With 2011 molting, shedding its real estate marketing skin, new exciting ways to adopt and adapt await.How we do our real estate job. New more effective methods, approaches are ready, waiting to be brought on line in the coming 2012 "Happy New Year".
Up for the challenge?
I think the largest downfall to real estate today is resistance.
Or sheer blindness to change by the real estate agent, broker, REALTOR.
Getting too comfortable.
Living on an island, becoming more and more isolated or out of touch with the real estate customer.
The shift in how he gets what he wants and knowing he is not just local any more.
Meeting his desires, wants quicker, faster, more completely.
You may have a false sense of fat and happy. But need instead to get to the real estate marketing gym stat.
Air raid sirens should be sounding.Sensing a life and death urgency to get lean, mean and more efficient results. Why the delay? Because of just being way way too busy? Looking down instead of around us, or up from the day to day circles we race around? Performing real estate tasks in the same old fashion. The way you always have.
Taking more and more steps to accomplish ways it used to work.But now having less and less direct hits on the more than one bull's eye marketing audience targets. The ones you may be aiming for with greater haste, maybe waste. And fooling yourself that you are just as good as you ever were. Is misuse of time holding us, you, me back? Or did the shift of "this is how you throw your whole self in" get missed? Maybe the new marketing way to real estate hokey poky memo did not land on your desk yet? Or got covered up, hidden. Maybe ignored.
Or could it be its just not any more the Talking Heads reminder of "same as it ever was". The real estate agent, broker, REALTOR thinking the viewer, listener, reader is still there, always will be in groves. For whatever you throw up, hoping it sticks. Falling off sales are not all economy caused.
Those target bull's eye centers may just not be hit with Gatling gun efficiency like they used to.Because they've changed, moved.
Many real estate agents, brokers, REALTORS are missing the changing dynamic of how it now works. You better think buyer, study the marketing plan again. Instead of wandering in to the real estate office 9-5 to thumb through a book of limited information that takes beau coup time and scheduling, on line is the new drive through. Above and beyond, make "home deliveries" by harnessing all the new, but time consuming learning curve media streams to master the connection. The buyer wants, needs, will get delivery on his terms, needs from you.
Or someone else that understands him, can relate, engage and make a connection. Having fun all the way like this little piggy squealing "wee wee wee" on the way to multiple real estate closings. The practice of picking a dog and pony method of listing, marketing real estate and sticking to it to the death is going to make that blue and gold "R" you wear rusty, crusty. That’s not the way the real world works.
And like Santa, after a hard night of flying and chimney up and down over and over blur, don't be confortational when others in the real estate industry suggest stepping it up.