If money was no object in selling real estate, you would have seen several of our property listings during the Super Bowl.Between plays on the big game Sunday. And you would see the same listings plastered all over full page ads in the Wall Street Journal, Hartford Courant, Providence Journal, New Yorker. Targeted for places with media in areas like Scottsdale Arizona, Marco Island Florida, Newport Rhode Island, Manhattan NY, Marthas Vineyard. And anywhere else where folks have Bentleys, Hummer Alpha Ones parked in their multi car garages.
But unless a real estate broker has hit the lottery, those are not the Roulette wheel numbers you put all your money on to advertise the property. And even if money was in endless supply to market with, creative videos, social media web 2.0 options and blogs like this one you are scanning with your two eyeballs can be a "silver bullet" to use in the marketing six gun. It should not be a crap shoot, a gamble either. And for the seller of real estate, it is like picking a horse in the race that will end up further down the track to hopefully win that race.
The modern real estate broker is not part time, not dabbling in property. He or she is not off on vacation more than they are working. He or she is not distracted by other endeavors that have nothing to do with getting your house, land, small mom and pop grocery or waterfront property sold. And quickly for top dollar. Where do you find property buyers without boat loads of cash spent doing it? That's is why we are all good students in attendance here at ActiveRain University. To ride the wave of what's new and hot. What's not.
This is the place where you are in the real estate trenches with other professionals themselves. Some in markets like yours, some completely different. Comparing notes, sharing what they learn from day to day real estate experiences. Not from a well known talking head professor that is on the nightly news with his or her theories on peddling property. No far out theories or explanations from a person not making their bottom dollar from real estate sales.
You get survival, highly creative guerilla marketing methods on what really makes the phone ring, emails to pour in, office visits to happen.Way way more credible sharing of information from other down to earth, hard working real estateprofessionals putting it on the line day in and day out. Having seen, weathered a variety of markets. Also adjusting the sights on the real estate artillery to pin point better, more effective ways to get the word out. Not just about the property. Everything under the sun about the community the property is in..since the buyer is no longer two blocks away. Or someone that has never been to your hometown where you work, live, play. But the promotion of the area, added to the property and a little branding sprinkled in for good seasoning is the new marketing mix. The world is your real estate oyster. With AR training, guidance, advice. Make it a daily habit. Something you can bet on.
If you think part time real estate brokers are on top of the learning curve, you don't want to have your property sold very badly. Do you Mister Broker think its as simple as adding your seller's John Hancock to a listing here (flipping sheet) here and here? Or then spearing a sign in to the front lawn or nailing it to the tree out front and waiting for a local buyer to come along in the next twenty minutes? Take a number, have a seat. Where have you been and how have you survived this long in the real estate game. If you want to just catch small brook trout, use the narrrow local approach. But if you desire to cast further, longer, reach deeper in to pockets of buyers, schools of them, ask questions. Watch and learn here at AR. React with comments to add to the posts. Blog about new discoveries, or trends that everyone can benefit from. It's all about sharing, sharpening our skills to be the sharpest, most professional real estate brokers in the country. See you around campus.