Maine Real Estate For Sale !


Do You Like Your Driver's License Mug Shot? The Images You Shoot, Use In ME Real Estate Have The Same Reaction.

Lots of folks are not wild about the image the department of motor vehicles throws, laminates on your driver's license or are not too peachy keen about the mug shot pasted on a passport.

ugly duckling But you live with it, don't post it on your social media or AR profile socket for the world to see. Keep it in the dark. With ME real estate however, you have do overs, second and third chances to improve on what is used to showcase the propety a broker is hired to sell.

The eye candy, bait you use to flirt with, to get folks to slow down, come back for a second look and hopefully a wolf whistle is what is the sizzle that sells the steak. Okay, not every place is drop dead gorgeous but there is always something to promote, to point out as you pick up the camera and study the property, terrain you have to work with.

How often do you return to a property or after a showing, during a drive by in the neighborhood to reshoot, upload a different image? Sometimes to get past a snowy winter scene intiallly posted. Other times to collect images that replace ones that look like they were shot five minutes before a total eclipse or just after it looks like a nuclear device was detonated at the neighboring property.

Your copy in an ad, blog post is important. Not to waste time, to get folks thinking, considering this gem of a property you have listed. The one you ask folks to "step right up", and to see the wonder, the marvels of what this little real estate listing has to offer. Images, real estate photos, pictures where it beams, shines, deserves a buyer's undivided attention. But beyond copy in a visual world and more "looking at the pictures" approach as novels are shelved due to the time involved to get to the meat of the matter quickly, images, video have stepped up swan swimminga notch. Gone up a few rungs on the real estate marketing ladder.

If you have always been a whatever the weather, season is kind of point and shoot real estate agent, broker, REALTOR, it shows. Once in awhile with the law of averages you hit it right and the lighting, angle, composition of the shot is stellar, superb, memorable in a good way.

But to never revisit, improve on what you put out there as your starting "picture" to deliver the punch is short sighted. And even with a wonderful collection of intial shots put on line in the 25 sockets empty and begging for quality imagery on the mls,, etc platform harness template, its not a bad idea to rotate, shake it up a little. That first opening shot as you carry the listing for months and months does not look new and different. The lead in shot is same ole same ole, gets passed over, weeded out by a serious real estate buyer kicking property tires.

The carousel ME real estate photo rotation where you place images revolves in and out of the monitor frame and should be your best work. Consistently how you market, broadcast, introduce and "court 'n spark" to stand out, get noticed. Maine, wake up, start your dream. We start with one by one better images, more memorable snapshots dealth out one by one to hopefully get attention, build desire, develop interest, and ultimately cause action. Like a phone call, drive by, email or office visit in person. And all those first class, grade "A" images should be weaved in to your 30 frames per second ME real estate video to reinforce, hammer home the point that this is not just another pretty real estate property listing. Not something your buyer can easily pass over, avoid or miss out on completely because of the tractor beam, the attraction pulling them back, or to stop in their tracks and take it in. It's "Show and tell...every day", not just once a school year now boys and girls. Trade in your ugly ducklines for graceful swan real estate photos, images, pictures.

I'm Maine REALTOR Andrew Mooers | 207.532.6573

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Comment balloon 11 commentsAndrew Mooers | 207.532.6573 • June 29 2010 07:31AM


Great point about photos.  We all shop with our eyes and when there is a bad photo we keep shopping!


Posted by Kellie Morrissey, CO Realtor CRS, GRI, CDPE (Keller Williams Realty Success LLC) about 10 years ago

The license shot that makes you look like death warmed over we have to live with, no big deal. But the real estate photos, local community images we use need to be blue ribbon, the best of the best, cream of the crop, pick of the pack all the time. If that is your standard, how you roll, market. Real estate success is a million little things...imagery is one big chunk of those zillion things when you think how many images are used in your total real estate operation marketing scheme.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 10 years ago

Good post about the impact of poor images and the questionable results of "point and shoot" images on marketing homes. Every picture is a 1000 words and one poor one is a novel. Often poor photography demonstrates the lack of passion the listing agent has for selling the property.

Posted by Emily Medvec, Realtor | Serving Santa Fe & Northern NM (eXp Realty LLC) about 10 years ago

If all you do is post real estate, there is a big fat "missing when picture taken" like you see in school year books if no community imagery is used, incorporated in to your promotion of the local turf, the flavor of the area that makes it unique, special. Don't be stingy with images, take better ones, become more skilled at the way you "paint" with your images, photos, pictures. Or don't.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 10 years ago

Excellent point!! I have gone back to take pictures after my clients have moved out or redone anything. Sometimes I have taken a retake if I am not happy with the pictures.

Posted by Ritu Desai, Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949 (Samson Properties) about 10 years ago're the king of are soooo important because we buy with the team members take pretty good photos....the blogging I do is with their photos of their listings....they wouldn't dare send me a lousy photo....not a wise thing to do!!!!!!!

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) about 10 years ago

As I work on my videos I find that movement of the camera is such a problem. I have a good videocam with an image stabilizer, which does a pretty good job, but it can't compensate for walking and movenment motions. So I invested in an expensive steadycam which should arrive today.

The good ones are very expensive and they take some study and practice to get them set up and balanced to work propely. As soon as I get it balanced and practice in my house so I can do it right, I'm going back to take videos of one of my own properties I have for sale.

Posted by Bill Travis, Broker/Owner (Captain Bill Realty, LLC) about 10 years ago

Emily I think you nailed it. If a broker does not look at a series of images, heck even the layout of an ad, blog post and think that looks good, or I need to do some tweaking, that "good enough" attitude is what makes the "nice home, nice lot, nice area, you'll like this nice blab blah home" not stand out, be kept in the back ground as the last property asked to dance in the jr high property gym. Be a swan not an ugly duckling.

Ritu, door yard so full of cars that your image is all back bumpers and license plates, no home, would be a situation to clear the driveway asked nicely. Or have to come back when the day of the listing was a super day to shoot..just too cluttered.  Posting images of what the shack, I mean home used to look like, back when it was the set of a just shot Stephen King movie is not going to help the marketing. Dramatic for a Bob Vila episode but do you really want the place presented in that pig sty state?

Thanks roll with new, creative, fresh approach and the best pictures you can capture, post. Consistently. You are in the picture choir on this one.

Bill, you can not walk and talk with a video. It also makes the video long, and the avoiding edits makes it clunky, blair witch like. If you plant your feel, using a tripod or if not too much coffee, too big a hurry or too windy, with the new stabilizer camera slow pan so you are not stopped dead in your tracks or going up and down, you can get the motion in each clip. Then edit, stich together with dissolves, the transition that is not always different or too varied. You have to have connecting points though. Not change the axis where all of a sudden, the next shot is on the opposite side of the room, yard and you just lost the buyer who wonders, where is the dramamine or feel disoriented.  Shoot in to the kitchen and focus on the fireplace, grandfather clock and then next loop is the same focal "lead" from there. The more you do it, the more you become aware, study film making, commercials and apply the same see dick, see jane approach that works for you.

You could park that camera in a wheel chair, and if surfaces in the property are level, not uneven room to room push the "patient", do slow pans of an open area too. Your camera becomes the eyes of the buyer....explore the place like his/her peepers "drink it in".

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 10 years ago

Andrew, perhaps you've already done so, but your comment/advice  (#9) to Bill should be its own blog! Thanks

Posted by Mary Kay Hopkins, e-PRO,GRI,CRS (Mary Kay Hopkins, LLC e-PRO, GRI, CRS, CRB) about 10 years ago

Great advice Andrew, thanks.

I agree that talking while videoing doesn't work. I've seen some of them and they really don't work.

I plan on doing a voiceover for each video and keep it less than 4 minutes. For some reason my mic input is not working on my sound blaster card, so I have to call for support where I bought my computer. It's a custom computer and they're great about helping. Once that's resolved then I can practice doing voiceovers at home.

I've already begun to watch the commercials, and also watch for real estate videos by people who are good at it.

Doing voiceovers is also an art form. If I were to come up with a very high end listing, I have a friend who does voiceovers professionally and I would pay him to do it.

Posted by Bill Travis, Broker/Owner (Captain Bill Realty, LLC) about 10 years ago

Bill, I did not say talking during video was fact to have the audio at the property with the ambience, echo, loons or fire crackling in the background is a good thing. Its the walking and trying to keep the frame from hip hopping up and down, sideways is what gives video a bad game, when done painfully wrong. Watch the dog in this video as he leads us, comes in and out to offer a focal point, a character to pull the video along the river, to see the place from a dog's perspective..different approach.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 10 years ago

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