It's time to blow off the dust on the video software, camera, tripod and external mic you bought for your real estate operation.You don't even know what a green screen is but you have all the apparatus, ready to put on the directors hat, tall boots, find a crop and sit in a tall wooden / canvas chair to holler quiet on the set, roll 'em, action, cut. You have put it off long enough and know you are way way behind in the video real estate bike race that started years ago. But climb on anyway, watch out for potholes, road kill, road hazards. And as you peddle, remember a few video pointers.
One) You have to start somewhere like anyone else. You are not making a 40 million dollar Hollywood production to entertain the socks off the viewer, the real estate buyer. You provide something they can not get where they are now..out of state. Local information on property, the area, you that they can not get anywhere else if no one else around you is putting it on line. Why not be the lead reindeer for real estate video?
Two) Keep it short, talk less, show more. Think guy/gal at ten pm on the other end dozing off with tedium, boredom or needing dramamine from the herky jerky video and too much coffee, Chatty Cathy like audio.
Three) Slow down, never never like scissors, run with video.
Four) Have the "story board" in your head before hitting the red record button.
Five) Shoot thinking sequence of the edits to save time. One continuous walk thru of a property will not work. You'll have your viewer, former buyer hanging on to the monitor, strapping himself in to the computer chair as you Disney Space Mountain ride him in ricochet uncomfortable fashion. If you do not plan your edits, loops, clips, the video exercise is doomed. The time invested in one video if shot out of sequence and needing lots of flim left on the editor's floor so to speak, will keep you from shooting another for a long long time. Unlike a root canal or colonoscopy, video should be fun. If it isn't, they will know on the other end loud and clear.
Six) The experience is to show the property, a little of the community it is in, to brand you as the last priority. Give the viewer something they can use, need and avoid just promoting the guy/gal behind the camera.
Seven) Sometimes the best "actor" in the video is in the case of a farm, is a cow, horse, some animals. Or the waterfront listing's loons, ducks. Audio from the property of the lake slapping up against the rocks says way way more than your words ever will. Capture it at 30 frames per second.
Eight) Have fun with video. If it is tedious and you fight it, it does more harm then good to post it.
And remember, the same images you post, put in zoom, pan, spin, twirl, slice and dice with a music bed is not video. That is a slide show.One that wastes the buyers time with left overs, reheated stills that sometimes take on a Stephen King Pet Sematary like distortion. Memorable but in an uncomfortable, scary sort of way from Freddy Krueger Real Estate.
Nine) Upload the video to way way more than just youtube's platform, just like your other social media round robin. Embed the video in your blog posts, link it like salt/pepper/spice flavoring in your emails. Hot link it in your property listing sheets, etc.
Ten) Do a healthy amount of community event videos. Not peddling any real estate whats so ever. Just the area you are excited about living in. Like this simple canoe race video. What is it like to live where you live? Show the Internet surfer what you do for fun. Remember audio is 40 percent of the video. Your own words, not read copy, no script, one on one is huge, unique and friendly. You want to be the first broker, only real estate agent the buyer knows about as he hits the town line of the where on the planet you live, work, play in right? You are in sales correct? Know your product, area, profession inside and out? Then who are you the Maine real estate broker tapping out these posts, shooting, uploading the videos? What is your story? How did you get here? Who are you the buyers need, want to connect with, relate to? Instead of telling them in copy, show them with video using their eyes and their ears.
I'm Maine REALTOR Andrew Mooers, using 400 videos to promote, showcase, reveal the Northern Maine area of Southern Aroostook County I am so lucky to live in. If you are excited about where you live, don't keep it a secret. Maine, you can relax here. My job is provide all the Maine information that the brochure left out.