Maine Real Estate For Sale !


Don't Ask Don't Tell Real Estate Marketing Not A Good Approach.

The new real estate listing just got signed on the owner's kitchen table and everyone should be pretty darned excited.

window dream farm photo The marketing of that property is a serious matter. Don't keep anything a secret, left in the background.

Nothing held back in the details, imagery, video and wild blue yonder coast to coast marketing right?

Well if you want to make a splash in the very large, rather deep Internet marketing pool where 85% of real estate buyers hang out, it means work.

Lots of time put in to each and every real estate listing.

How many images do you take, use for starters on your real estate property listing?

The early days of a home saying "cheese" and getting two or three exterior black and white Poloroid mug shots and the image peeled off the negative for the local paper are over.

Today the real estate buyer many states and time zones away wants to get inside the property, around the community right now. They want to know what am I looking at from all outside angles of this place any way before wasting time actually hoofing thru it. That is where real video helps fill in the fuzziness nestled between the images, the copy you produce for each and ever place you list. It is not a "don't ask the property owner" much about the property listing day and age anymore. And in turn not be able to show and tell the real estate buyer much either or give them the  full run down of the place.

How you market needs to be full throttle. And telling a seller, don't worry, your property is on the Internet. That works for someone who does not spend any time there, does not have a computer or know what an email address is. But that small segment of the audience is on about 15% or less of the public.  You need to be everywhere on line with more images that are wider, more interesting and helpful. Have to have boatloads of copy information details beyond the yes, no and numbers in the multiple listing (mls) fields. The MLS is great for the standard 5 - 3 - 1 room shoe box ranch, or a simple house lot, land parcel with no improvements.

But so much is left out about the place, property listing when it has tons of features the quick down and dirty mls design shaves off, leaves out by nature, design.

The MLS remark line to give it all your got, hit the highlights of the property on the mls is like only have Twitter to tweet about the place. But no link to more possible. This is all she wrote. Or you get to write period.

Marketing real estateis like getting each and every listings, no matter what the price tag hanging off it has for number of zero places ready for the prom. Not just another dance but THE dance and show time for the property listing. And the local area song and dance juke box needs to be kept live, loaded, promoted too. The area flavor and spark of where the listings are is just as important as the property itself. Maine, boy, am I glad I live, work, get to play here.

I'm Maine REALTOR Andrew Mooers, ME Broker | 207.532.6573

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Comment balloon 7 commentsAndrew Mooers | 207.532.6573 • May 30 2011 07:29AM



This post is amazingly informative. Thanks for taking the time to write it and thanks for your generosity in sharing it. I'm "Suggesting" it!

Posted by . 4Terra Land Brokers .. 828-776-0779 Asheville NC, What's Most Important to YOU? Call(828)-776-0779 ( REAL ESTATE RESOURCES & NETWORK ) about 9 years ago

Thanks a bunch ANCRE! Marketing means more instruments playing and in more venues as we live in a land of choices, and wanting more information snap, at our finger tips. 25 images minimum start to do a place justice if they are taken right, added to the marketing mix. But all the elements work in harmony to add to the music that is sweet, or missing. Like the lead guitar did not show up, neither did the lead singer but the show goes on missing elements. You don't get a new listing on line and are all done in 20 minutes anymore. Lots of sites, blog posts, and the actually listing details themselves before you  roll in the marketing machinery. The listing details, images, videos are the ammunition. The other hardware not much good if you run out of ammo or only have 22 caliber shells to fire with, hit moving real estate buyer targets.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

Great post and comments even more helpful. I agree, the marketing is getting even more time consuming, but is critical and what we owe our sellers.

Posted by Anne M. Costello (Weidel Realtors) about 9 years ago

So true, the more you give the more you get back.

Not to mention weeding out those who will find their own personal faults with a property.

Enjoy the day

Posted by Don MacLean, Realtor-Homes for Sale- Easton Mass (New England Real Estate Center Inc.) about 9 years ago

Anne ... Our real estate buyers are varied, select, special and want custom made presentations. Engagement happens when you harness the many media approaches in one sweet symphony.

Don .... You start with a drum beat, base line of the property and then like a Christmas tree add carefully spread out, stylish and attractive information presented in a gotta have it way, approach. The real estate buyer is emotional, in the selection of a property and without the imagery, detailed copy, helpful links and video to round it all out, and maps, blog post lifestyle approach, they are not sure this is the one. Lack of information is an awful reason for a property to not be eyeballed, walked around and to have the listing tires kicked, considered, tried on for size.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

It is so true Andrew.  My buyers want to see as much as they can before heading out to see a property.  And so do I before I suggest one to them! 

Hope you had a beautiful weekend up in Maine!  It was beautiful down here in Mass!

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - about 9 years ago

Christine ... Weather pretty special up here too. Thanks for popping in.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 9 years ago

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