posted by Brin Realty Associates Team At Bean Group, Amherst NH homes and Southern NH real estate (Bean Group | Brin Realty Associates) over 8 years ago

Hi Andy,

Well writen, as always.  Those of us that are willing to put the love and energy into what we do, will do it well and reap the rewards.  Happy New Years.

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) over 8 years ago

Hey Andy.....choosing where you are visible and giving it all you got....Knowing your audience and having them know you...it's the "Maine" task of Main Maine Marketing....and by golly gee...You Have it !  All the best ! Hansons Both

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) over 8 years ago

Rene .... The calendar is running low on days now for 2011.  Happy New Year To You Too!

Cindy ... It's not like work if the passion is there, if you are not lazy and well suited for where you live, how your life is going, and if you were made to wear the blue and gold "R".

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

S and D ... Thanks for stopping in and hope, know you two will have a great Happy New Year's celebration, reflection. Reach, frequency with your message and having the buyer of real estate, seller of a property pick up the signal and relate to you. If you don't promote, it's like winking at a girl in the dark. Very poor results, zip for visual communication going on. Flirt, play footsies using the dreams we weave for our local area, surrounding our local listings. You, I are local man... beating the Chamber of Commerce marketing drum any time we can because we love where we live. Can't fake that.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

Good morning Andrew,

What a well written post! You do know your audience and how to "reel" them in! Great job and congratulations on the feature..well deserved!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) over 8 years ago

Dorie ... (in Elvis terrible impression voice) Thank you, thank you very much. We are in a business, we are marketers, we help with "dream management" and pedal harder than others in the herd to conquer Lance Armstrong tough any hill, twist or turn that comes up on the real estate daily conveyor belt. Right?  Crank up the RPM of the production chain and have fun hitting all the targets you clearly see all around you. Or become a dinosaur wearing a rusty, crusty blue and gold "R". Video is the most effective  by far show and tell tool we have in the box, hanging off our utility belt. Add it to your marketing if there is a big gaping hole caused because it is not up and running, purring and whirring. Happy New Year! Run a fresh, helpful 'dream portal" and make "home deliveries" on the buyer's time, not yours with drive through quick efficiency where the order is right. You did not forget to pack the extra small fry, second BBQ sauce.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

Andy, you are the carney barker of real estate (in a good way i might say!)..so true...many of my cohorts in the industry have filed bankruptcy i'm sad to say it is not just the clients.  Managing money is parmount in this business & using the tools that will make the difference to the Realtor is a must...great share!

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 8 years ago

Andy, my head started to spin and hurt as I thought about all the things  you offered above that I would need to do to qualify to wear that R. Heppy New Year to you.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) over 8 years ago

There are so many choices out there to take your business in the right direction. . choosing the right path makes you a good leader

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 8 years ago

Andrew, technology has come a long ways from when I started out in this business. The choices today are many, but we have to be selective in our choices where there is a good ROI. Good post!

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 8 years ago

On the right track and hits what is aimed at...good job

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 8 years ago

I was just thinking the other day how to become more efficient next year. Much success to you in 2012 !

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) over 8 years ago

Ginny ... Marking in the dark is not effective. Turn on the local community events, spotlight the local property listings with all the media streams working together to support, save the buyer time. To end up with that buyer relating to you, connecting with your work and causing engagement that they won't forget. Go above and beyond. This is a sport right?

Ed ... You made it through REALTOR boot camps with flying colors. Now if we just work on the fear of making real estate video, you are base commander material.

Fernando ... And all of the media better be hammered out, working in harmony and matching the mission to collectively like an orchestra on key, in tune made a deep lasting impression. To quickly down load the information to the buyer like a jet fueled in combat in the air completely. And have "home delivery", area relay from your portal done easy, fun, effectively.  Video pulls it all together and is the open house, area tour that allows buyers to see more properties, get inside and around them any time of day they are available. Our logs show late at night, 10 to 11 is a peak hour for tapping in to the open house when the husband and wife is available. And where their time zone is two and three hours or more behind us on the east coast.

Michael ... You are so right. Often someone using ping.fm and other ricochet applications helps like a real estate prism to ship the information. But steps to upload to another site when you are wrangling, wrestling with several has to have careful study, consideration. Time is just as valuable as GOLD, money spent. We sell lots of farm, waterfront land and just uploaded a listing to Lands of America site. Our home buyers or small business purchasers never go in to that theater. It's like a cruise ship, you have to have restaurants, night spots for everyone in the audience. All the groups, niche audiences.

Richie ... Moving targets. When the real estate buyer says "pull", you have an endless supply of media streams to send their way. Tracers, Google Analytics needed to know if you are hitting the targets and to see where they are more clearly. Don't just rely on your gut. Like you do when you are driving in a new area and refuse to stop at a gas station to make sure you are not five exits out of the way when the GPS  is all messed up. But you ignore it anyway. Bag that.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

Andrew

Outstanding post the real estate business in still a one on one business and success is created one happy customer at a time.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 8 years ago

Pam ... We can always learn. Any real estate professional can tell you where they stumble, are weak. Like any athelete that seems over all stellar. It was practice, hopefully not steroids that help make the leap to world class. But an Achille's heel, all have them. Have one site on the hoist now and instead of Scare Crow stuff back in the straw, it's operation monitors monitoring the progress for the next few days. If you don't find html, SEO, blogging, video, marketing fascinating, you better learn how to pump yourself up!

Lou ... Positive attitude in a 55 gallon drum on an IV pole is what your visits around the blogging rodeo cause. You are the AR Johnny Appleseed for postive thinking, motivation and you can do it spirit. We handle lots of customers to make multiple trips to real estate closings. But each buyer, seller needs to know you are treating them A to Z like they are the only one in the aphabitized file cabinet closing transaction folder section.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

Thanks Andy.  Adapting to the changing environment and making it work should always be the goal of any business.  Have a great New Year.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) over 8 years ago

It probably was simpler when we only had a few choices, but then again we could not reach the entire world.

Posted by Jerry Morse, BBA,GRI (The Morse Company) over 8 years ago

There are so many sites, tools and gadgets out there that we have learned (and continue to) to find the ones that are working and not sucking up time and money. Definitely video is one that this year is top on our tool belt list. Great post Andrew!

Posted by Lee & Carol Barbour, REALTORS, Mountain Living Team in Murphy NC and North GA (Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA) over 8 years ago

Gabe ... Moving targets... you are ..hey (slap) snap out of it. Don't get sleepy. Better pay attention. You know, do in your Stuart Florida real estate market arena.

Jerry ... Our buyers were pretty much local. Plant a sign, throw together a black and white Polaroid for the local gazette and say your prayers. Small pool of real estate buyers. Maybe you threw a newspaper ad in the Hartford Courant, Boston Globe, New York Times or Wall Street Journal. (Actually we had great results with the Mother Earth News with the rural farm properties)

They say fifty percent of the US never moves further than 50 miles from home. But the other 50 percent that are gypsies who left, or just never have been here before. And live in high priced areas used to more zeroes in the property listing prices. I want to talk to that segment of the pie too. Your social media, video, blog, website marketing machine has tone. Them painted in glow in the dark green. Locked locked on radar, sonar for a little shock and awe on line real estate experience.

Lee & Carol ... You are right about which color on the real estate twister you hope the spinner lands on. You'll eventually know when who ever did the software for the platform must have had a sick, twisted sense of humor. Or the experience is like a blood sample and hey, did not feel a thing. The sad part is the platform can be WD 40 greased and slick, fast, professional. But the other elements, membership, day to day experience can be like trick or treat pop corn balls from six, seven years ago. You try the ones that have promise but learn to step away.

Active Rain is not the same group, exact same approach or experience and adaptation is key. To economic and technical forces, upper level decision making and the whim of the user, surfer. Realtor.com is being chased hard by Zillow and Trulia and we will see if the Big Blue R has been working out at the marketing gym to learn new ways to bench press. Do the heavy lifting for the pallet of cinder block fee they charge to "own" that zip code and enhanced, pimp that platform we all ask ourselves at renewal, is it worth it? Is this the last year to shell out that many clams, books of green stamps? Or is that money spread out over this, this and this marketing option going to save time, gain more impressions and be more user friendly to the real estate buyer / seller we answer to. As for video, go to local events, and as Jim Morrison croons "Roll Baby Roll" . Take the safety off, get that blinking red light and the lens that never sleeps to capture the local recreational event video.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

I get so many calls from people wanting me to pay them for everything from yellow page ads to pencils.  It is prudent to use what is cost effective.  Nice posting.

Posted by Roger Newton (Roger Newton Real Estate) over 8 years ago

Regardless how many consumers you attract, they still must be converted to sales and that still requires personal skills, doesn't it? RE sales are made by people not robots, technology or machines, so selecting the marketing plan with the biggest value is key, isn't it?

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) over 8 years ago

The one thing I would like to hear or know is the top 5 things to put in place and then build from there. 

Posted by Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA (Winston Realty, Inc.) over 8 years ago

Hi Andrew, excellent and timely post on today's market!

Have a Happy and Proesperous New Year!

Posted by Bob Miller, The Ocala Dream Team (Keller Williams Cornerstone Realty) over 8 years ago

Roger ... You are right. Often you see a promotion that says "get 40 more views" a month for only $29.99 and got to think that is not worth the expenditure. What else I would use the resource for that rings the marketing bell louder. 

Kimo ... Real estate is local. And you are the home town favorite to answer the FAQ, then move on to the properties, listings that match the needs and the wallet size for the real estate buyer. You need fresh content that saves time, money, helps the last minute real estate buyer with sensitivity because we are human, real, hard working little red hen service providers.

Winston ... Look first at where you spend time, money and how is it working for you? Adjust and add new ways to market that generate the impressions, views, make the connection. The way your real estate buyer wants the "home deliveries" is key. Not want is easy for you and me but what connects, engages and is something they can use, relate to. Be the service with a smile, on the spot REALTOR. The big question is "how many social media platforms do you weed and feed" for starters.

Bob ... You have a happy new year too!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

There are so many resources and directions to to to market in this business. You could spend way more than you make on all sorts of products, knowing what works for you and what doesn't and keeping vigilant on that, will keep you profitable. ActiveRain always gives us great choices and information, thanks for this great info!

Posted by Sylvie Stuart, Home Buying, Home Selling and Investment - Flagsta (Realty One Group Mountain Desert 928-600-2765) over 8 years ago

Sylvie ... Like a patient with seven doctors and sometimes the RX causing other problems, the meds being out of balance, not working in the same common good for quality of life. The New Year is a good time to strip away the layers, to flip over a blank big white marketing sheet on the easel and study the purpose of your marketing plan. And to like decorating a Christmas tree, layer it carefully with the right "ornaments' and a balance of spending, return to have money left over from your real estate closing commission checks. To not buy in to everything that comes along and do you need it, does it do a better job and can replace something else in the mix? Being able to say no thanks because you can afford it, but it adds little, nothing to what you are already doing. Be more efficient in marketing, spending. Tour your facility looking for slack and remove the wrinkles, waste.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 8 years ago

Dear Andrew,

You seem to have more energy than most of us. Keep leading the way ...

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) over 8 years ago

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