The days of one gun, tool in your real estate marketing arsenal to reach one big audience are over.
One size fits all advertising, promotion to gain the interest, spark the desire and get your real estate buyer in to action are long gone.
Trade in your one blog, one website, one social media site approach to real estate marketing.
There was a time of B 52 carpet bombing media domination with one plane, in one venue, with a everything bet on a single ad approach and it worked.
Before the audience started to segment, become specialized, varied, yes even fickle.
Don't think so?
Tool through the drive by windows at a fast food eatery nearest you? Do you have lots of choices in your selection and are they all suppose to be delivered hot, instantly to get you back on the road? Real estate "food for thought", property listings and area information for consideration operates the same way.
Today giving your real estate audience way way more information on each and every property listing "meal", fuel up is necessary.
And if you don't Joe and Jane Surfer will flit.
Takes about six seconds the real estate statistics show.To find someone who does satisfy the hunger, thirst. And everything you present on line needs to have a slightly different approach for each property listing.
One blog post with images, helpful links, embedded real estate video on 123 Morning Glory Circle is written, presented, photos taken and video shot for the retired property listing buyer in mind.
Mentioning the first floor bedroom, beautiful flower gardens and proximity to the golf course.
Thinking of what would someone retired, not doing the daily work grind think was fun.
Who is no longer on the "8:15 in to the city to get to work by 9, where the girls are trying to look pretty". Who does not hurriedly get up, shave, shower, pull a comb through the hair and who no longer has to be "taking care of business". Has his social calendar wide open for consideration of "other" recreation you just happen to suggest that comes with this new real estate property listing.
Like how about a leisurely breakfast, more of a brunch on the open terrace patio with the birds singing, in the morning sunshine for a new habit, routine Mr and Mrs Home Buyer?
You create a new itch and just happen to have the real estate lotion to help it, cure it.
The next property listing promotion you do for the same home is written for an entirely different segment of the real estate audience. The corner lot, closeness to the down town make this house a candidate for a home business combination. The hair dresser, therapist, music teacher, real estate broker, doctor could set up shop in this spot. Lots of parking, easy in and out with the two street frontages and relaxed zoning you recogonized at the listing taking at the kitchen table in this property comes to mind.
Getting added to the new elevation, windage coordinates of the real estate marketing message.
But to just blog about it on Active Rain.
Maybe add a link to your realtor.com or local real estate website.
Tack it on Twitter or Facebook and call it good enough is not.
You don't get goals, win games that way.
Not enough effort. You are holding back. Hurting the property listing promotion with what you think is "ah good enough." Today's real estate professional can not be average, typical or a herd of "R"'s will stampede over him or her. You don't want hoove prints on your back right? You are the fastest runner in the race and are allowed to win over and over right?
Shake it up, add new marketing tools that can deliver the message so easy, quickly and help you not just survive, but prosper in the real estate profession.