Promoting, marketing, showcasing or high lighting real estate to attract buyers.There are lots of avenues, choices to get noticed, make the phone ring, emails pour in. But like making music, it starts with a beat. The heavy hitting websites, blog posts, enhanced realtor.com splashes, social media outlets, brochures, direct mail and lots, lots of video are the "instruments" you coordinate to work together in harmony. But every avenue to hitch an advertising ride on is not like the lead guitar "Free Bird" solo. These little secondary triple A options are low cost, easy insertions and help round out the "sound" of the property listing you are trying to turn the volume up on to get noticed. To get your head out of the sand and get noticed.
Every state, town, city has a smaller "penny wise" sell, swap, trade booklet to put an ad in.You put in something you have lots of to back up the sale of that three line ad like we use in Uncle Henry's, a New England option for everything under the sun. Not just real estate. Folks pick these up at cash registers during check out. They can browse, study the listings for this and that. I have found that low cost Maine real estate can show up on buyer radar. With calls and emails and visits from a low level, secondary ad campaign in these pages. Not the primary weapon we would bank on for a penalty shop in a real estate playoff game in over time. But part of the "team's" support. Not a lot of fan fare to use Uncle Henry's either. The simpler the better. Had someone joke the little weekly book is a literary giant. One ad read "Size 8 wedding dress. Never used, not worn. Will trade for large caliber shot gun. Call Winterport ME. Please hurry."
The earlier Craigs List used to have all the FSBO's and very few real estate brokers in the same "pen" for show and tell. So many FSBO's are under valued. Or way way over priced from just not knowing or tapping in to a professional realtor that knows the score, value. Now the two segments are divided out and the brokers using Craigs List are putting either weak, thrown together ads in or major over the top splashes that are too busy and not the norm the readership is used to. The origins of Craigs List and the Uncle Henry's were simple. A giant garage sale, bargain loaded place to look for this and that. And brokers can still do insertions in a minimalist, simple but powerful way. Links to take the reader, your property buyers to your other real estate watering holes can be successful.
But some of the readers of the lower end pieces of Maine land, Maine woods cabins, the bargain hunter Maine farmette second home audience in these publications want the property delivered in the same down home, simple way. And when you position a property that is high end in this advertising option and wonder why not many calls, can you smell gun powder, see blue smoke in the air around your head? You shot yourself in the foot, again. Mismatched property presented in a high falutin way to an audience that picks up the Uncle Henry's booklet or dials in to Craigs List shopping for something different, low key in Maine. The notes you broadcast are suddenly off key and your time/expense wasted by not using the application the way it was designed for the audience that follows it week after week.