Showcasing properties, real estate listings these days means using REALTOR.COM enhanced sites, blogging, shooting / uploading videos, managing more than one website, social media outlet.Broadcasting to all the groups in the real estate market. Custom made, like your dinner plate of food all fixed just so. Baked potato peeled, buttered, seasoned just the way you like it. Meat cooked to perfection and sliced to make the digestion, grazing process easy as pie. Real estate buyers are in a hurry. Want, need current up to date images, property information, imagery in big supply, real full motion video of the listing and the community area events.
So all this takes time to stock the cyber shelves.
To make updates with season changes, as improvements to the real estate property listing are made.And when a big platform that causes a large marketing shadow like REALTOR.COM has a change to save agents, real estate brokers, REALTORS time, you would think they would be chomping at the bit. To be responsive, looking for day to day time suckers to get us out there listing, selling, attending more real estate closings. Not wasting time with second time around console updates.
One way REALTOR.COM could save the agents, brokers out in the real estate market trenches concerns listings that go under contract. Become sale pending status. REALTOR.COM pulls the listing when the state MLS makes the situation known as you change the status on the local feed, pull from your local or state board.
I know it is hard to believe but sometimes that real estate listing under contract falls about because of job loss, buyer or seller divorce or low appraisal figure. Or just too much time goes by with bank delays and emotions start running high, etc. Better place comes along for less money.
And when those situations when the buyer or seller is walking causes a sale derailment, we want to know about any problems early on. To get the property back on the market when all else fails to save the sale. After all out efforts with rolled up sleeves, jumper cables and oxygen tanks fail to revive the deal.
When that REALTOR.COM enhanced listing with all the bells and whistles they charge you for comes back on line after a short couple week absense, with no new id number, wouldn't it be nice if the original work you did to showcase the listing went live again? Nope, if your sale under contract can fail in 24 hours it will. But other than 24 hours window to get back to a current listing status, you have to do all that listing prep primp work again. Upload the new but same old 25 images you had filled the photo sockets with two weeks earlier. Re-upload the video. Add the revolving head lines, extra information copy, special messages. Doctor it all over again.
I asked Alisha at REALTOR.COM if she could suggest that as an area that could help hundreds of thousands of agents, brokers when the sale pending suddenly is not any more. I can see if the listing ran out a year ago, and a new number is issued etc that this turn the lights back on without all the rigmarole would not be feasible, practical. But in many cases, we only parked the listing a short time ago. Everything else is the same. Alisha said "oh" (rather haughtily) "we could not make a change just for one agent, broker." I said maybe there are lots of us that sit down to the console to re input or have hired hands doing it which is a waste of resources. Time and money.