Maine Real Estate For Sale !

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Getting Your Real Estate Listing Exposed, On Line...How Much Time At Each "Station"?

Real estate agents, brokers, REALTORS are a lot like Mother Goose.

Many listings that get cared for, maine down town photopampered. Brought in to the spotlight to promote, marketed. But never so many you know not what to do with them. The process from when the listing is just taken on a seller's kitchen table and all the information about the place is scribbled on a sheet, raw images, video is shot, collected until all the bells and whistles are operational.

How long does that process take you? And how much goes in at each "station" on the assembly line?

Is it "Ta Da" all at once?

Or slowly picking up speed and building in presence as you tend the real estate flock ?

How you spend your time, juggle the real estate day can dictate how much effort goes in to just the presentation of the new property listing.

Car auto body shops have a standardized time chart. The dent in just the passenger side door takes .2 hour to pull out, .3 hour to body fill, sand out smooth and .4 hour provided for painting, another coat of clear coat lacquer. Maybe .2 hour left for the matching pin stripe because of the location of the dent higher up from a basketball net, the temporary kind that blew over and made the gash, dent. If you take longer, you eat it as the second insurance quote from down the road is under the same guidelines on the fix a maine us canadian border crossingdent assembly line. Like it or lump it.

The images, copy, video are part of the most important collection process. If you don't have the materials to promote, the rest of the dog and pony goes down hill fast. Or just does not get off the ground. No lift off. 

But if you do more than slap dash, slam bamm mls entries of room count, bath number and lot size with a line of skimpy remarks, the time spent can be considerable.

But doing more upfront, with detail rich, image loaded, video ready listings can save time later. In addition to more exposure, greater numbers of eyeballs and ears being used to show and tell the listing, the on line real estate surfer can help himself with property kitchen privileges. Equipped him or her with what they need at 11:30 at night when you have turned off the night stand light and closed your book for some shut eye.

If you have everything arranged so the aerial maps, the images, the embedded video and rich, detailed copy is in one spot, the buyer needs less hand holding. Not as much spoon feeding. Do you give the air force one airplane jetproperty buyers lots of information to feast on?

Or is your presentation like making them eat light yogurt, tofu, rice cakes and teasing them with diet servings lacking calories they need in their property listing / buying dining?

Have a new site getting off the air craft carrier slowly.

It's like a new Air Bus, shiny, sleek, and powerful.

And slowly loading it with Maine listings. And the process takes more time than the Realtor.com, the state mls, our own work horse primary real estate site.

But in the long run, less calls, emails asking this, this and this will mean time spent up front will save time here and there day to day when you consider what the callers, emailers ask over and over. It's like the oil filter change ad about "Pay me now, pay me later."

Oh sure, you will still have a real estate buyer that pushes the monitor aside. Does not, will not read any copy, watch any movies, check out your map graphics. And  still ask the loaded question. "What do you have for sale?" Or "Tell me about cheap Maine waterfront properties" and expecting one by one bring those listing ladies next to water down the runway for a look see, a once over.

Bottom line, don't keep property details a secret. Grounded, on stand by and not allowed to fly.

And instead of just throwing something on line and hoping it sticks, flies, have one platform your heavyweight presenter. The flagship of the fleet of other real estate websites, blogs, podcasts, video and social media platforms. The one that does all the heavy lifting that you link back to, have ready to fully expose the new property listing. Maine, wake up and start living your dream.

I'm Maine REALTOR Andrew Mooers

info@mooersrealty.com | 207.532.6573

Log on www.mooersrealty.com   www.ownmainerealestate.com

www.youtube.com/mooersrealty

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Comment balloon 6 commentsAndrew Mooers | 207.532.6573 • November 27 2010 09:11AM

Comments

For me it's all about crafting my content, changing/optimizing, publishing, analyzing success/failure, updating/correcting/nurtering, then starting the cycle all over again.  Some things work great the first time while others need tweaking or stopping completely.  It's important to find your niche, hone that skill, then make it as seamless as possible since there are 1001 other things that still need to be done. 

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (Coldwell Banker Access Realty ~ 478.960.8055) about 10 years ago

Anita...thanks for stopping in for coffee. What to do, to be consistent on "all our children" listings and the time you spend doing this or that is a choice, decision that works for you in your market. But when you shift time from this project to develop this other one over here...it is always being aware of the ticking clock like the UPS guy or gal in brown that is in and out of your office lickety split, not steps wasted and all the foot work studied, carefully put in to motion for maximum results.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 10 years ago

UPS person-another good analogy.  We do have to keep analyzing as we maximize and hone our processess, too.

Posted by Barbara Chatterton, Greater Madison Wisconsin Area Realtor (The Stark Company Realtors, Madison WI) about 10 years ago

Cruising the facility looking for slack. Always. Run the tightest real estate business time and money wise to maximize your ROI! Business...we run a business so no matter if you were making horseshoes or boxing gloves or peddling any service, how good a business person are you is the wire frame of the real estate operation. Or should be. Some forget. You and I are so much more than good with property, able to help the public. There is 90% behind the scenes stuff. And the point is get your money, time's worth and make sure not to neglect the properties that need to get off the ground. Don't get bogged down with the on the ground logistics and botched up luggage carousels. Put all your real estate property listings in first class and arrive at the buyer's portal on time, every time.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 10 years ago

The past year, reading and learning from some of the best Reaotors out there, has really helped me nuture my listings and realize how important this is.    I have learned to take no less than 25 pictures per visit to my new listings.  I end up with over 100 pictures to sift through and use different ones on different sites.  I have also learned to tag my pictures.  (that came late in the learning process)  Since reading your blogs, I have been doing videos of all my listings as well.  My next step is speaking on videos.  I watch your all the time, I'm hoping to make you proud!  Cindy

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) about 10 years ago
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Posted by Paul Gapski, 619-504-8999,#1 Resource SD Relo (Berkshire Hathaway / Prudential Ca Realty) almost 9 years ago

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