Pre-recorded phone calls where you pick up and hear either a delay or immediate conversation start that seems legit and live, but then hey self, it's a recording, save your breath.
You wonder why am I getting this call, made to sit hear and listen and only way to stop it is to hang up.
But wondering how do I stop another intrusion, interruption?
In real estate marketing, the way we communicate knowing there is a presentation of property, the community and a little seasoning of our brand being the mortar behind it all, holding it together.
But what "altitude" is your presentation and what frequency does helpful become obnoxious.
You can be a scripted way way up here to do your "presentation". Where the script, copy sounds like a script and well, copy. Or you can ask questions in your copy, your audio channel of your full motion video to engage the buyer or seller. Make it down to earth, and the guy or gal on the other end of the signal feel "hey, this guy is talking to me, not at me", and just asked a question that I mentally answered.
Or maybe uttered out loud to my own reflection in the monitor, lap top. You can ask, then answer this way, and this way so you just hit the bulk of the viewers.
And the reason they took a few minutes to stop in develops more fully. The viewer, listener gets pulls in a little further down front to sit, watch, hear you in the listing property tent, your real estate factory. To check out the blog post, the video loop, the social media link or your website. And to remember it as something that sparked, make it memorable for them.
Communication usually is thought of as back and forth so the conversation heads in a direction the two folks serving back and forth let it head. Or where it goes on its own. With one way real estate communication, you can still not just broadcast but make it varied to tailor it to each market niche segment you are trying to reach, connect with.
Are your blogs posts written for one giant, honking audience or select groups?
Do you "see" the target segment and picture them watching, listening in the monitor, lap top in front of you or in the droid they carry and surf with while out and about?
What are the "blue lights" you subtly flash to get their attention, your point across in the manner, way the real estate buyer, seller feels comfortable, familiar with in the words, images, video he would be using if the shoe was on the other foot.
Do you speak the language of your real estate buyer and seller? At the same level, making a solid, strong connection with your message, property listing information, your local community, flashing your real estate brand?
If you do not, you are just throwing property propaganda, all the work, details in to the wind and hoping, praying but without much direction. That's how most guys and gals with the "R" are doing it. Fast, furious and lacking direction, focus and fooling themselves, their real estate buyers and sellers.
Little thought and no English put on the serve to lob it in to this camp.
Or out in the outfield of that group.
Audience and an audience within an audience makes you realize the notion of one big happy real estate market with everyone wanting the same information, in the same format, delivered with the identical dog and pony is not so realistic anymore.
Kinda silly and sophomoric.
The days of vanilla and chocolate only flavors of ice cream are over and folks want more, quickly, right now.
How are you doing adapting how you present, market, deliver the take home real estate property food ?
That you put out, work hard to display for others to digest, graze on ?
And that gets relayed to others in the real estate buyer's family so they can watch, listen, read and glean the same information on exciting property listings?
And the local communities, the events that happen there the same way.
Fresh, fully exposed and nothing held back to let the property and where it is parked shine.
Get it out in the daylight for the property tire kickers to study, walk around and get up close and personal with it, the area, you the real broker, agent, REALTOR.