Maine Real Estate For Sale !

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Making Real Estate Videos That Someone Needs, Wants To Watch.

Last year Santa brought you boxes and bags full of real estate video production hardware, software.

But this santa winter skiingyear you barely dipped your toe in to the real estate video show and tell marketing waters. Why?

What were the set backs or road blocks when you know in our television, visual society your local community, the individual real estate listings in it need video to connect, engage, deliver so well?

Maybe you are worried your videos for real estate, the local area community splashes will not look polished, professional.

Perhaps a few sharp criticisms from other professionals not using videos themselves made you go sit in the corner, to put on the pointed hat.

But keep at it because real estate videos are the "home deliveries" of local information, property listings.

The best way to reach your buyers with frequency using their eyes and ears, two major senses is real estate video.

Because they don't come in to your real estate office only any more. Were not around, tied up and did not make your open house with the donuts and coffee three Sunday's ago.

The real estate buyers don't always call in for the details when a new property listing comes on line. Are in the dark about it. Send them a real estate video link so they get out of the shadows.

Usually just lack of time invested in the process is what causes the embarrassment. Fact - All initial videos are Dick and Jane, painfully lacking in technique, content, balance. But the more you shoot, edit, render, get in to the can and uploaded the better, easy to swallow and more effective the final production.

Or could it be you are trying to come out cute, funny, sharp and witty when all the outside real estate buyer wants is just show me the area local events.

Give me an a simple informational tour of lots of property listings. Not just your two most expensive ones. But your bread and butter, meat and potato best sellers that more folks want, can afford. So I can save time, gas as a real estate buyer. To know more about what's out there for sale right now. With more than a handful of images, and skimpy copy that sounds pretty similiar to the last ten listings he or she scrolls down the screen to learn about.

So your approach to real estate video marketing should be not about you, your brand and self promotion only.

If that is all you stock the video platform shelves with, your real estate buyer will keep buzzing. Like a busy bee looking for the honey, the sweet stuff he can use, needs to keep the queen happy back at his hive. There is a penalty involved if he does not get what she the queen is after. Area information, property listing details.youtube logo

If you worry you won't be remembered if you don't sell yourself, your helpful work on local events and property listing videos will make that strong connection. The real estate buyer can relate to you because you provide them service. Information, details that others in the real estate market do not now if less than 5% of professionals are utilizing video productions. That will make you stand out in a good way as the Little Red Hen, the worker bee that gets the job done. Spotlights you as the one wearing the blue and gold "R" that takes it very seriously.  

Maine, better learn how to wave if you come to Vacationland. If you plan to relocate, retire, invest in Maine property, because the people are some kind of friendly.

Watch, Listen To Maine Real Estate Videos

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Comment balloon 32 commentsAndrew Mooers | 207.532.6573 • December 03 2011 07:22AM

Comments

Santa didn't bring me anything last year. Good luck and happy holidays to you

Posted by JOSH EVANS *JoshEvansHomes 516-655-5000 (Village Properties of Mineola, LLC) about 9 years ago

  We just had one done yesterday....you are the inspiration for literally "getting us mooooving" !

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) about 9 years ago

Andrew,

A great post to remind us all that video is where you really do show off the property and your marketing skills at the same time.  Suggested.

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) about 9 years ago

Josh ... You've been moderately good this year according to Internet sources and get ready for some new video equipment to charge up, turn on and start collecting. The camera eye never blinks.

S and D ... Super. The videos are the heavy duty marketing tool hanging from your utility belt with the "R" on it. Painfully missing if you don't use them because they use two senses to so easily deliver. It's what the buyer of real estate wants, what you and I need to give them. Over and over!

Judi ... Thank you for pushing the button. The videos get better, but not if you don't weave some time in to your marketing day to produce them. We'll help each other hone our skills. They are key to survival is buyers want them. Will get them. Be the agent, broker in your market that steps up to the plate and takes the charge. They increase your chances of SEO appearance on a front page index by 50 times. That is one big shot in the arm, kick in the keester to get going!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andy, haven't done any in a month I've been so busy but need to get back out there you on one to do with a foreclosure that has been a bear...a learning video.

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 9 years ago

Good morning Andy,

I love videos and yours are up at the top of my list.  I am heading out today to take some home videos and Christmas videos.  Hope to post later.

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) about 9 years ago

I finally got started doing them. Mine are not very professional, but I keep learning with each one. You have definitely been an inspiration. Thanks for your good stuff and have a great weekend and holiday season.

Cal

Posted by Cal Yoder, Homes For Sale in Lancaster PA - 717.413.0744 (Keller Williams Elite) about 9 years ago

Ginny ... A habit like a blog post. Easiest videos are not agent, broker giving advice.... they are camera blinking red light collecting the Santa comes to town parade. Best highlight or all of it if short enough. Intro, outro and upload done. The properties with edits, set up shots, thought on how to make it flow, pulling the real estate buyer through the home is the trickier part. But it too gets easier as you develop a rhythm, pattern, "template" so your buyer knows what to expect. Predictability is easier to swallow too.

Cindy.... The from our house to your house office ones are neat, short and sweet like a video Christmas card. No singing please. I watched one last night and other than so loud, distorted on the audio that it hurt the ears, the concept, 22 secs was good. It could be embedded in your blog post, website as a friendly gesture to add a human element to your work. And you don't get the gummy taste of stamps in your mouth either.

Cal ... They get better. All of our earlier real estate videos make us blush, cringe. But they don't stay that way and technology helps too as gains made to streamline the process. It's not the equipment, it is the time comittment and if you like doing them it will show, they will be better. If you fight the process, don't put time in to it or see them as needed, they will stay elementary or uncomfortable to watch. Once you have them working, you will wonder why did I wait so long.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

I have started doing some that area very basic...but I am looking to improve on the quality and content through this next year. I think the important thing is, as you suggested, to be doing them.

Posted by Ken Brandon, Camp Lejeune, Jacksonville, NC (Coldwell Banker Sea Coast Advantage (Jacksonville, NC)) about 9 years ago

Andrew, I asked Santa for a new device for Christmas this year.

Hopefully it will be under the tree so I can bring the rest of the world into color. lol

Enoy the day

Posted by Don MacLean, Realtor-Homes for Sale- Easton, Mass 02356 (New England Real Estate Center Inc.) about 9 years ago

Ken .. Basic is good. Better to get a six on a simple video dive than try for the 10 on too difficult a production and only get a 2. Your real estate buyer won't come back if you don't keep it simple, predicatable, helpful and easy to swallow, figure out.

Don ... Get a real camera for video not using a still. The real deal have levelers, sensors that don't get very bright, then shut down and very dark when you pan by a window. Not noisy either. Stills you can often hear the hard drive "purr". Because it was designed for stills with a video after thought add on.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

You just hit on our top goal for improving what our Team needs to work on together!  Thanks for sharing and Merry Christmas. 

Posted by Team Randy & Jenny Thomas (Team Thomas Realtors) about 9 years ago

Congrats on the feature. Great points and tips. I am looking into video marketing myself. Thanks for sharing.

Posted by Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572, Angel Realty, LLC (CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents) about 9 years ago

Good point, Andrew - folks generally don't care about cuteness - they just want to know what's going on!

Posted by Brian Schulman, Lancaster County PA RealEstate Expert 717-951-5552 (Coldwell Banker Residential Brokerage, Lancaster PA) about 9 years ago

Great post

Posted by Mark Menzella, We build websites for REALTORS® (RE/Advantage) about 9 years ago

Randy and Jenny ... The real estate videos delivery is so easy for the buyer because everything is right there. Like a plate served, all ready to sit down and dine on the peeled, buttered, seasoned bake potato. Meat cooked just the way they like it and all sliced up, ice cold beverage ready to go. Just toggle the video. 50 times increase in your marketing showing up on search engine radar is one big incentive. A kick in the keester to get started, keep going.

Angel ... We all help each other out around the Active Rain campus. I have learned a lot, have much more in many areas to tackle and will calling on you too.

Brian .... You are so right. It wastes time, makes them think come off it, who does this guy or gal think they are. Self gratifying videos are the mirror mirror on the wall type that can be amusing but also make the view reach for an air sickness bag while muttering "come off it, get off yourself". Some people act very strangely when you put a mic in their direction, fire up a video camera to start the capture... like politicians looking for a catchy sound bite.

Mark ... Happy Holidays. Thanks for tooling in. Spread the word I would like an X-8 from my secret Santa at Active Rain this year would you? And get a camera for real estate video that does not purr and whirr.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

All very true - I have begun in the past year and plan to do MORE changing from once a week to several times... I have been concentrating on local items, tours of towns, subdivisions, etc.

Posted by Erika Madsen, Fathom Realty - Southeast Valley District Director (Fathom Realty) about 9 years ago

Erika ... Real estate video 101 where you don't have to worry about snarky comments from someone not using video to rain on your parade. That is what Active Rain is all about... training, helping, sharing. You are on the right track and raise your hand for the group to respond to on problem areas... there are no dumb questions and everyone in the blog post room, within the four walls is thinking the same thing. No need to struggle alone. Active Rain member Debbie Holmes posted her very first video on AR yesterday with her embed from her you tube video channel. She is taking the plunge, knows they will get better but not until she gets a few more under her video belt. So she is weaving them in to the marketing. Asking, willing and wanting constructive advice. Good for her.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andy...

You are the master of video, and your advice should be heeded by those that are serious about marketing with the medium!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) about 9 years ago

Richard ... Thank you for the kind words. The only only item you need to make better real estate videos is to practice with lots of them. Each one gets better. It's not about entertainment like a Hollywood forty million dollar average cost per movie approach. It's simple show the local area flavor event videos from an easy to swallow for the buyer "one on one talk to a member of the home town" approach. And not hard to follow, predictable property listing presentation that gets the buyer inside, outside, all around the real estate listing. To help save time, gas and provide information... that's all you need. It's how you present the helpful information that the audience can relate to, connect with. Hard work put in to the delivery preparation, not the Herb Tarlek ego of who you are that the real estate buyer wants, needs. If you love where you live, are involved in the community don't keep it a secret. We are heading in the direction that interactive video for real estate will be all you need, use. Intergrated maps, quick scan list of features in to your real full motion video with natural sound adding more detail and you have one powerful marketing tool that uses the eyeballs, eardrums. Way way more memorable to the buyer.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andrew, you are right. Videos have a way of being retained in a persons memory. I need to get started in this area of marketing. Thanks for the reminder.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA about 9 years ago

Michael ... Two senses are better than one and tag team to make the home delivery no matter where the real estate buyer is parked on the planet. And if you are creative, you can describe the smooth, cool granite Darth Vadar black counter top in the kitchen or talk about warming your hands in front of the living room fireplace that they hear crackling, see dancing flames radiating positive ions to their lap top, Droid desk top computer. Suddenly sense of touch, feel has been brought in to the sight, sound for a third sense.

Three powerful senses showing up in the marketing orchestra experience. Wow, meow, yikes and whoa. The real estate buyer is in that home you just listed right now, can leave their shoes on and take multiple tours, send the link to the parents who are fronting the down payment until his/her other home sells. Show mom and dad what you want to buy, need help buying and there's your down payment mailed, wired to the real estate broker, you. me. Because they saw it, experienced it too with the link to the real full motion with sound video instantly. They feel comfortable about investing the cash to make it happen for junior from the other side of the country.

And you have a You Tube real estate video channel but no subscriber audience, no views, what's up with that?

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andrew - after reading this I am going to check out how you have your YouTube Channel set up and also get my webguy hubby to check it out

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) about 9 years ago

Kathy ... Please do and subscribe, comment, thumbs up a few real estate videos. The channel set up is important but don't forget your SEO AR training, to categorize to make the real estate buyer not have to wade up to their neck through everything you post. Make it easy, set up departments and save him time, help him get to what he wants. If he wants Maine waterfront, I don't make him sit through endless videos on Maine farms, land, homes, business etc. If he only wants Maine local community videos to make his decision where to invest, settle down for retirement, relocation, investment, then have a channel within a channel for that need, hunger, thirst.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andrew - thanks ..... Barrie my web guy hubby had started doing that for me even with just the few I have up so far he checked out your channel and today we will be doing some more checking on a few others.

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) about 9 years ago

Kathy .... Good for you. Get those videos cranking, working, broadcasting.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andrew - Guilty as charged.  Lots of equipment that I haven't used nearly as much as planned.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 9 years ago

Andrew you have always done a great job with your video.  I am sure you are well known for Maine Real Estate via videos,

Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) about 9 years ago

Andy, video does have a strong place in the marketing we do, it's just a matter of practice and confidence. I'm getting around to it slowly.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (Mapleridge Realty, CT 203-206-0754 ) about 9 years ago

Christine ... The expense of the equipment is not as important as the time dedicated to the honing your skills, applying your own spin on how to make it work in your market. Everyone uses video a little big different depending on their zip code, what they list, peddle.

Jennifer ... Folks get so they want them on all the listings, all the local events so you provide them. Over 500 so far.

Ed ... Good for you. Better than not doing it.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Andy, congrats on this one too - and the star. I'm so glad you're taking a "kinder gentler" approach with beginning videographers and the tendency for all of us to begin with slide shows. Beating folks up is not only bad karma, but discouraging fo them. That's certainly not helpful.

I'd love to see 300 comments on this one for you. Sad how many folks still don't care about video. Later. D

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) about 9 years ago

Debb ... Instead of recycling the same photos the busy buyer has already seen and thinks he is getting a video but does not, video the local events in the community first. To become proficient at real video is a good idea starting with local event captures. The buyer dictates what we do to make the connection, so you and I relate to what he needs. The outside buyers needs to know about the area first. Thanks for popping in.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

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