There is nothing that makes you restless and debate mouse toggling out of a real estate video than the agent, broker as a talking head that goes on and on.All alone, nothing around him or her to look at or add to the video experience. No matter how interesting their subject or dynamic the personality. Giving a viewer something else to look at with green screen slides or the right video footage is one way. Or PIP (picture in a picture) screenshot can help it be not just your mug on the screen. With a property, the place should be hogging the lens and not Joe or Jane Agent. The real estate buyer came hungry, looking for property information, not to just listen to you shoot the breeze for ten minutes.
Your audio with property video and many spots where you are not talking are key.Those are times the viewer, listener watches the movie. Thinks about the supporting audio that is 40% of the experience. Making it worthwhile for the real estate buyer whether you the agent, broker are producing local community videos on say a canoe race. Or what to do this season in your home town. Both don't give you the agent, broker much of an on camera appearance. Kind of like an Alfred Hitchcock or Stephen King cameo appearance and that is it.
We're REALTORS, nice guys and gals but not Oprah or Letterman. You have to learn how to edit the loops and yes it takes time. Less and less as you get proficient. Like kissing or bike riding once the training wheels are off and Dad lets you go to the store the first time for candy.
The hit record, off the cuff, no lighting, no edit shot on the freeway dashboard camera makes the viewer nervous.Think "am I about to see a ten car pile up from those wizzing cars blurring by the driver" who should be 10 and 2 and focused on the road. They don't want to be responsible for, a witness to that accident requiring several jaws of life weilding emergency medicine and fire people.
The same is true of the Bewitched snap you fingers, twitch your nose and ta da, you start a ten minute monologue on something the viewer is not going to sit, then sleep through. Let alone remember at what point they grabbed their coat and popcorn and hit the exit. Stumbling in the dark to race out of the theatre with your brand on the marquis overhead. No intro, extro that is consistent, no sound bed to add but not be too loud and over power. Or just not appropiately matched to the subject. Top 40 songs not to be used because the viewer thinks Elton John, Travis Tritt and sings along, ignoring you.
Another bad choice, John Philip Sousa march music distorting on a two bedroom ranch tour. With a sloooower than cold molasses agent, broker you can barely hear bits and pieces of only when the tuba and large smashing cymbals take a break.