Maine Real Estate For Sale !

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Video In Real Estate...Ten Top Factors To Remember, Consider, Hone In On.

It's time to blow off the dust on the video software, camera, tripod and external mic you bought for your real estate operation.

local maine youth, potato harvest photo You don't even know what a green screen is but you have all the apparatus, ready to put on the directors hat, tall boots, find a crop and sit in a tall wooden / canvas chair to holler quiet on the set, roll 'em, action, cut. You have put it off long enough and know you are way way behind in the video real estate bike race that started years ago. But climb on anyway, watch out for potholes, road kill, road hazards. And as you peddle, remember a few video pointers.

One) You have to start somewhere like anyone else. You are not making a 40 million dollar Hollywood production to entertain the socks off the viewer, the real estate buyer. You provide something they can not get where they are now..out of state. Local information on property, the area, you that they can not get anywhere else if no one else around you is putting it on line. Why not be the lead reindeer for real estate video?

Two) Keep it short, talk less, show more. Think guy/gal at ten pm on the other end dozing off with tedium, boredom or needing dramamine from the herky jerky video and too much coffee, Chatty Cathy like audio.

Three) Slow down, never never like scissors, run with video.

Four) Have the "story board" in your head before hitting the red record button.

Five) Shoot thinking sequence of the edits to save time. One continuous walk thru of a property will not work. You'll have your viewer, former buyer hanging on to the monitor, strapping himself in to the computer chair as you Disney Space Mountain ride him in ricochet uncomfortable fashion. If you do not plan your edits, loops, clips, the video exercise is doomed. The time invested in one video if shot out of sequence and needing lots of flim left on the editor's floor so to speak, will keep you from shooting another for a long long time. Unlike a root canal or colonoscopy, video should be fun. If it isn't, they will know on the other end loud and clear.

Six) The experience is to show the property, a little of the community it is in, to brand you as the last priority. Give the viewer something they can use, need and avoid just promoting the guy/gal behind the camera.

Seven) Sometimes the best "actor" in the video is in the case of a farm, is a cow, horse, some animals. Or the waterfront listing's loons, ducks. Audio from the property of the lake slapping up against the rocks says way way more than your words ever will. Capture it at 30 frames per second.

Eight) Have fun with video. If it is tedious and you fight it, it does more harm then good to post it.

And remember, the same images you post, put in zoom, pan, spin, twirl, slice and dice with a music bed is not video. That is a slide show.

One that wastes the buyers time with left overs, reheated stills that sometimes take on a Stephen King Pet Sematary like distortion. Memorable but in an uncomfortable, scary sort of way from Freddy Krueger Real Estate.

Nine) Upload the video to way way more than just youtube's platform, just like your other social media round robin. Embed the video in your blog posts, link it like salt/pepper/spice flavoring in your emails. Hot link it in your property listing sheets, etc.

Ten) Do a healthy amount of community event videos. Not peddling any real estate whats so ever. Just the area you are excited about living in. Like this simple canoe race video. What is it like to live where you live? Show the Internet surfer what you do for fun. Remember audio is 40 percent of the video. Your own words, not read copy, no script, one on one is huge, unique and friendly. You want to be the first broker, only real estate agent the buyer knows about as he hits the town line of the where on the planet you live, work, play in right? You are in sales correct? Know your product, area, profession inside and out? Then who are you the Maine real estate broker tapping out these posts, shooting, uploading the videos? What is your story? How did you get here? Who are you the buyers need, want to connect with, relate to? Instead of telling them in copy, show them with video using their eyes and their ears.

I'm Maine REALTOR Andrew Mooers, using 400 videos to promote, showcase, reveal the Northern Maine area of Southern Aroostook County I am so lucky to live in. If you are excited about where you live, don't keep it a secret. Maine, you can relax here. My job is provide all the Maine information that the brochure left out.

info@mooersrealty.com | 207.532.6573

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Comment balloon 8 commentsAndrew Mooers | 207.532.6573 • April 24 2010 11:01AM

Comments

Andrew--it is not just this post, but your complete blog that is amazing. I hope you do not mind if I add you as an associate.

Posted by M. Suzi Woods (Gravenstuk), Suzi Woods, Prior Independent REBroker in MS (NOW Sharing the life and spice of the GC one day at a time) over 10 years ago

Thanks MSG...added you as well. The more in the real estate blog boat, the better to weather any storm, celebrate any new development with technology to do our job better, more fully, in special creative ways. Learn about it here first on AR. (dit dit dit teletype sound in background)

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 10 years ago

Andrew,

Great post. That idea of having fun with video, but also realizing it is some work to do it right was great for me. I just keep thinking about having fun in real estate. Novel idea. :)

Cal

Posted by Cal Yoder, Homes For Sale in Lancaster PA - 717.413.0744 (Keller Williams Elite) over 10 years ago

You're still my video teacher Adrew. You do it well. I love your image of "viewer, former buyer hanging on to the monitor, strapping himself in to the computer chair as you Disney Space Mountain ride him in ricochet uncomfortable fashion." Just remembering that will improve my videos!

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) over 10 years ago

Andrew - Great advice for those who are using or planning to use video to promote real estate.

Posted by FN LN over 10 years ago

Andrew, from your well organized and written post, I went directly to your 400 vidoes and found an equally well organized and informative production.

If I were thinking of moving North, your videos would inspire me to check out Maine! Thanks.

Posted by Mary Kay Hopkins, e-PRO,GRI,CRS (Mary Kay Hopkins, LLC e-PRO, GRI, CRS, CRB) over 10 years ago

Thanks Mary. That's just youtube you tapped in to. Thanks for the kind words. Video breathes live in to a flat single still and uses more than the eyeballs. It's what our visual society wants, expects, demands. And if you don't provide them, they will get the local property, local turf community event videos from another who takes the time to shoot, edit, post. I love where I live, what I do and hope that comes across. My job is not a job. And I get paid to do what I find is fun, challenging, something new everyday.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 10 years ago

Andrew,

 

I love the list, but somewhat disagree with #6.  In a real estate video, the branding is as important as the home itself.  A typical video might get 100-200 views, but the property will only get one buyer.  The goal of a good real estate video does two things.  

1. Provides the viewer with a realistic view of the home for sale.

2. It allows the viewers to virtually meet the realtor.  Hopefully this turns into the viewers seeing that agent as innovative, friendly, knowledgeable and the true expert in their area.

If the agent sells the $200,000 home in the video, and brings in a 6% commission, that is $12,000.  If two other viewers hire that agent from watching the video, that could lead to a $12,000 commission times five (sale of the home in the video, along with selling the two new homes and buying two new homes for those viewers).  If three or four viewers call......you see where this is going.

Now I am not saying the agent should overpower the home in the video, but their presence/branding in the video is of equal importance.

Posted by Ray Lane (OpenHouseHD) over 10 years ago

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