Maine Real Estate For Sale !


Mooers Realty...Not Moores, Moders, Movers Realty..Think Cows..They Are "MOOers".


What's in a name and how do Maine buyers, sellers, other agents, brokers, REALTORS remember that name, how to spell Mooers Realty?

Your last name, or the name of your real estate office, agency, black and white cowbrokerage in Maine...maybe using the image of a cow in a marketing approach is a memory remembering tip. The black and white cow did well for Gateway computers..for a while. The black and white Holstein is a farm animal every one likes..because it gives milk, ice cream, does not talk back, has expressive big brown eyes.

How can you not like a Maine dairy cow?

And when someone asks how do you spell your last name, what's on the sign out from your Maine real estate office, I give them one free stab at it and then shift over to good enough, or tell them to picture, think of a bunch of cows..they are MOOers. There is a silence, a pause, and then many times they still spell it back Moores and ask right? We are glad they emailed, called, stopped in and they can call us whatever works for them. Don't get hung up or over sensitive about it and get on with the show, process, locating a property to buy, getting other properties listed, marketed, sold in Maine

     My brother Brian had a fraternity brother in college and his last name was Clapp. He got a lot of teasing, heckling and decided to change it. He picked a new last name of Strong.  Went to court, did the paperwork, the whole nine yards. If you changed your name, and were dyed in the wool real estate gieco gecko advertising marketingmorning, noon and night, what new name, label would you pick? Hercules Smith, Hardworking ME real estate broker at your service? Or Harvey House, Ricky Best REALTOR, Suzy Your Lister, Barry The Broker, T. Property Zeus, Guy Next Door, Peter People Pleaser, One To Pick? Million Dollar Producer? Rachel Referral? In radio, entertainment industry an overhaul of the label your parents, forefather's saddled you with gets spun, worked over, made glitzy and memorable, distinctive.

     How did you pick the name for your brokerage, your real estate office agency? Do you use a character, an animal, a mascot, something to have fun with the name, the day to day marketing? Many car dealers from time to time use golden Labrador retrievers for some reason in their ads, to get your attention. To make you wonder what is that dog saying, doing in this ad? The Geico gecko a good example of an insurance spokesman that has done pretty well for himself, for a six inch or less heavy weight talent to peddle a product and have fun doing it, be remembered.

I'm Maine REALTOR Andrew Mooers | 207.532.6573

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Comment balloon 4 commentsAndrew Mooers | 207.532.6573 • April 23 2010 10:59AM


Great picture of the Holstein. Are you using that picture in your advertisement? :) Love these posts when you combine humor and getting one to think.


Posted by Cal Yoder, Homes For Sale in Lancaster PA - 717.413.0744 (Keller Williams Elite) over 10 years ago

Have to take the camera to a local dairy farm and get some close ups with a wide lens of that big wet nose, pink tongue and floppy ears, hairs on the chin of a little fellow or two to weave in to the marketing of property, the area, my name, my roots. Have two sons of the four kids home from college this summer who are pulling me to buy about 16 little ones, beyond the bottle feeding stage and to give them three meals a day on the farm I own but rent out to a local potato farmer. We'll see. Thanks for popping in Cal.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 10 years ago

Hi, Andy. My youngest brother, Tom, decided to be a disc jockey, at one point, so my mother paid for disc jockey school. (That was after she paid for bartending school....except that he never actually became a bartender.) He never actually became a disc jockey either but he did choose an "air name" and then was foolish enough to legally become "Hadrian London Duke." (My husband says it sounds like he ought to be wearing a white suit and driving a pink Cad-i-llac!) When my father found out, he said, "If my name isn't good enough for him, he doesn't have to live under my roof." He went to a lawyer and said, "I want that kid out" and the lawyer said, "I can't help you; the house is jointly owned and your wife wants him in." My father said, "If I have to get a divorce and put the house on the market to get that kid out, that's what I'll do." And that's what he DID! My parents were divorced after 40 years, with that last name thing as the catalyst.

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) over 10 years ago

Wow. I had a radio career from 14 to 23 years old age...and my last program director decided I should be Andy Powers when I did a music air shift and Andrew Powers when I was news director. The President of Maine Broadcasting was Don Powers so I think he was trying to win some brownie points or a raise. His name was Mighty John Marshall...the Humble But Nonetheless Mighty John. His real name is James C Feury and he always told me the C stood for cash. Quite a guy. That is an awful story Leslie.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 10 years ago

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