Real estate agents, brokers, REALTORS are a lot like Mother Goose.Many listings that get cared for, pampered. Brought in to the spotlight to promote, marketed. But never so many you know not what to do with them. The process from when the listing is just taken on a seller's kitchen table and all the information about the place is scribbled on a sheet, raw images, video is shot, collected until all the bells and whistles are operational.
How long does that process take you? And how much goes in at each "station" on the assembly line?
Is it "Ta Da" all at once?Or slowly picking up speed and building in presence as you tend the real estate flock ?
How you spend your time, juggle the real estate day can dictate how much effort goes in to just the presentation of the new property listing.
Car auto body shops have a standardized time chart. The dent in just the passenger side door takes .2 hour to pull out, .3 hour to body fill, sand out smooth and .4 hour provided for painting, another coat of clear coat lacquer. Maybe .2 hour left for the matching pin stripe because of the location of the dent higher up from a basketball net, the temporary kind that blew over and made the gash, dent. If you take longer, you eat it as the second insurance quote from down the road is under the same guidelines on the fix a dent assembly line. Like it or lump it.
The images, copy, video are part of the most important collection process. If you don't have the materials to promote, the rest of the dog and pony goes down hill fast. Or just does not get off the ground. No lift off.
But if you do more than slap dash, slam bamm mls entries of room count, bath number and lot size with a line of skimpy remarks, the time spent can be considerable.
But doing more upfront, with detail rich, image loaded, video ready listings can save time later. In addition to more exposure, greater numbers of eyeballs and ears being used to show and tell the listing, the on line real estate surfer can help himself with property kitchen privileges. Equipped him or her with what they need at 11:30 at night when you have turned off the night stand light and closed your book for some shut eye.
If you have everything arranged so the aerial maps, the images, the embedded video and rich, detailed copy is in one spot, the buyer needs less hand holding. Not as much spoon feeding. Do you give the property buyers lots of information to feast on?
Or is your presentation like making them eat light yogurt, tofu, rice cakes and teasing them with diet servings lacking calories they need in their property listing / buying dining?
Have a new site getting off the air craft carrier slowly.
It's like a new Air Bus, shiny, sleek, and powerful.And slowly loading it with Maine listings. And the process takes more time than the Realtor.com, the state mls, our own work horse primary real estate site.
But in the long run, less calls, emails asking this, this and this will mean time spent up front will save time here and there day to day when you consider what the callers, emailers ask over and over. It's like the oil filter change ad about "Pay me now, pay me later."
Oh sure, you will still have a real estate buyer that pushes the monitor aside. Does not, will not read any copy, watch any movies, check out your map graphics. And still ask the loaded question. "What do you have for sale?" Or "Tell me about cheap Maine waterfront properties" and expecting one by one bring those listing ladies next to water down the runway for a look see, a once over.