Video is king and queen to showcase any piece of real estate you want to sell.Hands down the hottest, most effective media in a real estate broker's tool box. And to use to put your local community "flavor", the sizzle of the steak so to speak on the map.
Active Rain's Fred Light and I seem to "graze" at the same cyber diner forums. Follow some of the same blog posts. And repeatedly he and I read like this Blogtown post today. Often it is a debate of should I or shouldn't I. Answer. Yes you should. Long ago. Because now it is like you just dug out your ten speed, in the Lance Armstrong Tour De Video. And the rest of the pack is long gone, finishing up stage five. Dreaming of a yellow shirt.
Your video on ramp to go main stream has gotten steeper since the original video hoopla news. For starters, video is not a slide show that requires viewers to sit thru the same regurgitated images with a show tune in the back ground. Tunes you have to wonder where did that come from and what is the tie in? Better than dead air or no sound thinking? Audio should be a track with the broker's own words, his voice describing the property, the area. Providing a service oriented aid. Inviting the viewer to call, click, visit with any questions. It should be captured at the property and is 40% of the video.
For years all a real estate broker tapped in to were the buyer's eyeballs. Making him / her read copy, check out a series of skimpy, thrown together images. Good enough is not good enough any more.
If you have not noticed, the viewer you hold hostage, or try to, with a slide show of the same images they already suffered through, has other choices. They want video and are going to get it.Tons of outlets for the information they want quickly, and not now. Right now.
Faster, better, more thorough property information, imagery, copy, maps, and video that can pull it all together. My prediction, everything a broker does on line with be fed with a tube of video. Insert, sit back, watch, listen, "feel" the property described before your buyer. Like having your meal all prepared. The meat cut in to bite size pieces but all there. You can interact on screen and pull down this aerial map, push it away and enlarge the video feed or switch to another angle of the same property.
The video technology has been there for a long time. But the average broker with a measuring wheel, brownie hawkeye camera and briefcase filled with listing / sale contracts has been dragging his/her feet. To make the leap over or at least to bridge the widening tech gap. Youtube has been around quite awhile now. Three ex-employees of Pay Pal started it. Made it grow lightning fast because we live in a visual society. Are hungry, thirsty, making this 87 million view video number one in 2009. Wouldn't you like a fraction, a sliver of that audience? You should already have it and be doing video.
Forget the notion that it has to be a video along the par of a 40 million dollar Hollywood production. The real estate buyer is not tapping in to your video channel for chuckles, entertainment. They want information, maps weaved in to the real life video shot, edited, upload from the property they are considering. You are providing a service. Are not David Letterman, Jay Leno. You are a down to earth, hard working cub reporter. A video activated real broker doing your best to get them in, out, around a new property listing. To show them the area events. Your sellers expect this treatment too. And not just on your two highest priced listings.
Video is addictive for the buyer. Video works, engages them. Connects with the buyer on the other end of the wire. When you show them an easy 2 to 3 minute in a nut shell video that satisfies their decision to travel or not from four states away to do a real walk thru, or tramp that land, waterfront, business listing. You become a friend on this end. The first guy they meet at the town line, enhancing your brand and prospect capture, loyalty. Your videos make them feel they have already been here, were at your local canoe race, 4th of july parade, soap box derby race, etc.