But when it comes to real estate marketing, leaving out the vital information is just not the same as letting the cat out of the bag, spilling juicy gossip.Your real estate buyer wants, needs, will get details, from A to Z. From you or someone else in your real estate market.
I had a real estate seller tell me his former agent said purposely very little is put on line so the buyer for property is kept on the edge of his seat, in anticipation.
To make the real estate buyer wonder.
Kept in the dark.
Sitting online in suspense.
Hungry, thirsty for more.
To stay tuned.
So he will actually eventually view the property to get what he needs.I strongly disagree and subscribe to the real estate school of thought to one by one to vigorously create a virtual buffet of property listing information, local community flavor marketing pieces.
Today the real estate buyer is not going to accept hand to mouth, a crumb at a time in your release of property listing information.It's all about forming a complete picture of your property listing in the real estate buyer's head. Not building suspense, tension in the emotional, largest purchase or sale a person has in their life time.
If you are not putting the imagery, video, aerial maps, property details and helpful links on line for the real estate buyer on your area and listings, do you call that effective marketing?
Real estate agents, brokers, REALTORS are service providers. Match makers.Cutting through red tape to get the purchaser and property owner to the long conference room real estate closing table.
Your real estate buyer is busy, ready to roll. But you doling out bread crumbs for marketing. Wasting precious time. Frustration will set in from lack of details on your local community available to the new to the area buyer. And the same anxiety heightens when wondering about the unknowns of a property listing causes him to move on to other properties on line with more details. Property listings listed with another real estate agent, broker, REALTOR.