Maine Real Estate For Sale !


Remember Charlie Brown's Teacher....Her Voice That Boomed, A Little Distorted And Tuba Sound Like?


Before you use any more electrons in a blog post, think about what you write, hunt and peck, tap out.

How it would look to a maine mt katahdinreal estate buyer just needing information, your help. Your blog post is full of how combined your have 400 years of experience with your real estate team.

     It goes on to say that your real estate office is the most plush chrome and glass, your operation state of the art. 

     And like the introduction to a speaker that goes on and on. Or a three page long winded obituary you begin to nod off trying to read and absorb. Yeah yeah yeah. Like Charlie's teacher who booms, gets attention but you can not understand what she is saying, maybe the content of your real estate propaganda is hard to digest too. Let your listring images, video, the property and community do the "talking". Be humble, in the background with a smaller part, filling a minor supporting role in the production.

     Look at your on line presentation. Do giant bill board size 1000 watt smile images of you plastered everywhere take up 60% of the space in anything you post, advertise? And is it obvious a copy and paste, hurried affair? And is the remaining 40% more filler with copy about your agency and more back patting wordage lifted from an office brochure written back in 1963 and still kicking around? Wordage, verbage, blah blah blah? How is the buyer going to get what he really wants? Something about property, the area maine country church you serve and not just your brand saturation? Maybe in an area like Atlanta Georgia where correct me if I am wrong, I thought AR's Jim Crawford said there are roughly 35000 area real estate agents/brokers, you have to do cartwheels, handstands to get noticed, heard above the crowd, get a seat in the limited life boats as the ship slowly sinks.

     The real estate buyer wants one on one communication. Lots of information to help him. Does not really care about the laundry list of your awards, years in business, knowing your lobby has real rich leather furniture.

     Some real estate sellers might but if your buyer is not fed the information he is after, he will keep searching on line. Go else where to get it from someone else that can dish it out to him quickly, fully.

Strip away in your blog post, brochure copy all the me me me and what does the real estate buyer get left to "eat"? Property crumbs?

And if the copy, images for the actual listing, the gas for this dog and pony show are written by the same lady who answers the phone and files paperwork, how powerful is the skimpy portion of actual property or area information anyway? Don't hold back and tune down those self promotion articles, pieces, blog posts and make them high powered, beefed up, helpful with tons of carefully shot images, embedded videos, fresh copy, details written by you who have actually been to the property. The guy that planted the front yard sign and is the story teller, runs the projector to show the public what this new property listing is all about.

I'm Maine REALTOR Andrew Mooers | 207.532.6573

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Comment balloon 9 commentsAndrew Mooers | 207.532.6573 • February 25 2010 08:09AM


Talking about the listing is the key...I can not believe how little information is given a lot of the time...if I am looking at a home I need to know more than "nice home go and show"  and then only 1 picture!   uuggghhh   So frustrating...

Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) almost 11 years ago

I try to have my Friday blog posts specific to what I believe could benefit real estate agents and there business, Wednesday blog post for consumer advice, and midweek or other posts about market updates and news. 

Posted by Home Loan Search.Online (Home Loan Search Online) almost 11 years ago

Nice analogy.  We all need to be focused on client needs - not our own.  They want to know some about us, but they really want to sell/buy.  Thanks!

Posted by Jill Schmidt almost 11 years ago

Give them detail on the property with a slew of images and not ones taken with an old camera you have never cleaned the lens on that looks like you smeared a handful of vaseline on the lens first. Then shot at the worst angle, straight in to the sun or ten seconds before a thunderstorm hits. Or you call this copy that is generic, wasting time and says nothing. Don't keep the property a secret. Video says it all...let the property talk and you the broker who baked the cake is over here if you need another piece, have questions. Stay out of the way in the process of selling real estate. Sometimes the only thing standing between the property and the buyer is the broker...less broker, more property beef to chew on, consider, eventually buy.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 11 years ago

We can't be about me me me!! Nice post, Pretty country up there!

Posted by Carrie Ann Higgs, Your Key To The Ozarks (Branson House Realty) almost 11 years ago

Hi, Andy. This is a timely post for me. We're working on a new webpage and when the webmaster asked for info about us for the "Our Agents" section, she was expecting to hear how many years we'd each been in real estate. I told her I didn't think that was can learn more in 6 months of hard work than someone else learns in 10 years as a part timer! I opted to de-emphasize that section in favor of more info about the area and about the properties.

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) almost 11 years ago

Thanks Carrie. Come on up on your next vacation. Every ME license plate reads "Vacationland" for a reason. Maine is the way life should be.

Leslie old buddy ole pal, you got the right idea. Give them right off the bat a presentation of the area, the properties that is the whole reason for wandering in to your site in the first place. Blogs about your high standards, how many awards you have or designations you purchased, I mean sat thru are for the birds. Give the buyer something they can use, quickly, efficiently using every means possible in as creative a way as you can muster. Give them what you would want if you were driving the mouse at their house or lap top at the airport peeking in to where you want to buy next in TN, ME, where ever on the planet.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 11 years ago

Man you are brutal but fun! We have never been asked about our designations or experience level on a listing appointment or buyer's meeting. Those things are held in regard by other agents but clients could care less...that is apparent by all the folks who use their brother in law who sold 2 homes in his life.

Posted by Steve and Jan Bachman, Realtors - Northern Virginia (RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax ) almost 11 years ago

You're right Steve. Family is dangerous and you would think you get special above and beyond..but don't. Make everyone VIP and try your best to service them, not impress them with your broker pedigree. Git 'er Dunnnnnn!

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 11 years ago

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