The trains that used coal, had wood boilers for steam propulsion pictured two guys in the engine cab, heading up a steep grade, thru a mountain range pass in black and white, shoveling for all they are worth.
Today's real estate professionals need more than one or two properties to list, market, sell at a time. So volume, mega supply and choices of this flavor real estate, that type of home, land, farm, waterfront, business please.
No longer a vanilla and chocolate real estate play ground, sand box we operate in day in and out as agents, brokers, REALTORS.
But the cost of moving information fast, hitting the tarmac and ground pounding to razzle dazzle Mr Real Estate Buyer (and seller) that is over booked, in a hurry to see everything from his droid screen during a rare two spare minutes of his or her work day, busy life means the flavor is not as home made. Bits and pieces, something lost in the marketing shuffle.
The dance, taste of the real estate propaganda is slightly spun, whipped, or chopped...missing the garnish, spicing, toppings. They look good, but taste store bought. Like date filled molasses cookies Grandmother could make with her eye's closed versus something formaldehyde laced to last for years with an expiration date in to the next century from Little Debbies, or from the Hostess Twinkie's product family.
Real full motion video with audio has helped take up the slack of fast paced fill in the blanks mls forms to put back something that got ripped out with the "yes", "no", just a number answer to the property field questions during the input stage to build an image of differentiation, distinctions. It is no wonder a real estate buyer asks "tell me about the property on 123 Morning Glory Circle" after you know he just saw 25 images, read the mls blurp but is still hungry, thirsty. Sometimes they don't want to read, read, read like the wheels on the bus go round, round, round. Show me, let me hit a button and feed me, lots of stuff about your area, your properties, your brand and where do I just "plug in" like the leather recliner in Matrix movies.
You get an itty bitty "remarks" two or three liner when you start at the Maine mls, your state mass property listing service portal. But creating like a painting the image of the place on a blank canvas so the guy on the other end comes away with a pretty good representation of what this place is all about. Basically, with the mls input process, do you create a crystal clear picture between his or her ears that has them showing the same property on the mental projector rolling, splashing images on the back of the inside of their head? Did something get lost in transmission? Were their property expectations way way out of whack for anything in this price range?
Example by video is this Wii dance like me demonstration exercise. Same three guys watch the same screen, hear the same music but how they replicate it, duplicate it are far different. Not because they are trying to be creative free spirit dancers. They just don't see, recreate it the same way because we are human, have different skill sets, past experiences on the dance floor. Or with an audience of family, friends camping, not home alone in a den practicing the moves, your John Travolta Staying Alive loose mood grooves.