Maine Real Estate For Sale !

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Making "Music" With Uncle Henry's, Craigs List, Filling Out The Real Estate Nooks And Crannies.

    

Promoting, marketing, showcasing or high lighting real estate to attract buyers.

There are lots of buried in me sand,boy beachavenues, choices to get noticed, make the phone ring, emails pour in. But like making music, it starts with a beat. The heavy hitting websites, blog posts, enhanced realtor.com splashes, social media outlets, brochures, direct mail and lots, lots of video are the "instruments" you coordinate to work together in harmony. But every avenue to hitch an advertising ride on is not like the lead guitar "Free Bird" solo. These little secondary triple A options are low cost, easy insertions and help round out the "sound" of the property listing you are trying to turn the volume up on to get noticed. To get your head out of the sand and get noticed.

    

Every state, town, city has a smaller "penny wise" sell, swap, trade booklet to put an ad in.

You put in something you have lots of to back up the sale of that three line ad like we use in Uncle Henry's, a New England option for everything under the sun. Not just real estate. Folks pick these up at cash registers during check out. They can browse, study the listings for this and that. I have found that low cost Maine real estate can show up on buyer radar. With calls and emails and visits from a low level, secondary ad campaign in these pages. Not the primary weapon we would bank on for a penalty shop in a real estate playoff game in over time. But part of the "team's" support. Not a lot of fan fare to use Uncle Henry's either. The simpler the better. Had someone joke the little weekly book is a literary giant. One ad read "Size 8 wedding dress. Never used, not worn. Will trade for large caliber shot gun. Call Winterport ME. Please hurry."

    empty wallet, no money The earlier Craigs List used to have all the FSBO's and  very few real estate brokers in the same "pen" for show and tell. So many FSBO's are under valued. Or way way over priced from just not knowing or tapping in to a professional realtor that knows the score, value. Now the two segments are divided out and the brokers using Craigs List are putting either weak, thrown together ads in or major over the top splashes that are too busy and not the norm the readership is used to. The origins of Craigs List and the Uncle Henry's were simple. A giant garage sale, bargain loaded place to look for this and that. And brokers can still do insertions in a minimalist, simple but powerful way. Links to take the reader, your property buyers to your other real estate watering holes can be successful.

     But some of the readers of the lower end pieces of Maine landMaine woods cabins, the bargain hunter Maine farmette second home audience in these publications want the property delivered in the same down home, simple way. And when you position a property that is high end in this advertising option and wonder why not many calls, can you smell gun powder, see blue smoke in the air around your head? You shot yourself in the foot, again. Mismatched property presented in a high falutin way to an audience that picks up the Uncle Henry's booklet or dials in to Craigs List shopping for something different, low key in Maine. The notes you broadcast are suddenly off key and your time/expense wasted by not using the application the way it was designed for the audience that follows it week after week. 

Maine REALTOR Andrew Mooers

info@mooersrealty.com | 207.532.6573

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Comment balloon 8 commentsAndrew Mooers | 207.532.6573 • February 14 2010 09:38AM

Comments

Spot on Andrew and something most of us give little thought to. I rarely advertise in the "Uncle Henry's" of our area because I don't usually pick them up - but BUYERS do! I have some great hunting pieces in SW Missouri that would fit perfectly in these publications -- appreciate the reminder!

Posted by Debbie DiFonzo, Lebanon MO and Buffalo Missouri Real Estate (Debbie DiFonzo - United Country VIP Realty, SW Missouri) over 10 years ago

Your advertising wants to get the attention, interest, desire and action of a buyer. To reach far and wide and hit the same audience frequently too. These little extra players in the real estate band should not be over looked but need to be used properly. You will get lots of commercial inquiries from your Craigs List ad that wish you luck and want to sell you something though..even if you click the no commercial calls button too.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 10 years ago

Andrew, good post and reminder on advertising ... makes one rethink about advertising.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) over 10 years ago

Andrew, 

Good point!  It's critical to know your audience and where the advertising fit is.  There are definite matches that make sense and are appropriate to use!

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) over 10 years ago

Hi, Andy. You are lucky to have Uncle Henry's! When I lived in Maine, I read it religiously and got quite a few things that I wanted through the ads. What a great place low-key place to advertise real estate!

Posted by Leslie Helm, Real Estate For Trail Riders (Tennessee Recreational Properties) over 10 years ago

Thanks for the advice.  This is one form of advertising I had not considered.

Posted by Irene Tron over 10 years ago

Uncle Henry's sounds like a great publication! I have been SO pleased with the leads I have received via AR, I haven't done any advertising this year!! 

Posted by Sonja Patterson, Texas Monthly 5-Star Realtor Recipient for the Hou (Keller Williams - BV) over 10 years ago

Smaller advertising outlets all add up to a stream of buyers to supplement your main fire hose flow of customers from the bigger result, more expensive options. A buyer is a buyer and like in hockey, there are no ugly goals..a sale is a sale. And you need lots to keep the doors open, put food on the table. REALTORS have to eat too.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 10 years ago

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