On the back of the cereal box, Captain REALTOR says you need to do do this, this and this to completely understand the "Chicken Soup of the Real Estate" profession to make it big.To hit a home run, go over the top. The problem with the cardboard box logic is everyone else is Texas two stepping the same way. Mechanical, robotic jerky, see Dick, Jane, Puff and Spot. Following the same metronome. This sameness, look alike property buffet spread is not ringing bells, hitting the bulls eye any more.
But wait a minute. Every market is different, every agent, broker, REALTOR has a different "roar". Marketing skills he or she excels at. Areas there is weakness, an opening in the perimeter at the real estate beehive needing tightening up, attention. And the days of a black and white poloroid, local newspaper ad and a real estate sign speared in the front lawn are not enough. Painfully, woefully weak and anemic.
So read, watch, glean, share and emulate other brokers in other real estate markets but develop your own voice. Your own style in writing, imagery, video and have a personality. How you do what you do. Like a craftsman carpenter, mason, plumber, mechanic, mortician or pastor, you are unique. One of a kind. News flash. This just in. Broker A takes a completely different approach to listing, marketing, selling than broker, agent B, C, D and so on. Blandness, sameness happens in life when you don't put in the effort needed. When you don't appreciate the various options that all of us have to do the job, task, chore in different ways. With different tools, approaches.
A real estate ad, the promotion of your area is not "assembled" the same way if it is to stand out, be memorable among the sea of other market insertions crowding, hogging the air waves, byways. A whole entirely different approach does not mean radical, weird, awkward. It usually calls for the extra effort put in to any sport, athletic event.