Where you peddle property, what you serve and how depends on where you are on the planet in the "Global Village".Your location, location, location mantra makes the decision, determines how you deal out the cards in the hand of a real estate broker, agent, agency owner.
Do you really think how you do it day in and day out would be the exact same if air lifted to another market?
Surgically inserted and told to fend for yourself, to survive in that new real estate market? Nope.
For starters the area you serve is unique geographically, economically, socially. If your live in a rural Maine community big on family, community volunteer events and the great outdoors for recreation, no crime, then lakeshore cottages, river cabins, hobby farms are going to be a big part of your real estate repetoire. If there is lots of under valued land, low cost property dotting the countryside, then those are the face cards you draw from your hand of property listings, videos, podcasts and what you write about in blog posts. In Maine, smaller is better, local is special, keep it simple. Just thread the reels, roll the four seasons outdoor wildlife projector so it runs continuous loops in the heads of the viewer, readers, listener.
But if you are suddenly air dropped in to an area where folks do carry tasers, spend a portion of their daily mental energy being ever vigilante about crime, person safety, the way you market reflects that. The ads you craft, the way you market has that safety need element "woven" in to the property message. "Family safe neighborhoods" pointed out with mention of round the clock security personnel, triple locks, state of the art alarm systems in place. Headlines about "Three Little Pig Safe", "Built Like Fort Knox" and the like are the notes to play, arrange in your real estate propaganda. If the local pay scale is upscale, then marble counter tops, dual center living area fireplaces, central vac and air become standard items to mention. The caviar and vintage bubbly approach to highlight in your presentation. If prestige, status, nose bleed price tags hang from the glass, brass and chrome estate fortresses and people will pay a premium for certain neighborhood addresses alone, then that becomes part of the dog and pony. The real estate hokey pokey on this is how you do it. Hey. Shake it all about.
And if you find yourself in the Sunny south where a snow shovel gathers dust and rust (most years) then eye candy images with that green blue water, sea breezes and a laid back "enjoy yourself" play another round of golf appears front and center in the promotion push. The fish til your arms hurt on the ocean in your new retirement boat theme floats, surrounds your property message. The copy, images, videos, blog post themes wrapped in a blanket of what the area the property is located in offers. Others rushing here to spend their Golden Years for this, this and this becomes the spice. Seasoning reached for a lot as you cook up the real estate goulash, splash, promotion. It's what's for dinner...how you cook, stir the property pot to match the "taste" of the local communities where the real estate is parked. It's what buyers, sellers who flock there expect as soon as the for sale sign gets speared in to the front lawn. What goes in to the multiple listing service, local and national ads, video uploads. It's how the local area rolls.
Now, imagine you wake from a dead sleep in the middle of the night. Shaken and hearing folks with large boots tromp up your stairway with halogen helmet lights dancing off the photo images of your kids on that stairway. Entering your room and being told by black swat gear or camouflage uniformed soldiers to gather your things. Quickly get in to the helicopter in your back yard. Watch your head sir. To close your pie hole and no one gets hurt...and that this mission is of highest security and importance.