The You Tube real estate channel you set up to peddle property listings just sits there.With the Three Dog Night "One" mournful song looped in the back ground. The number of views, subscriptions on your real estate video channel is painfully low. You pimped up the channel look to make it pretty, eye pleasing.
But what you fill it with one by one for videos is where both your feet can get a bullet each.
Lots of friends on the You Tube channel but they are all real estate cronies. Tit for tat as the herd desperately trys to give the video platform traction, to get it moving. To rack up some numbers to get the You Tube real estate channel out of the basement. The exciting platform that can engage, connect if wired right, prepped, groomed for full blown marketing exposure.
Real estate buyers linking up, locking on to your video signal on the hailing frequency, and commenting is not happening for a reason.SEO treatment lacking is part of it. But more importantly they are not riding side saddle with you to work together for two other big purposes. First you are not providing, stocking the video channel shelves with lots of local community area video information.
You need plenty of videos so the real estate buyer can see why they would want to live where you do full time. Or to buy a second home to vacation in your zip code part time until they retire. To make the move for good. Like a simple Texas two step. Start with collecting lots of local event community videos. Unless you only want a limited market, only local real estate buyers to work with, who don't need the local information.
Videos with no ghoulish smiling real estate agent, broker going on endlessly about not much beyond just how great they are. Videos where no narration or camera agent, broker appearances happen at all are easy. Just collecting, rebroadcasting a local event. Those are very helpful to paint a picture of what your area community flavor is, what sets your part of the country apart from others under consideration.
Videos For Local Real Estate Market Community Events Need To Be Shot, Uploaded.
Learning more about the area you serve. That's all the out of state, far from your zip code real estate buyers want, need and will get from you. Or a slew of other choices as more and more real estate professional fire up the blinking red light video camera.
Remove your blue and gold REALTOR "R" lapel pin for a moment.Think you are the different time zone real estate buyer who is on a fact finding mission with limited time. Needing to find out about why your area would be a good place to invest in for a retirement, relocation move. With limited time, a clock ticking. But enjoying the ease of the show and tell, tag team of sight and sound that memorable video does so quickly, so well.
The other purpose of your video channel is property listing information. Videos produced with aerial maps, survey plats, quick fact run down stills weaved in to the real full motion video that shows the back yard, the crackling fireplace in the edited loops. Videos are not just for inside the sticks and bricks and the approach, the surroundings of your community should transport your real estate buyer to where you live for a few minutes. Waterfront videos have a distinct advantage to a condo jammed in shoulder to shoulder.
When you are Bubbles in Trailer Park Boys, on camera appearances are funny, entertaining. But personal branding videos for real estate agents, brokers, REALTORS are not suppose to be humorous. Rather helpful, service information providers. The self branding, marketing should come up a distant third to the local community, the individual property listing videos you create.
And all videos should be thought out with a story board. Not showing an agent who hits the record button and nearly trips over a mic cord, wobbles, grazes a light box as he or she race in to the video frame out of breath. Not just saying whatever comes to mind in an unedited video full of stumbles, rambling and calling it good.
Those videos thrown together for self promotion that back fire making you look bad mean no others in your collection get toggled.Nothing the real estate buyer can use is provided if all you upload are "me me me" self mirror mirror on the wall videos.
Still on the sidelines and not using video in your real estate marketing? Take a deep breath, shake the real estate video fears.