The "herd" of real estate brokers, agents, REALTORS...which one are you and are you so jammed in tightly you feel smothered, listless, light headed?Is your daily routine creativity, uniqueness, passion and spontaneity missing? You so tightly entrenched in the old way of marketing property listings but looking around figure you are about in the middle of the pack, so safe and comfortable? Ho hum. And did I just hear someone utter a "moo" in the back of the line? What's that smell? Where are you in the wall to wall sea of real estate professionals "practicing" listing, marketing, selling property in your area?
Your daily routine..like a comic do you shake it up, add new material, fine tune and adjust constantly to keep them entertained? Or do you plod along, not really considered wildfire in your profession but figure there are folks doing lot worse, maybe a few at the head of the line, hustling and trying a little harder? Step it up and mosey ahead of the pack. Read, watch, consider small changes you could make for big results. Study how you do it and ask the guy or gal in the mirror why you do it that way. Ah Ah No...don't say its because everyone else is doing it. That did not work in high school either when pleading for the family car keys for the trip to the beach with the wilder kids with total freedom either did it?
Start with the property listings you have. Rather than looking for more, how are you handling, servicing the ones you already have? Look at the images...skimpy in number and lack luster in quality? Not just clarity but what is the "subject" of each photo? If the sun had been behind you in this shot, would that end of the world look eclipse have not wandered in to the frame? Neat affect for a Stephen King movie but it makes the home so dark that even you have to squint to recall which one of your listings is that one anyway?
Video. Oh. You don't do video. That's another subject but for the simple approach of this blog, look instead at your copy. Did the lady with the bun hairdo and 1950's cat eye glasses and pound of bondo..I mean make up try her level headed best to craft something award winning for you? She has never been to the listing, can not read your Klingon hieroglyphics hen scratching and opts for the safe "nice home, nice area, you'll be happy here so hurry and call will ya" approach. Safe, boring and missing what this listing jewel is all about.
And lastly, if you have one Internet site that was dusted off when it came out of the $99 dollar Western Auto or Canadian Tire box, stop and look at your own site.